Performance forecasting for clients across a wide array of business verticals. Serving ads on platforms such as Google Ads, Microsoft Ads, DV360, Amazon, The Trade Desk, Stack Adapt, Facebook, LinkedIn, Spotify, and more. Overseeing ad creation, pacing, optimization, and analysis, predominantly for multi-million dollar campaigns. Taking data driven actions in order to best utilize and stretch the advertising budget.Deploying ads with proprietary parameters to create an immersive client experience. Negotiating private vendor deals on numerous platforms. Guiding strategic media plans for large enterprise corporations. Responsible for the hands-on creation and management of clients' online marketing efforts, with a focus on enhancing the return on ad spend. Serving as the point of contact for answering client questions, QA, landing page creation, placing conversions via GTM and Google Analytics, and creative messaging recommendations. Overseeing the hiring of new employees and their training.Lead Generation Campaigns Increased conversion frequency by 14%Helped our client bring in record setting store visitsEcommerce Campaigns Broke record for most sales in a monthAchieved a 15:1 ROAS

Created and managed digital campaigns across multiple platforms to meet customers’ specific goals. This includes paid search, email marketing, social ads, connected TV, and programmatic display, video, and audio.Assessed and analyzed campaigns daily. Evaluated, identified, and implemented necessary changes to underperforming campaigns to ensure campaign improvement. Effectively communicated campaign performance to Account Managers. Generated and provided detailed campaign performance reports for clients and the account team. Built, optimized, and A/B tested new landing pages on clients site. Researched trends in digital media and made recommendations to keep clients ahead of the competition. Pulled manual platform reports to provide recommendations and insights to leadership.

Managed paid search campaigns that fostered record setting growth. Helped paid search clients reach target market by utilizing keywords and audience segments. Worked within 2 Google Ads MCC's with a combined ad spend of over 140k a month. Preformed daily optimization, forecasting, pacing, and troubleshooting. Launched and managed YouTube and display campaigns. Implemented call tracking software to allow management to review calls from ads. Drafted Responsive and Expanded Copy and implemented extensions based on the needs of the client.SEM client count grew over 310%Reduced SEM CPA by 12% across Google MCCManaged 20 SEO clients across different content management softwares including Wordpress, Drupal, Joomla, Wix, Weebly, and Shopify. Performing regular maintenance and improvements. Identified and created custom goals within Google Analytics and GTM. Optimized for both on and off-page efforts, using white-hat techniques. Troubleshot poor ranking sites and implemented action plans and created deliverables. Improved position for target keywords and overall SERP by utilizing featured snippets, schema, custom Java script, and plugins. Automated daily site audits to find optimization opportunities.Provided detailed reporting that is easily understandable and concise.SEO client count grew over 358%Worked with Graphic designers to enhance landing pages and develop enticing display creatives. Pitched and ran A/B test based on customer journey data. Made recommendation on site content and blog posts. Trained new hires on digital marketing fundamentals. Answered client questions via Zoom, Email, and project management tools. Helped sales team and account executives produce materials to reach new lines of business.

Performed technical site audits and resolved SEO issues. Ran online job portal, optimized job listings, and created a database that pulled information from several sources into one location. Conducted keyword research and budget forecast for various campaigns. Managed CRM software and built engagement on over 45 social media pages. Managed center GMB and Yelp profiles ensuring all information was correct. Implemented citation services for 45+ localities. Pitched and spearheaded media buying team. Created and optimized paid media campaigns via Google Ads, Linkedin, and Facebook. Worked closely with individual branches to ensure the appropriate leads were making it into their sales funnel. Trained coworkers on posting online ads, and managing CMS pages.Increased conversion rate by over 32%Increased time on site by 27%Increased page depth by 47%

Drafted and pitched media plans to clients via Zoom. Implemented digital marketing tools and methodologies in order to deliver efficient and profitable advertisement campaigns across Google, Facebook and Bing. Presented key findings back to client while making recommendations on strategy. Preformed keyword audits in order to stay ahead of competitors. Built tailored landing pages using Hotjar data and Instapage with conversion funnels in mind. Helped construct 2 sites and provided ongoing SEO assistance. Tracked, recorded, and monitored calls using CallRail.Client verticals include:Car Detailing ShopsLaw FirmsSwim AcademyB2B Tech Sales

Worked with customers over the phone, online, and in-person to resolve software and hardware troubles with their computers or mobile devices. In this role, I wrote detailed tickets as well as knowledge-based articles. Collaborated with other IT teams to ensure all FERPA data is handled appropriately and ensure security software is operational. Responsible for the hiring and training employees in Bomgar, TeamDynamix, customer service, and computer hardware assembly. Pitched cost saving software to management that was later implemented.

Built a custom website using Dreamweaver, later migrating to Wordpress. Posted regular updates and blogs, while leading SEO and CRO strategies. Recommended driving traffic via Paid Search, Youtube, and Facebook posts. Resulting in a significant increase in site traffic and conversions. I would also assist in photographing and documenting commercial and residential properties. I was in charge of creating visual graphics, flyers, and email campaigns to aid in customer acquisition. Regularly spoke to potential investors and helped the owner with clerical work as needed.