Senior Manager, Conceptual Design
CurrentDirected diverse team of designers to develop integrated, digital-first design strategies, enhancing brand presence and engagement across all marketing channels.Crafted and executed multi-channel campaigns, leveraging digital trends and data insights to deliver compelling brand stories and drive measurable results.Partnered with stakeholders to ensure creative direction aligns with business goals and maintain consistent messaging across all touch points.Process Optimization: Improved design workflows for efficiency, ensuring high-quality, responsive creative that meets timelines and budget constraints.Led end-to-end execution of campaigns, ensuring seamless design integration across digital and traditional marketing channels