Allyson Campbell Email and Phone Number
I am a Marketing Executive with specialized experience in the restaurant franchise industry, driving brand awareness, digital transformation, and strategic growth. I have a holistic understanding of the restaurant ecosystem. From menu innovation and guest experience to franchisee support and operational excellence, I recognize that success is a blend of culinary creativity and strategic execution. Guiding diverse franchises, from local gems to national players, my goal is to deliver marketing strategies that capture each brand’s essence while respecting unique city and market dynamics. I love working with brands committed to mastering the digital experience - from optimizing delivery platforms to crafting enticing online menus. Simply put, seamless digital experiences continue to drive growth for brands. Navigating the unique challenges of the restaurant franchise industry excites me and, I'm dedicated to creating an environment where innovation flourishes, brands thrive, and customer loyalty is cultivated.
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Senior Director Of MarketingBojangles' Restaurants, Inc.Charlotte, Nc, Us
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Senior Director Of Expansion MarketingBojangles' Restaurants, Inc. Nov 2023 - PresentCharlotte, North Carolina, United States
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Digital Task Force Board MemberBojangles' Restaurants, Inc. Jul 2021 - Nov 2023Invited to contribute expertise, insights, and strategic guidance for Bojangles nationwide digital strategies and online presence.
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Senior Director Of Marketing Bojangles Of WncBojangles' Restaurants, Inc. Mar 2021 - Nov 2023Asheville, North Carolina, United StatesPromoted to build a team responsible for Brand Marketing, Onmi-channel Marketing, and Public Relations strategies for 125+ restaurant locations (Bojangles, Rigsby's Smoked Burgers and Wings, Donato's Pizza, Salsarita's Fresh Mexican Grill, Jeremiah's Italian Ice, and Vintage Toast ) within a 6-state region. Significant results include: - Matured the digital marketing channel to support $10M+ annual sales.- Invited to join the National Marketing Board and Digital Task Force Boards supporting Bojangles locations nationwide.- Invited to provide strategic marketing leadership for regional brand marketing initiatives to drive sales across eight Co-ops.
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National Marketing Board MemberBojangles' Restaurants, Inc. Sep 2020 - Nov 2023Invited to share expertise, insights, and strategic guidance to drive Bojangles' marketing efforts on a national scale, ensuring its continued recognition as a beloved and iconic restaurant brand.
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Director Of Marketing And Social Media Bojangles Of WncBojangles' Restaurants, Inc. Dec 2017 - Mar 2021Asheville, North Carolina, United StatesResponsible for Marketing, Public Relations, and Social Media strategies for 40+ Bojangles restaurant locations within a 6-state region. Conducted market research to better understand each market's dynamics, trends, consumer behaviors, and landscapes in order to develop comprehensive and impactful marketing strategies. Significant results include: - Launched digital sales channel and 3rd party delivery integration, generating an incremental $1.5M+ in the first 6 months.- Supported the research and launch of a brand new in-house restaurant concept: Rigsby's Smoked Burgers and Wings, which expanded to 2 locations.
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Director Of Marketing BojlandBojangles' Dec 2015 - Dec 2017Augusta, Georgia, United StatesResponsible for planning, developing, and implementing marketing strategies for 18 restaurant locations (Bojangles, Your Pie, Flying Biscuit) within a 3-state region. Conducted market research to better understand each market's dynamics, trends, consumer behaviors, and landscapes in order to develop comprehensive and impactful marketing strategies. Grew sales by 25% resulting in strategic sale to Bojangles of WNC.
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Program Director | Executive DirectorThe Salvation Army Kroc Center Jun 2011 - Jan 2016Augusta, GeorgiaResponsible for guiding the overall operations, strategic direction, and community impact for the Kroc Center with the goal of creating an environment of growth, learning, and community engagement. Significant results include:- Launching digital sales of educational classes.- Invited to speak on the launch and success of the digital education channel at the national Kroc Center convention. -
Marketing Director | Guideone AgencyGuideone Insurance 2003 - 2010Responsible for marketing strategies, brand presence, and customer engagement initiatives. Leveraged strategic thinking to enhance the agency's market position, drive growth, and communicate its value proposition effectively to clients and stakeholders. -
Senior Account ManagerStrategic Marketing 2001 - 2003Augusta, Georgia, United StatesResponsible for driving client success, fostering relationships, and overseeing the execution of impactful marketing campaigns.
Allyson Campbell Education Details
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Summa Cum Laude -
Behavioral Science
Frequently Asked Questions about Allyson Campbell
What company does Allyson Campbell work for?
Allyson Campbell works for Bojangles' Restaurants, Inc.
What is Allyson Campbell's role at the current company?
Allyson Campbell's current role is Senior Director of Marketing.
What schools did Allyson Campbell attend?
Allyson Campbell attended University Of South Carolina, Columbia College (Sc).
Not the Allyson Campbell you were looking for?
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Allyson Campbell
Ux Designer | Product Designer | Creator | Maker | Doer | Seeking Ux/Product Designer PositionGeorgetown, Tx2leanderisd.org, gmail.com -
Allyson C.
Los Angeles Metropolitan Area -
3gmail.com, compass.com, compass-group.com -
Allyson Campbell
Lakeland, Fl2auburn.edu, lamar.com1 +186394XXXXX
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