Experience in companies of mass consumption (hygiene and cleanliness, food and beverages) and having held positions of Management and Coordination of Trade Marketing and Key Accounts such as Wal-Mart, GPA, Carrefour and Dia Brasil, Wholesaler (Atacadão, Makro and Martins) and Distributors. Graduated in Business Administration at Universidade São Judas Tadeu and MBA in Business Management at FGV / SP, having good knowledge of English.- Responsable for definition and development of distribution channels and trade policy on sales region and product, focusing on improving profitability and descentralizing the sales of the wholesale channel as the development of Distributor and Retail channel;- Managing and ensuring the correct use of investiment per customer, channel and region with a focus on: cost-effectiveness, tabloids and extra point by analysis of Nielsen and internal indicators;- Creation of the pricing area and redefinition of Trade Policy, focusing on profitable business, bringing competitiveness for the products at the POS;- Developing, implementing and monitoring the business plan for each Distributor and main retailers (Key Account and Top Regional), with a focus on profitability, positivization, sell out, visibilityand mix;- Developing analysis by category and channel in order to identify market opportunities and create actions and promotional activities aligned with the strategic goals of the brands;- Creation incentives and training directed to the sales team of the company and distributors;- Responsable for all fairs and events for the Trade;- Creation of Category Management Area and started working with some large retail chains in Brazil (Wal Mart / Coop), applying the research results of shopper understanding in the business plan and implementing the first project of ambience in the pasta aisle in the country;- Creation and management of a shared structure with the company Bunge in Merchandising and Distributor areas.Specialties: Managing people, Project Development, Development of strategic sales channels and Managing and development of Distributors.
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Founder And CeoFor You FleetSão Paulo, Brazil
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Founder & CeoFor You Fleet Sep 2020 - PresentSão Paulo, BrasilLocadora de veículos com atuação no mercado de Assinatura para Pessoa Física e Terceirização de Frota Executiva Corporativa, com foco na satisfação do seu cliente através de um nível de serviço alto e exclusivo.
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Partner At Grupo D2Grupo D2 Oct 2010 - PresentSão Paulo Area, Brazil
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Partner At 4 World - Consultoria Em Tecnologia4 World Tecnologia Ltda Jul 2016 - Nov 2019São Paulo, São Paulo
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Head Trade MarketingBauducco Oct 2011 - Nov 2014 -
National Trade Marketing ManagerArbor Brasil Ltda Jan 2011 - Oct 2011• Developing action strategy of distribution channels and trade policy on sales region and product, focusing on improving profitability;• Managing and ensuring the correct use of investiment per customer, channel and region with a focus on: cost-effectiveness, the presence of mix, ensuring a natural point in space at the store, tabloids and extra point by analysis of Nielsen and internal indicators;• Developing, implementing and monitoring the business plan for each Distributor and main retailers (Key Account and Top Regional), with a focus on profitability, positivization, sell out, visibility and mix;• Developing analysis by category and channel in order to identify market opportunities and create actions and promotional activities aligned with the strategic goals of the brands.• Development of Distributor Channel (model, strategy, modus operandi, investment ruler and business conditions, actions, scorecard and team training), with a focus on increasing the numerical distribution of products and consequently the profitability of the business;• Development of business plan by channel, category and key customer, ensuring the growth of the brands and the profitability of the business;
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National Trade Marketing ManagerJ Macedo S/A Jun 2006 - Dec 2009• Developing action strategy of distribution channels and trade policy on sales region and product, focusing on improving profitability;• Managing and ensuring the correct use of investiment per customer, channel and region with a focus on: cost-effectiveness, the presence of mix, ensuring a natural point in space at the store, tabloids and extra point by analysis of Nielsen and internal indicators;• Developing, implementing and monitoring the business plan for each Distributor and main retailers (Key Account and Top Regional), with a focus on profitability, positivization, sell out, visibilityand mix;• Developing analysis by category and channel in order to identify market opportunities and create actions and promotional activities aligned with the strategic goals of the brands.• Development of Distributor Channel (model, strategy, modus operandi, investment ruler and business conditions, actions, scorecard and team training), with a focus on increasing the numerical distribution of products and consequently the profitability of the business, representing an increase from 15% to 26% of total sales of the company in two years, and decentralizing the sales of the wholesale channel;• Creation of the pricing area and redefinition of Trade Policy, focusing on profitable business, bringing competitiveness for the products at the POS, and ensuring the correct relativity of price vs. its competitors;• Development of business plan by channel, category and key customer, ensuring the growth of the brands and the profitability of the business;• Creation and management of a shared structure with the company Bunge in Merchandising and Distributors areas;• Creation of Category Management Area and started working with some large retail chains in Brazil (Wal Mart / Coop), applying the research results of shopper understanding in the business plan and implementing the first project of ambience in the pasta aisle in the country. -
Trade Marketing ManagerDiageo Apr 2003 - Mar 2006• Responsible for the commercial plan of the indirect channel for brand Smirnoff (Wholesale, Distributor and chains of Convenience stores);• Developing promotional plan for the Smirnoff brand by region and customer; • Responsible for commercial management of the chains of convenience stores (Shell, Ipiranga, Esso and Ale);• Developing analysis by region in order to identify market opportunities and recommend actions aligned with the strategic goals of the brand.MAJOR RESPONSIBILITIES & ACHIEVEMENTS• Development and implementation of the commercial plan of Smirnoff Ice Distributors, ensuring a 25% growth in the sell out of the channel in the year 2005;• Development and implementation of the plan of activation for the Smirnoff brand in every retailer and launching of new variants of the brand;• Reorganization of the merchandising and the creation of a shared structure with LVMH and Red Bull, focusing on improving performance at the POS;• Development and implementation of the business plan for chains of convenience stores, focusing on strengthening the Smirnoff Ice brand with all the convenience chains in the country. -
Trade MarketingUnilever Hpc 2000 - 2003• Preparation and implementation of the AP "Annual Plan" of Powder Detergent and Soaps Categories with goals in growth, margins and profitability;• Developing analysis and diagnostics on the market (Nielsen, Latin Panel etc..) in order to identify opportunities and recommend actions aligned with the strategic goals of the brands;• Creation of promotional calendar and other investments for brands considering the various clusters of customers;• Creation and management of the commercial structure to attend the Farma Channel for the category of Personal Care.MAJOR RESPONSIBILITIES & ACHIEVEMENTS• Assembling and managing the trade structure of attending the Farma Channel at Unilever, bringing the importance of this channel in the category of Personal Care from 3% to 7% in 18 months;• Development and implementation of the plan of activation for the launching of the brand "Brilhante" and the relaunching of the Lux brand of soaps, with repositioning of prices and promotional activities and activation, which resulted in immediate recovery of market share; -
Sales ManagerUnilever Hpc 1998 - 2000• Creation and management of the commercial structure to attend the Farma Channel for the category of Personal Care.• Managing the accounts of Martins, Arcon and Peixoto wholesalers in Uberlândia.MAJOR RESPONSIBILITIES & ACHIEVEMENTS• Responsible for managing the Wholesale Martins, Arcom and Peixoto, improving profitability by more than 4 p.p., and ensuring growth of 7% vs. the business plan outlined for the year 2000;• Assembling and managing the trade structure of attending the Farma Channel at Unilever, bringing the importance of this channel in the category of Personal Care from 3% to 7% in 18 months;
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SalesUnilever 1995 - 1998• Managing the accounts of Wal-Mart in Brazil.MAJOR RESPONSIBILITIES & ACHIEVEMENTS• Improving sales results by 17% over 1997 vs. the previous year, with a focus on categories of greatest value.
André Campos Education Details
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Els - Language Center (Vancouver - Canada)English Language -
Mba - Business Administration -
Business Administration With Emphasis In Marketing -
Eteca - Camargo AranhaTechnician In Business Administration
Frequently Asked Questions about André Campos
What company does André Campos work for?
André Campos works for For You Fleet
What is André Campos's role at the current company?
André Campos's current role is Founder and CEO.
What schools did André Campos attend?
André Campos attended Els - Language Center (Vancouver - Canada), Fgv - Fundação Getulio Vargas, Universidade São Judas Tadeu, Eteca - Camargo Aranha.
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