Responsible for the global planning, strategy, and execution of marketing campaigns & initiatives for Accenture's Technology Consulting and Finance Consulting Services. I work across the enterprise to deliver strategic and integrated marketing initiatives that provide memorable and consistent client experiences across all client touchpoints at a global scale. I influence and lead the communications structure, SEO, web design & development, creative & collateral development, data & analytics, and tactical execution on social media, paid media, and other promotional platforms. With a strong focus on understanding the client journey, I work across our global teams to organize, plan and execute impactful marketing campaigns that meet our target audience in their journey with clear communication of our value, expertise, and differentiation.

Founder of the Media and Digital Strategy department, a division of NYU's central Marketing and Communications Office. Established as a hybrid division where we operated as an in-house agency; providing strategic leadership, research, analytics, planning/buying, optimization, and reporting on all marketing initiatives in the US and globally.

Implemented a holistic media buying/planning process that analyzed multiple data signals to help inform future communications plans and business decisions. Provided thought leadership and digital strategy in new and emerging media; increasing the divisions output across multiple university divisions. Developed the university's first social media crisis response framework in collaboration with Public Affairs and contributed to the centralization of the NYU brand social media initiatives.

The Vidal Partnership is a full-service integrated marketing communications agency that specializes in multicultural audiences.Responsible for the strategy and planning of an integrated multi-channel communications plan for national box-store retailer, a national financial banking institution, and sports-league. Active oversight of multi-million dollar budget.

Developed and executed digital direct-response marketing campaigns, managed affiliate marketingrelationships, and successfully increased revenue and conversions by introducing smart, efficient, relevant, and innovative media strategies that met client ROI and MER (Media Efficiency Ration).

Developed digital strategy, media recommendations, media briefs, POV’s, campaign reporting/analysis,and participated in new client pitches. Optimized and negotiated multi-platform media rates, customplacements, and positioning. Implemented the agencies accounting/invoicing software and integration with the parent company’s accounting software.