Campbell Cannon Email & Phone Number

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Malaysia

Kuala Lumpur, Malaysia

Managing Partner and member of the agency EXCO, leading client engagements across Mondelez International Chocolates (Cadbury) for South East Asia; Kimberly Clark Malaysia (Huggies & Kotex); The Coca-Cola Company Malaysia & Singapore; and Heineken Brands Malaysia (Guinness & Tiger). Also leading Talent Learning & Development for the agency group.

Kuala Lumpur, Malaysia

Overall business lead for Cadbury South East Asia, responsible for the creation of the South East Asian agency model and ‘modus operandi’ for servicing a multi-market client team; and ongoing strategic oversight on all integrated campaign delivery – both regionally driven campaigns as well as local market campaigns.Effective crisis management across Cadbury Dairy Milk Malaysia when they were rocked with an erroneous government report that it was not Halal, combatting the biggest… Show more Overall business lead for Cadbury South East Asia, responsible for the creation of the South East Asian agency model and ‘modus operandi’ for servicing a multi-market client team; and ongoing strategic oversight on all integrated campaign delivery – both regionally driven campaigns as well as local market campaigns.Effective crisis management across Cadbury Dairy Milk Malaysia when they were rocked with an erroneous government report that it was not Halal, combatting the biggest marketing crisis in the history of the brand. Member of the crisis management team across a 9-month period, that regained market share from detrimental levels, restoring the brand to its number one position. Business lead for Pizza Hut Malaysia & Kimberly Clark Malaysia, setting brand direction and delivering integrated campaigns across varying business challenges. Show less

New York, United States

Account Director on the BlackRock US brand team, during which time BlackRock had $3.7 Trillion USD under asset management. Prior to which, overall management of the Motorola North America account and account lead for North America on the global YUM! Restaurants International account.

New York, United States

Overall management of the Motorola North America account (reporting into Managing Director) and account lead for North America on the global YUM! Restaurants International account (reporting into the Global Brand Management Managing Director and CEO of Ogilvy Istanbul). Highlights included, production and implementation of the first influencer campaign for the first Motorola Tablet to successfully enter the US market - the Motorola Xoom; Development and implementation of the first… Show more Overall management of the Motorola North America account (reporting into Managing Director) and account lead for North America on the global YUM! Restaurants International account (reporting into the Global Brand Management Managing Director and CEO of Ogilvy Istanbul). Highlights included, production and implementation of the first influencer campaign for the first Motorola Tablet to successfully enter the US market - the Motorola Xoom; Development and implementation of the first truly global brand platform for KFC – “So Good"; Development of the first global KFC social media toolkit for the launch of the “Colonel Manuscript”, a previously unpublished memoir written by Colonel Sanders. Show less

Sydney, New South Wales, Australia

Overall management and strategic lead for KFC Australia (Snacking, Individual Meals & Sports Sponsorship) & New Zealand, Australian Rugby Union and The Daily Telegraph

Sydney, New South Wales, Australia

Clients: KFC Australia, The Daily Telegraph, Australian Rugby Union

Sydney, New South Wales, Australia

Promotional Campaigns Group was the Sales Promotion agency within the Singleton, Ogilvy and Mather group. Managed consumer promotions for Nestle, LG, BAT, George Weston Foods and Telstra.

Bachelor Of Business, (Marketing And Finance)

Education record

Transformation Essentials, Digital Communication And Media/Multimedia

Core Modules: - Digital Marketing Strategy - Mobile Marketing - Big Data - Ad Tech - Customer Relationship Marketing (CRM) - Digital.