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State Of São Paulo, Brazil

São Paulo, Brasil

Leader of the Consumer Healthcare business unit. Role has three pillars of responsibility: commercial, design and development of products and consultancy for CPG industries.Design and execution of commercial strategies to hunt and build customer loyalty using an analytical approach stimulating the correct use of data applied to the business context. This approach yielded double digit growth through the acquisition of both multinational and national clients.Product and solution development specialized in supporting trade, marketing / category and sales teams. “Getting the Strategy” creator: analytics framework using problem solving to identify strategic and tactic opportunities that increase ROI through optimizing trade and marketing investments and applying the correct price and portfolio strategy.Creation and presentation of consultive analysis to business leaders and decision makers such as directors and managers. Studies and analysis used to support new product launches, Go To Market strategy revisions, trade and sales investment allocation.Event organization.

São Paulo Area, Brazil

Creator of Boost PlanMethodology aiming to bring data driven analysis to the Trade investment allocation process. Combination of problem-solving methodologies to assess the internal and external situation and usage of predictive statistical models to unlock execution opportunities measuring each execution lever’s impacts in P&L and Market Share. Guaranteed actionability and relevance by partnering with functional areas and creating of a new governance mandala and periodic plan evaluation. Project shared as a best practice at the Latin America Senior Executive Committee.Business Planning Cycle connection and supportSupport business teams during Channel Plan and Client Business Plan process with recommendations based on analysis and tools bringing more intelligence to the current decision-making process. Responsible for all trade investment allocation between channels and brand. I created simulators to support Trade and Marketing teams to optimize investments bringing ROI to strategic decisions. Inventory SprintResponsible for rethinking the Days On Hand methodology aiming to bring more precision and agility to this critical KPI guaranteeing alignment with all stakeholders. I lead a 2-member squad that proposed the best method to project Sell Out based on the comparison of 72 different inventory scenarios (at client, state and product line level with outlier treatment) always comparing to the current DOH. New methodology was presented to Local Board and approved).

Develop and implement strategies and guidelines for J&J brands and channels looking through the three pillars of RM: Pricing, Assortment and Promotion.Main activities include:Redesign and periodic updates of region’s main Revenue Management reports gaining relevance by focusing on Trade investments and portfolio information. The report brought more visibility to Gross To Net investments and its effectiveness. I crossed internal and external data bringing for the first time a consolidated vision of portfolio’s revenue, profitability and market share per SKU.Designing and creating RM and sales execution tracking dashboards. Frames drawn together with business teams to answer Trade, Sales and RM business questions for all Latin America. Responsible for Latin America’s portfolio optimization process. Process designed to increase portfolio efficiency through revenue and profitability analysis and supply chain capacity. All recommendations had P&L impact measured.Special projects:Two-month participation in Colombia Revenue Growth Management Sprint. Cross function taskforce in which I was responsible for applying and disseminating RM concepts and methodologies, optimizing portfolio, increasing profitability through Trade investment efficiencies and establishing the correct price point and best Price Index to play versus competitors.

São Paulo Area, Brazil

Compass project development. Designing the user dashboards with Nielsen and Close-Up information and responsible for learning and updating econometric models. Calculation of all Latin America’s brands ROI per investment lever.Responsible for embedding the ROI calculated in Compass in LatAm’s Strategic Planning Cycle. Creation of investment simulator based on Compass’ econometric models to optimize brand investment mix and enhance long term investment strategies. Established and lead the new official market revision process for LatAm in which each hub’s official market share categories are revised. This process brings better visibility and assertiveness of our markets leading to better decision making.Responsible for reducing the Analytics team workload in 90+ hours/month through automation of manual steps in processes, eliminating obsolete reports and outsourcing of non-strategic manual processes.

São Paulo Area, Brazil

Responsible for pharma channel sell out and inventory analysis supporting Transfer Pharma, Sales, Trade and Marketing teams (IMS and Close Up).

São Paulo Area, Brazil

Participation in the development process of a Customer Relationship Management (CRM) software. The product, web based, is already functional.

São Paulo Area, Brazil

Control Business offers business process automation solutions for medium and large companies.Attributions: process assessment, redefinition and implementation, governance meetings and presentation to clients.Projects:- Deutsche Bank: implementation of all business contracts management processes- Hospital UGP: implementation of quality, inventory and pharmaceutical processes;- Hiter Valves (Tyco group): quality assurance processes

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

High School