Providing product leadership and strategy for Enterprise Asset Management (EAM) solutions.Responsible for AssetWorks EAM Product strategy, voice, and vision. I work daily to grow EAM through delivery of our prioritized roadmap and aligning members of the EAM organization to our product goals for EAM and AssetWorks. My current responsibilities include:• Develop a clear product strategy and ROI based roadmap which delivers high-value solutions• Serve as an evangelist for the Product, the team and our culture, both internally and externally• Collaborate with cross-functional teams across all levels of the organization, both inside and outside of AssetWorks, including Engineering, Professional Services, Sales, Marketing, and IT organizations.• Define a product roadmap and collaborate with other product departments to deliver software releases against the roadmap. • Research and assess the market to identify opportunities for adding value within new and existing markets.• Conduct discovery sessions with customers to identify needs and challenges and synthesize their feedback into product ideation• Develop product requirements and generate product specifications with the engineering team, including writing epics, user stories, supporting technical designs for software consistency across the application• Create and maintain product plans and collaborate with Engineering to deliver those plans in a timely manner to meet client commitments and market expectations.• Develop and refine our value proposition and communicate across the organization• Lead product overview presentations and in-depth product demonstrations for both technical and non-technical client audiences• Assist Sales and Marketing with the acquisition of new business and supporting the growth into new markets

Product management, marketing, and E-commerce consulting/staffing for companies seeking short-term and fractional resources.

Led all product and development team members, contractors, and off-shore product and technology teams. Strategically prioritized annual objectives, align projects and team resources, define product roadmaps, product requirement documents and product improvements based on external and internal feedback. Focused on team member professional growth and development. Collaborated with multiple outsourced teams to implement enhancements, improve analytics, and achieve project milestones.Selected Contributions:Overhaul of UI/UX and refactoring of code base leading to over 150% increase in user engagement in 6 monthsArchitected and launched user creation automation effectively reducing the onboarding process for a user from over 3 hours to under 5 minutesImplemented Agile sprint methodologies to cut development and QA cycles by 40% while improving user acceptance for delivered product featuresConceptualized and implemented company-wide areas of focus leading to more purpose-driven, efficient priority alignment across all departmentsTripled project output by doubling team resources (people and tools). Developed internal processes/communication to reduce meetings while improving company-wide visibility to initiative and feature progressMapHabit, an award-winning mobile app platform, utilizes procedural memory to bolster independence, coordinate care and enhance quality of life for individuals impacted by dementia and intellectual & developmental disabilities. The technology and analytics driven approach to dementia education helped MapHabit received over $4M in NIH awarded grants.

Key stakeholder for all continuing education products. Responsible for new product launches, ongoing product road maps, market competition analysis, user experience improvement, marketing strategy and execution. Oversight of a geographically dispersed six-member, cross-functional team.Selected Contributions:Developed new CE subscription model products and strategy, concept to launch within 3 months, and exceeded 2020 sales targets by over 40%.Led cross-functional team in redesign of ecommerce user experience for the continuing education product lines in four months resulting in a 60% reduction in clicks-to-purchase and a 14% increase in sales in 2020.Strategically segmented emails to existing customers by purchase history, profession, and activities/interests, increasing site visitation by 37% and improved conversion rate from 1% to 4%.Launched 126 new CE course products in 2020 (25% more than projected) increasing total product portfolio by 30% with a 47% positive impact on revenue.

Responsible for directing PAML's Digital Marketing and E-Commerce strategies and initiatives. Oversee direction of web presence, social media properties, analytics / metrics, external and internal marketing campaigns, email marketing, and strategic partnerships for PAML corporate headquarters.• Created PAML digital marketing group to support all PAML ventures and product lines• Successfully launched digital presence for three PAML properties• PM to high profile at home testing product - Ideation, MVP, iterative enhancements• Tripled growth of at home testing brand while decreasing spending by 75%• Planned and deployed social media content, personas, and strategy for PAML properties• Developed analytics, KPIs, and content strategy for PAML.com and GoCinch.com responsive design websites• Designed and implemented process efficiency plans for PAML Marketing department• Improved corporate identity via internal communications and intranet systems update

Mission Statement: Specialized Needs Recreation (SNR) believes that every individual can live a joyful, active and fulfilling life provided the opportunity. We organize and champion these opportunities for individuals with special needs in our community.Specialized Needs Recreation offers various recreation programs for youth and adults who have challenges participating in other programs because of a learning disability, sensory impairment, mental, emotional or physical disabilities.Idaho Governor's Brightest Star Award Winner (Best Volunteer Organization)Specialized Needs Recreation Programs Include:SNR Camp All-StarsSNR Life ProgramSNR Adult ProgramSNR Costume Shop• Identified key donors and grants for the SNR organization• Created and implemented new branding, mission statement and identity• Strengthened partnerships with local municipalities, agencies, organizations and civic leaders• Generated significant new growth in participation and financial donations• Established financial tracking of private and corporate donations• Responsible for Committees, Departments, Non-Profit donation growth• Facilitate General Board Meetings, Executive Board Meetings, and Committee Meetings as necessary• Provide guidance and fiscal responsibility to ensure organization's success and growth

Recruited to lead a seven-member product and marketing team and launch multimedia campaigns on a $150k annual budget to drive customer acquisition and engagement for a B2B+C mobile app business. Responsible for all marketing / digital marketing and communication strategy. Collaborated with all departments to create and distribute collateral in all forms: print, digital, text, video, multimedia, web and mobile.• Created schedule and engagement tactics for social media and search engine advertising.• Designed and implemented social growth plans for all social media outlets.• Researched and implemented app store optimization strategies to improve app downloads.• Developed marketing collateral, themes and messages for internal and external campaigns.• Initiated digital campaigns for iShoutOut and partner businesses.• Oversaw the entire press release process from creation to successful national distribution.• Worked both independently and collaboratively with design, development, and sales teams.

Managed the daily operations of a new retail store with 12 employees and held responsibility for generating $750k in annual sales. Produced all digital assets, print marketing collateral, and email templates.Selected Contributions:Led the team to aggressively pursue its sales targets and grow annual revenue to over 1M.Cultivated strategic alliances with the Rockwood Clinic and local physical therapists and podiatrists that produced 55% of all annual revenue from partnerships.Mentored high-potential employees, enabling the promotions of 3 team members into more senior-level and/or leadership roles.

Created and built a reclaimed golf ball business from concept to over 2 Million in annual revenue. Secured private investors for expansion.Selected Contributions:Established new sales channels including driving range pro shops, refinished golf ball sellers, eBay, and Google Shopping that grew aggregate revenues by 50% YoY to $2M+.Spearheaded candidate assessment and selection to ensure the ongoing acquisition of top talent, as well as new hire training to elevate individual and team goal attainment.

• Directed growth of corporate and small business server hosting products• Created and implemented strategic online marketing plan• Identified target market and secondary marketing channels• Negotiated product and sales contracts with suppliers• Delegated projects and sales assignment effectively to team

E-commerce products, Unix and Windows solutions, virtual private servers, marketing strategy, product updates / enhancements.