• Design a low cost shared services and revenue resource center in coordination with the Local Media Association, Local Media Consortium and $1,850,000 in funding from the Facebook Journalism Project, to help facilitate additional growth, engagement and success for publishers of all shapes and sizes.• Create long term, high margin, high impact, sustainable revenue and content opportunities for all local media organizations.

• Collaborate with 35 broadcasters, print, and digital partners to create strategies encompassing content development, packaging, sales collateral, training, and best practices focused on driving over $24 Million in revenue in select local markets.• 5500+ industry leaders, executives, sales reps, content creators and marketers were reached and impacted through the Branded Content Project.

• Designed initial Over the Top (OTT) strategy for Gray’s television stations through coordination with technical, programming, content, sales and development teams, creating new content and revenue opportunities for the local markets.• Created and deployed initial marketing for localized OTT platform, providing 57 stations ability to extend new coverage outside of market and to national audience. • Innovated process toward future Dynamic Ad Insertion (DAI) procedures on television stations' OTT streams generating new revenue opportunities; implemented process across all stations and 6 automation systems. • Navigated issues surrounding embargoes and rights restricted programming; partnered with networks and providers including YouTubeTV and established management process to ensure clear programming rights. • Implemented system to black out sports highlights to ensure clarity for streaming across all stations, providing protection from legal complications. • Executed Gray’s first companywide, multiple station live stream event with over two hours of commercial free television and streaming programming for the 2017 Eclipse. • Created and delivered presentations and video newsletters for GMs, GSMs, News Directors, Creative Services, and the Executive Team on behalf of Technology Team.

• Created MomsEverday as start-up parenting branded content and sales initiative, quickly gaining profitability.• Created sustainable television and digital branded content sales opportunities for more than 60 sales teams and over 4000 clients, driving significant new, local business resulting in revenue growth of over 3000%.• Provided unique marketing opportunities for local organizations and businesses, supporting growth; hosted and built 2-day sales events, generating average of $100K in new business per event for stations. • Trained, onboarded and supported 60+ stations’ content, sales and marketing teams; guided efforts through entire launch of program through implementation. • Built engaging community for parents across the United States, providing resources and solutions to parenting issues. • Simplified complex process for station staff, delivering sustainable and profitable business model for TV stations.

• Directed live coverage of largest 10k road race globally and coordinated all aspects of 17-camera event. • Navigated challenging, high-stress, and high-demand environments to execute daily broadcasts under heavy deadline pressure throughout tenure.

• Avid editor for influential national and international news events for CNN, Headline News, and CNNI. Compiled International Newsource feeds for international affiliates.

• Executive director for “Wisconsin Sports Sunday” and director for “Backyard Summer Concert Series” and “Concerts on the Capitol Square”. • Directed hours of continuous election coverage with six live shots and two analysis sets.

• Supervised, scheduled, and trained directors, technical directors, crew and editors.• Produced, directed, edited and supervised all location shooting for local sports show named “Sports Rap”. Designed unique programming image throughout sets, graphics and promotion.