Camli Lam Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Leading product strategy and development for 2 SaaS solutions - B2C e-commerce platform and B2B API product and order management solution. Principal contributions:
• Transform our e-commerce platform into a scalable multi-tenant WCAG compliant solution within 6 months
• Delivered 30+ feature enhancements in under 2 years, including API improvements, fraud prevention, analytics tracking, and advanced personalization
• Developed industry-leading browser extension for the affiliate network, generating additional annual licensing fees per client plus split commissions
• Drive agile product strategy, roadmap, and backlog through market analysis, technical debt review, and stakeholder feedback
• Lead cross-functional teams in agile sprint cycles to ensure aligned product vision and successful feature deliveryProven ability to innovate, drive revenue growth, and enhance product capabilities in a fast-paced.

• Managed international client portfolio across Canada, US, and Australia, driving technical implementations and client success. Key achievements:
• Launched major Australian loyalty program for 10 million members, implementing GDPR-compliant PII storage solutions and API integrations, resulting in $5M+ annual sales volume
• Partnered with Air Canada to enhance Aeroplan program, developing comprehensive BRDs leading to improved authentication, expanded benefits, and new partnerships
• Conducted monthly and quarterly business reviews, demonstrating strong analytical and presentation skills
• Successfully managed diverse client base including Air Canada, Air Miles, Flybuys, and Kognitiv (MBNA, National Australian Bank)Illustrated ability to adapt to varied market needs, manage complex technical.

• Led development and enhancement of SYNAPZE loyalty platform and SAP Business One integration. Key responsibilities and achievements:
• Championed technical projects to elevate product offerings and increase customer satisfaction
• Implemented an AI-powered recommendations engine, leveraging member data to offer personalized merchandise and gift card suggestions using aggregate information from members’ purchase behaviour, wish list, search.
• Managed $1MM API integration project with Amazon and Best Buy, enabling real-time access to website and fulfillment systems
• Prepared business cases to secure funding for strategic initiativesDemonstrated ability to drive innovation, manage high-value projects, and deliver solutions that enhance user experience and business performance.

Toronto, Canada Area

• Developed and executed omni-channel marketing strategies to grow and engage the loyalty program membership. Core accomplishments:
• Identified digital strategy gap to design and implement triggered email series based on customer behaviour analysis
• Increased loyalty base from 1.2MM to 1.7MM members in 8 months
• Boosted average basket size by 51% for loyalty members ($73 to $110)
• Achieved 50% uplift in email open rates and 10% increase in conversions in-store and online through digital campaigns
• Introduced A/B testing practices to optimize marketing efforts and ROISuccessfully leveraged multiple channels including in-store, print, sales employees, and email to drive program growth and member engagement.

• Led operations and marketing for a rewards program serving 250,000+ members across Canada, managing $10MM+ P&L and $12MM+ in yearly redemptions. Key achievements:
• Implemented 60+ platform enhancements to improve user web interaction and drove down program administration hours for the Partner Rewards Plan, serving 3,000+ realtors and brokers
• Collaborated with technical teams to implement 75+ cross-functional product enhancements for SYNAPZE platform and SAP Business One application
• Delivered program's first large-scale targeted marketing campaign, driving redemptions across 4 customer segments
• Managed day-to-day operations, including escalations and merchandise/gift card offerings
• Played pivotal role in program success through operational leadership and digital solution development

• Managed marketing initiatives for 40+ IBM Business Partners across Canada and the U.S., driving revenue through lead generation campaigns. Key deliverables:
• Consistently delivered 250%+ ROI on partner marketing campaigns
• Developed and implemented diverse marketing strategies including webinars, email campaigns, and conferences
• Drove analytics and reporting initiatives, providing actionable insights that led to account expansion
• Instrumental in creating two new Analyst positions through demonstrated value of data-driven decision making

• Provided project management support for nationwide campaigns, driving new sales and software license renewals. Rapidly scaled to manage multiple concurrent projects in a fast-paced environment. Key responsibilities.
• Managed campaign financials and tracked performance metrics to ensure alignment with business targets
• Analyzed sales revenue and forecasted pipeline to support strategic decision-making
• Supported managers to develop action plans to meet multi-million dollar objectives

Coordinated lead generation initiatives, optimizing the sales pipeline and enhancing conversion rates. Developed and executed targeted email marketing campaigns, resulting in qualified leads and business opportunities.

Assisted Canadian and U.S. Sales Department in streamlining contract renewal processes. Conducted extensive online research to compile a comprehensive list of natural gas pipeline and LNG projects/proposals across Canada and Northeast U.S. to enable strategic identification of potential market threats and opportunities.