Marketing Communications Specialist/Coordinator
Omron Electronic Components Llc
Accountable for developing marketing campaigns for new technologies and product launches, including planning and maintaining of annual fiscal budgets. * Plan and coordinate annual marketing strategies for print trade publications, electronic media, and co-op placements with distributor partners.* Develop all print literature, materials, catalogues, business collateral, and training materials.* Initiate internal communiqués from design to delivery across marketing, broadcasting, newsletters, product alerts, launches, channel sales updates, and public relations.* Create press kits and coordinate media tours for meetings with trade editors and executive management.* Design templates and deliver semi-annual presentations and reports for executive management. * Work in tandem with global colleagues; travel to Japan's headquarters, BU locations, manufacturing facilities, European and Beijing sales offices.* Liaise with company's global communications to coordinate global PR; write copy/articles, develop presentations, and provide English translations.* Cultivate and establish strong relationships with leading industry publishing house and editors.* Manage partnerships and agreements connected to literature fulfillment warehouse, Omron's personal literature website, and catalogs.* Serve as web administrator; implement HTML, flash coding, and create design/web content: collaborated in the rebuilding of the Omron website (went live 2007).* Partner with print associates across job costing, planning, finishing, binding, pre-flight, press checks to final completion and shipping. * Orchestrate and manage all events and trade shows; create graphics and tradeshow booth elements.