Camila M. Email & Phone Number

Barcelona, CT, ES

Spain

Reporting to the Groceries Senior Director, I lead a team of 19 high-performing individuals, responsible for defining the strategy and driving local performance in Assortment, Pricing, Promotions, Vendor Management, and Demand Planning. My main responsibilities are: to determine the business KRs and coach my team to develop the needed tools and processes.

Barcelona, Catalonia, Spain

Barcelona E Região, Espanha

Responsible for new products and brands development.

São Paulo E Região, Brasil

Co-owner of the on line sex shop www.semvergonhaz.com

São Paulo E Região, Brasil

• Fazenda da Toca & Jasmine M&A (03/2017 to 05/2017) - Reported to the CEO in a M&A project to enable Fazenda da Toca’s formulas acquisition.Approval, with Jasmine's international board, of the acquisition of Fazenda da.
• Managed the P&L of the categories juices, sauces, and eggs.
• Negotiated and purchased data from Nielsen and Mintel for Analysis and Monitoring of the market.
• Defined and approved the expansion strategy and portfolio architecture, as well as the launch plan.
• Set up the design of the launches and led a cross-functional team for carrying out innovation projects, including the categories of cookies, nondairy milks, cereal bars, pasta, among others.
• Managed directly the Research & Development team.

São Paulo, São Paulo, Brasil

• Analyzed the market and identified opportunities (ad hoc, Kantar, Euromonitor, and Mintel).
• Developed new brands and categories: opportunity | portfolio | positioning | P&L.
• Global management of the project (PMO): multi-functional team of products, sales, customer service, logistics, processes, HR, and IT.
• Gave support in developing the Business Case, being responsible for indicators of Gross Margin and Market Share.

Argentina

• Worked with regional operations (Argentina, Chile, Peru, Colombia, Mexico, and France) while located in Buenos Aires.
• Set up the promotional schedule and analyzed the results.
• Planned the local strategy.
• Conceptualized activations of the brand Ekos.
• Did the briefing and approval of communication materials (launching and movements) of the brand Ekos.

Argentina

• Evaluated, approved, and launched the cross-category communication plan - Natura Me Gusta.
• Repositioned the prices of the soaps category.

São Paulo Area, Brazil

• Led a cross-functional team, being responsible for launching Special Soaps, Moça Bonita, and Pitanga.
• Was responsible for activations of the brand, including the sponsorship of the film Xingu.

São Paulo Area, Brazil

• Led the cross-functional teams to develop kits for holidays.
• Gave support for the construction of the Ekos and Sève strategy for holidays.

São Paulo Area, Brazil

• Analyzed results, managed projects, and activated the brands Mamãe and Bebê and Natura Naturé.

Bacharelado, Economics

Activities and Societies: AIESEC

Pós Graduação, Marketing

Master Of Business Administration - Mba, Business Administration And Management, General