Campbell Lin Email & Phone Number

With over three years of work experience, I am passionate about driving digital transformation and AI-powered innovation across diverse industries, and leveraging data-driven insights to create impactful business strategies. My work spans FMCG, travel retail, utilities, and NGOs, where I take lead in projects of different sizes to deliver innovative solutions that enhance customer experience, optimise internal processes, and drive measurable growth.Currently, as a Business Strategy Consultant at RFI Asia, I work with high-profile clients like The Macallan, CLP, HSBC and Marriott, helping them navigate complex digital challenges across digital marketing, risk management and operation efficiency. My role involves crafting creative strategies, analysing market trends, and delivering solutions to ensure sustainable, inclusive growth.I’m deeply committed to staying at the forefront of digital innovation, from AI applications to emerging market trends. By combining technical expertise with a strategic mindset, I strive to bring value to both the businesses and communities I work with, while continuously developing my leadership skills.

Listed skills include Microsoft Excel, Powerpoint, Microsoft Office, Microsoft Word, and 2 others.

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  Business Strategy Consultant

  Ruder Finn Interactive (Rfi) Asia

  Jul 2023 - Present - Hong Kong, Hong Kong Sar

  Advising luxury brands in travel retail like on building digital-enabled work cultures and customer experiences, particularly during the pandemic. Responsibilities include implementing training programs, designing AI, VR, and AR experiences, and driving customer engagement strategies. Also providing crisis management training and digital adaptation support for leading brands across multiple industries including hospitality, finance and public utilities, helping them navigate complex digital landscapes.