Cameron Parson Email & Phone Number

Charlotte, Nc, Us

• Responsible for providing creative solutions within industry leading grocery retailer Ahold Delhaize’s Private Brands portfolio, including Food Lion, Hannaford, Giant and Stop & Shop• Cultivate creative concepts for private label brands & pitch them to internal clients• Art directing of production mechanicals & work alongside a team of production designers• Responsible for upholding brand & regulatory standards, ensuring printability & meeting deadlines while working multiple… Show more • Responsible for providing creative solutions within industry leading grocery retailer Ahold Delhaize’s Private Brands portfolio, including Food Lion, Hannaford, Giant and Stop & Shop• Cultivate creative concepts for private label brands & pitch them to internal clients• Art directing of production mechanicals & work alongside a team of production designers• Responsible for upholding brand & regulatory standards, ensuring printability & meeting deadlines while working multiple projects at a given time• Curate custom photography by developing shootbooks for outside agencies that outline direction of overall composition including props, shopping lists & other relevant information• Central designer in the re-branding of Taste of Inspirations (TOI), Ahold Delhaize's premium food brand, creating & implementing overall tone & updated design; TOI won the Vertex Sliver award in the category of New Brand• Development of the Taste of Inspirations Style Guide Show less

• Key contributor for the conversion & rebranding of 7k+ private labels for Food Lion & Hannaford, working closely with the Design Manager, Brand Managers, fellow Designers and external vendors to complete and implement the redesign• Upheld product integrity by maintaining brand standards & guidelines to successfully achieve visual consistency across multiple categories, for multiple great local brands• Designed and art directed photography both on set & remotely across all private… Show more • Key contributor for the conversion & rebranding of 7k+ private labels for Food Lion & Hannaford, working closely with the Design Manager, Brand Managers, fellow Designers and external vendors to complete and implement the redesign• Upheld product integrity by maintaining brand standards & guidelines to successfully achieve visual consistency across multiple categories, for multiple great local brands• Designed and art directed photography both on set & remotely across all private brands• Developed great relationships with outside agencies, prominent photographers & food stylists• Successfully cultivated relationships companywide Show less

Greenville, North Carolina Area

• Directed, designed & organized all sales & marketing materials, including advertising proposals, presentations & promotional campaigns• Yearly responsibilities included the layout, design & pre-press production of over ten printed catalogs, along with designing interactive virtual catalog apps for top brands • Key figure in strategic branding campaigns; developed multiple brands & logos, from concept to implementation, several which have received national exposure through such… Show more • Directed, designed & organized all sales & marketing materials, including advertising proposals, presentations & promotional campaigns• Yearly responsibilities included the layout, design & pre-press production of over ten printed catalogs, along with designing interactive virtual catalog apps for top brands • Key figure in strategic branding campaigns; developed multiple brands & logos, from concept to implementation, several which have received national exposure through such retailers as Target, Lowe's, Home Depot, Walmart, Sam's Club & Frontgate, as well as throughout the outdoor leisure industry• Worked with & built relationships with our customers' packaging & creative teams• Directed & oversaw all photoshoots, which included scouting locations, creating concept boards & handling set decorating & designing sets• Assisted with yearly trade shows, including booth theme, design & signage Show less

Greenville, North Carolina, United States

• Created brand identities & various printed works, both individually & as part of a collaborative team• Updated & strengthened existing packaging by consolidating package & label sizes, ultimately standardizing the overall packaging program• Traveled to various trade & gift shows where my responsibilities included planning & selecting a range of products to sell in retail outlets• Served as part of a merchandising team that re-designed five+ retail stores from interior to… Show more • Created brand identities & various printed works, both individually & as part of a collaborative team• Updated & strengthened existing packaging by consolidating package & label sizes, ultimately standardizing the overall packaging program• Traveled to various trade & gift shows where my responsibilities included planning & selecting a range of products to sell in retail outlets• Served as part of a merchandising team that re-designed five+ retail stores from interior to merchandising design Show less

Greenville, North Carolina, United States

• Assisted director & creative team with daily office tasks• Aided in the development of a variety of marketing materials