André Campos Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Locadora de veículos com atuação no mercado de Assinatura para Pessoa Física e Terceirização de Frota Executiva Corporativa, com foco na satisfação do seu cliente através de um nível de serviço alto e exclusivo.

São Paulo Area, Brazil

São Paulo, São Paulo

• Developing action strategy of distribution channels and trade policy on sales region and product, focusing on improving profitability;
• Managing and ensuring the correct use of investiment per customer, channel and region with a focus on: cost-effectiveness, the presence of mix, ensuring a natural point in space at the store, tabloids and extra point.
• Developing, implementing and monitoring the business plan for each Distributor and main retailers (Key Account and Top Regional), with a focus on profitability, positivization, sell out, visibility and mix;
• Developing analysis by category and channel in order to identify market opportunities and create actions and promotional activities aligned with the strategic goals of the brands.
• Development of Distributor Channel (model, strategy, modus operandi, investment ruler and business conditions, actions, scorecard and team training), with a focus on increasing the numerical distribution of products.
• Development of business plan by channel, category and key customer, ensuring the growth of the brands and the profitability of the business;

• Developing action strategy of distribution channels and trade policy on sales region and product, focusing on improving profitability;
• Managing and ensuring the correct use of investiment per customer, channel and region with a focus on: cost-effectiveness, the presence of mix, ensuring a natural point in space at the store, tabloids and extra point.
• Developing, implementing and monitoring the business plan for each Distributor and main retailers (Key Account and Top Regional), with a focus on profitability, positivization, sell out, visibilityand mix;
• Developing analysis by category and channel in order to identify market opportunities and create actions and promotional activities aligned with the strategic goals of the brands.
• Development of Distributor Channel (model, strategy, modus operandi, investment ruler and business conditions, actions, scorecard and team training), with a focus on increasing the numerical distribution of products.
• Creation of the pricing area and redefinition of Trade Policy, focusing on profitable business, bringing competitiveness for the products at the POS, and ensuring the correct relativity of price vs. its competitors;

• Responsible for the commercial plan of the indirect channel for brand Smirnoff (Wholesale, Distributor and chains of Convenience stores);
• Developing promotional plan for the Smirnoff brand by region and customer;
• Responsible for commercial management of the chains of convenience stores (Shell, Ipiranga, Esso and Ale);
• Developing analysis by region in order to identify market opportunities and recommend actions aligned with the strategic goals of the brand.MAJOR RESPONSIBILITIES & ACHIEVEMENTS
• Development and implementation of the commercial plan of Smirnoff Ice Distributors, ensuring a 25% growth in the sell out of the channel in the year 2005;
• Development and implementation of the plan of activation for the Smirnoff brand in every retailer and launching of new variants of the brand;

• Preparation and implementation of the AP "Annual Plan" of Powder Detergent and Soaps Categories with goals in growth, margins and profitability;
• Developing analysis and diagnostics on the market (Nielsen, Latin Panel etc..) in order to identify opportunities and recommend actions aligned with the strategic goals of the brands;
• Creation of promotional calendar and other investments for brands considering the various clusters of customers;
• Creation and management of the commercial structure to attend the Farma Channel for the category of Personal Care.MAJOR RESPONSIBILITIES & ACHIEVEMENTS
• Assembling and managing the trade structure of attending the Farma Channel at Unilever, bringing the importance of this channel in the category of Personal Care from 3% to 7% in 18 months;
• Development and implementation of the plan of activation for the launching of the brand "Brilhante" and the relaunching of the Lux brand of soaps, with repositioning of prices and promotional activities and activation.

• Creation and management of the commercial structure to attend the Farma Channel for the category of Personal Care.
• Managing the accounts of Martins, Arcon and Peixoto wholesalers in Uberlândia.MAJOR RESPONSIBILITIES & ACHIEVEMENTS
• Responsible for managing the Wholesale Martins, Arcom and Peixoto, improving profitability by more than 4 p.p., and ensuring growth of 7% vs. the business plan outlined for the year 2000;
• Assembling and managing the trade structure of attending the Farma Channel at Unilever, bringing the importance of this channel in the category of Personal Care from 3% to 7% in 18 months;

• Managing the accounts of Wal-Mart in Brazil.MAJOR RESPONSIBILITIES & ACHIEVEMENTS
• Improving sales results by 17% over 1997 vs. the previous year, with a focus on categories of greatest value.

English Language

Mba - Business Administration

Business Administration With Emphasis In Marketing

Technician In Business Administration