Camron Allen Email & Phone Number

Lehi, Utah, Us

Lead innovation and brand management team for $25mm cleaning category with sales across 10 countries and 11 different eCommerce marketplaces (Amazon US + Intl, Walmart, Home Depot).• Expanded digitally native brand to Home Depot B&M• Grew revenue +20% and market share +5pts on Amazon US• Increased Ad sales +28%, CTR +13.8%, CVR +4bps, and AOV +6% • Launched new D2C website to drastically improve conversion funnel

Düsseldorf, North Rhine-Westphalia, De

Led innovation strategy for Single Dose Laundry Category ($100mm) across all of Retailer Brands including portfolio steering for club, mass, drug, dollar, & grocery channels• Delivered $26mm of incremental topline while improving margin +2.5pp by working closely with Sales, Marketing, Packaging, Purchasing, R&D, and Operations through robust stage gate process• Leveraged voice of customer insights to consolidate portfolio offerings and reduce number of SKU's by -40%

Düsseldorf, North Rhine-Westphalia, De

Launched US Retailer Brands eCommerce business unit for Amazon, Jet, and Boxed with full responsibility for all marketing and sales efforts from innovation strategy through customer sell-in and negotiations.• Led development, communication, and execution of eCommerce business and marketing plans• Owned customer relationship from buyer to GM/VP level• Closed first ever pure play eCommerce private label business for Henkel• Launched 40 new eCommerce products across 4 separate brands in 12 months and delivered 2x sales vs launch expectations• 2019 Success Seeker Award - awarded to only a handful of people in North America every year

Düsseldorf, North Rhine-Westphalia, De

Responsible for largest private label brand ($320MM) in portfolio that accounts for over half of all Retailer Brand sales. Develop new major product initiatives for Costco’s private label Kirkland Signature laundry care brand in both US and International markets. Execute all marketing plan programs including consumer promotions, PR initiatives, media, and interactive programs • Lead $4.8MM in cost savings projects that involved over 70 SKU’s and 7 different countries• $4.6MM incremental gross sales from increasing effectiveness of marketing plan• Improved monthly sales forecast by 25% through process leadership and critical business insights• Launched first ever e-commerce ready packaging project for Costco.

Düsseldorf, North Rhine-Westphalia, De

Engineer and Project Manager for $10MM annually in Capital Projects of automated packaging lines. Provided leadership in the design, development, modification, and implementation of automated packaging systems. Directed and supervised contractors during the installation and start-up phases of all packaging projects at Salt Lake Plant. Developed specification and installation documents for building and mechanical systems as well as packaging equipment and lines. • Designed and commissioned the best performing single-dose line in the entire company• Increased throughput by 15% of single dose machine• Increased OEE by 30% of worst running line through cross functional collaboration and execution• Reduced annual change orders by $60,000

Düsseldorf, North Rhine-Westphalia, De

Led, coached, and developed a team of 8 mechanics and 1 maintenance planner in a high volume manufacturing environment. • Increased work order completion rate by 212% by implementing lean manufacturing principles• Reduced overtime by 50% to only 3% total in 2012 by increasing team effectiveness and planning• Ranked #1 out of 8 maintenance shifts due to work order completion rates and turnaround time• Recipient of Sun Spot Award in February of 2011 for demonstrating exceptional leadership

Düsseldorf, North Rhine-Westphalia, De

Master Of Business Administration (M.B.A.)

Green Belt, Six Sigma

Bachelor Of Science (Bs), Mechanical Engineering