CampbellRigg is an independent design consultancy renowned for their work in branding, retail interiors and communications. For over 30 years we have worked with businesses across Europe delivering strategic branding and creative design solutions.http://www.campbellrigg.com/

Creative, strategic marketer, out-of-the-box branding, re-evaluates the corporate identity, retail format planning strategy of master brand and sub-brands for defence and growth of Russia’s largest Petrol Forecourt retailer to meet the creative brand direction and sales performance criteria set by the Marketing Executive, on behalf of the President and Executive Board. Provides vision and operational clarity for the brand platform and future brand success. Delivers exceptional creative solutions for business transformation.

Delivery services to help clients achieve exceptional outcomes. Strategic recommendations for the brand and format planning of Shopping Centres at Forum Istanbul (comprising 175,000 square meters of leased area) and Marmara Forum (comprising 135,000 square meters of leased area) to meet the creative/sales criteria set by Joao Xavier, MD on behalf of the Executive Board of Blackstone. Orchestrates design strategy develops the “brand tool kit” for interior and exterior format planning, creation of master brand, improved navigation systems, leisure and food court facilities across a Euro 10 million refurbishment programme. See full project: http://www.campbellrigg.com/forum-istanbul/

International Non food Large Store Format of the Year Awards Retail Week finalist surpasses top line metrics. Orchestrates branding, format planning business strategy for defence and growth to meet the sales performance criteria set by Alexander Tinkovan, President and CEO of Russia’s largest Electrical Retailer. Provides brand vision and operational clarity for future success. Step change in top line metrics over three years including 33% growth in like for like sale revenue on prototypes stores. Develops the “brand tool kit” for interior and exterior format planning, 287 stores converted to the format.Testimonial11 October 2011To whom it may concern,In September 2010 М.Video, the leader of consumer electronic retail market in Russia started uр the project with the final goal of creation new store design concept for the format we operate in. In the result of tendering process CarnpbellRigg International was chosen as partner for this project.In the process of fruitful and positive cooperation we received from CarnpbellRigg International unique solutions which were develops taking into account M.Video brand identity and views of our marketing team.The new format already proved its success uplifting sales level and attracting new customers to our stores.Therefore I would like to give positive recommendation for CarnpbellRigg International as а reliable partner and successful design creator.Yours sincerely,Аюхапсег TynkovanPresident & СЕОM.VideoSee full project: http://www.campbellrigg.com/m-video/

Step changing Financial High Street Retailing. Redefines the branding, format planning business strategy for Russia’s third largest privately owned Bank, the High Street Retail chain PSB, for defence and growth to meet the creative/sales criteria set by Elena Makhota, Vice President Head of Retail Banking on behalf of the President and Executive Board of OAO Promsvaysbank. Provides vision and operational clarity for future brand success. The NPS index moved from 10th to 5th position (NPS - Net Promoter Score – the index of customer loyalty to the brand). The new branch design was 2 million rubles cheaper to open due to both cost-effective solutions proposed by consultant and effective dialogue with suppliers and contractors. Orchestrates and develops the “brand tool kit” for interior and exterior format planning, designs and implements for five retail branch formats (Corporate, Business, Retail High Street, Convenience and Kiosk Banking) in Russia.See full project: http://www.campbellrigg.com/promsvyazbank/

Award-winning performance, surpassing targeted goals, re-evaluates the branding, retail format planning business strategy for defence and growth of Russia’s largest Toy and Children’s wear retail chain to meet the creative brand direction and sales performance criteria set by Vladimir Chirakhov, CEO on behalf of the President and Executive Board of AFK Sistema’s Chief Vladimir Yevtushenkov in preparation for an IPO. Provides vision and operational clarity for format planning for future brand success. Step change in top line metrics over two years including the footfall increase of 11.3%; CR grown by 9.9%, the average receipt – by 8.4% and the profit by 32.6%. on prototypes stores. Develops the “brand tool kit” for interior and exterior format planning, designs and implements the first store in Mega Belaya Dacha followed by the largest children’s wear store in Russia next to the Kremlin.http://www.campbellrigg.com/detskiy-mir/TestimonialIn 2013 «Detsky Mir», the leader in children’s wear retail in Russia, commissioned Campbellrigg International to create a new innovative store concept. The new hypermarket in Mega Belaya Dacha shopping centre was created specifically as a “store for children”, where little shoppers are particularly important. They have a special entrance, children’s store directory and more than 20 entertainment areas, created by world known brands.The agency paid attention to creating WOW effects at the entrance zone and in-store, efficient lighting system and versatile visual merchandising. The latest financial review shows the following results: the footfall has increased by 11.3% in first quarter of 2014; CR has grown by 9.9%, the average receipt – by 8.4% and the profit by 32.6%. We recommend Campbellrigg as an agency with a unique creative approach, excellent attention to detail and responsibility. Vladimir Chirakhov CEOhttp://www.campbellrigg.com/detskiy-mir/

Building trust and consumer loyalty, engineering winning teams to improve ROI. Strategic recommendations for increasing the retail basket size, orchestrates step change for the brand and format planning of MMM Migros Supermarkets, the largest Food Retailer in Turkey, to meet the creative/sales criteria set by Özgür Tort, CEO and the Murat Akdag, Marketing Director, based on MIgros brand expressions. Orchestrates business strategy develops the “brand tool kit” for interior and exterior format store design, format planning and POS communications across 40 stores in the Istanbul. Dear Sir or MadamI am writing to recommend CampbellRigg International for business cooperation on creative design solutions in retail industry. I had the pleasure of working directly with Campbell Rigg and CampbellRigg design agency during the new conceptual retail design project of Migros stores. I and Migros design team were the direct contact, and during that time, we worked together effectively, so I fully understand their capabilities on creating strategic and creative design solutions in retail stores. CampbellRigg has great adaptability on project with potential solutions in a short span of time. Their ability to know the excellence of retail design and experiences on clients based working approach make them properly understand desires and the objectives of the company. They can fully concentrate on a project with all aspects: strategy, brand identification, graphic communication, retail interiors and architecture, etc. Their flexibility and close contact also allow them to quickly interpret and response if the customer changes their mind about something or wants additions on the project.......With their retail design experiences, and multifarious team with strategic planners, interior designers, architects, CampbellRigg will be the great partner work in collaboration with them for creative retail solutions. Sincerely Murat Akdag See more: http://www.campbellrigg.com/migros/

Builds trust and long-term relationships. Engineers winning teams for the world’s third largest retailer. Orchestrates the strategic step change in the master brand, facilitates design management of Tesco's retail businesses in UK, Europe, near East and Asia for brand and format planning of Tesco Hypermarkets, Supermarkets and Convenience store chains to meet the creative criteria set by Sir Terry Leahy and Phillip Clarke CEO’s and the Marketing Department based on Tesco brand expressions. Coordinates design business strategy develops the “brand tool kit” for interior and exterior store design, format planning and POS communications across retail platforms in the UK, Europe, near East and Asia. See full project: http://www.campbellrigg.com/tesco-supermarket/

Creates high profile award winning designs solutions to increase sales. Orchestrates design management, the creation of the brand expression, led and managed account teams and brand teams responsible for delivering Bacardi’s portfolio of brands including Bacardi, Bacardi Mojito, Bombay Sapphire, Ron Superior Heritage, Oxley Gin, Martini Gold and Eristoff activation programmes in Duty Free Retail outlets in airports across the globe. Oversees and coordinates participation by Bacardi Global Corporate Communications Executive in brand briefing established a process to showcase the latest assets. Identifies fast growing market trends. Orchestrates the execution and delivery of new innovative brand expressions coupled to merchandising concepts, improves consumer sales metrics and ROI.Testimonial - Bacardi MojitoAccording to Bacardi’s travel retail team, the concept delivers on many fronts. It was all down to identifying an opportunity and the creation of a global marketing campaign to establish a fast growing trend - the Mojito Lifestyle.See full project: http://www.campbellrigg.com/bacardi-150-years/