Paid ads are one of the most powerful levers a B2B business can use to grow... but most people are getting it wrong. (yeah... I went there)Focusing on MQL's & leads not really knowing when (or IF) those leads will ever turn into sales ISN'T a marketing strategy you want to be putting your money behind.Outbound sales will get you so far. But paid ads and generating demand for your product will give you growth in a more leveraged way.After building a B2C fitness company to multiple 7 figures using paid ads and testing the same ad strategies with consultants, agencies and B2B service providers... I've now launched Opes Growth. A (possibly your) revenue growth partner that goes beyond a traditional agency.Now I want to share what I'm learning with you here on LinkedIn. Follow along.And if you'd like to find out if we could help you scale with paid ads, hit this link and lets chat: https://opesgrowth.com/grow