Camilo Spataro Email & Phone Number

Colombia

Bogota, D.C., Capital District, Colombia

• Conduct market research on media consumption patterns for different markets and audiences.• Concept and develop culturally-relevant connection ideas that live in media environments• Write go-to-market strategies for the launch of communication campaigns utilizing a variety of channels, targeting tactics, partners, and data providers• Build out connection frameworks for a category across all levels of a decision journey• Mine client, purchase journey and consumer data to uncover insights and inform decision-making• Prepare and deliver presentations to clients with media findings and recommendations• Educate clients and internal stakeholders on media innovation trends and potential

• Develop, plan and implement media strategies that respond to brand’s marketing objectives for Suavitel, Axion, Fabuloso & Azistin throughout the region (Panama, Costa Rica, Guatemala, El Salvador, Nicaragua & Honduras).• Successfully reached our monthly 70% multi-reach KPI objective, contributing to the building of brand awareness through online and offline strategies.• Analyze market information and statistical data for the decision making in the implementation of strategies and activities.• Align local communication to division ́s strategy.

• Business acquisition and client relationships for the following industries: Automotive, plastics surgery, voice over services, cosmetic procedures, food & snacks)• Planning and implementing performance / direct response digital marketing campaigns for small & medium businesses.• Directing the design and production process of audiovisual marketing content.

• Developing, planning and implementing digital strategies that respond both to brand’s marketing and communication objectives. • Contributing to the building of brand awareness, recall and conversions through innovative, creative and measurable strategies.• Managed clients for the following categories: Snacks, confectionary, beverages, banking, health care, school supplies, retail, corporate branding• Planned and successfully executed 20+ campaigns with meeting or surpassing expected KPIs. • Contributed to clients online media investment growth o 2014 – 2015 by 34%o 2015 – 2016 (projected) by 113%• Analyzing market information and statistical data for the decision making in the implementation of strategies and activities. • Assuring right balance between screens to broaden reach, reinforcing digital investment.• Leading digital training sessions for ATL teams.

• Developed Colgate's advertising digital media plans in the Andean region, guiding the strategical planning process from a digital perspective. • Contributed in the development of my client´s online investment. • Integrated media capabilities within IMC framework on a regional basis.• Aligned local communication to division´s strategy.

• Developed and implemented digital media plans, together with post campaign results analysis• Assessed my clients in the development of their digital ecosystem. • Explored best practices from other countries to initiate pilots for our clients.

Llanos Orientales

Responsible for 2 group of 12 year old kids during 4 weeks, 24/7 (tough...). Taught windsurf, climbing and survival.

Member of the team in charge of developing the new corporate web page and worked together with Colgate Brazil to develop the new Google Adwords campaign for the andina region.

• Investigated and analyzed competitor’s sustainability reports, contributing to research for the current campaign.

Bachelor'S Degree, Advertising

Education record