Lead strategic planning and marketing initiatives as a core member of the executive leadership team, driving the development and execution of a dynamic 3-year rolling strategic plan. Align marketing efforts with business objectives, resulting in sustained growth and success.Head a cross-functional team responsible for comprehensive marketing strategy and execution. Direct hiring, onboarding, and professional development efforts to develop a cohesive team dynamic and ensure effective project completion.Oversee content production with a focus on maintaining high brand standards across web and print design, videography, photography, UX/UI, and copy, ensuring consistent and impactful brand representation.Develop and execute multi-channel marketing plans spanning website, emails, social media, podcast, events, and print. Set clear objectives and leverage analytics to drive data-informed decision-making.Manage content production studio dedicated to innovative trauma-education and recruiting content, pushing boundaries of engagement and information delivery.Set organizational storytelling framework, directing compelling written and video content that resonates with stakeholders and draws them to mission engagement.

Managed the marketing and creative services division that provides website, social media, digital advertising, email, print, copywriting, photo and video services to affiliate healthcare companiesExecuted a “Brand & Culture Revitalization Project” that rolled out a corporate marketing strategy, full re-brand, new company website (healthrehabsolutions.com), brand book, and a company values program with new non-traditional employee benefitsDeveloped marketing training programs that are implemented by 14 affiliates companies to attract new patients via websites, social media, digital advertising, email, print promotions, events, direct mail, partnerships and media outreach. Oversaw all brand and affiliate marketing components including CMS, CRM and Google Analytics as well as onboard and coordinate all agency, vendor and contractor relationships.

Developed and executed the go-to-market strategy for Scentsy’s partnerships with Disney, Pixar, Marvel and Star Wars including all global launch elements across 14 countries, 15 franchises and 110K Independent Scentsy Consultants.Pitched all go-to-market components and concepts to Disney and was responsible for cross-divisional integration spanning Marketing Communications, Marketing Technology, IT, Events, Sales Training & Tools, Creative, Compliance and Customer Support teams.Manage ongoing product launches in The Disney Collection and work closely with Disney and each subsidiary franchise team to ensure all marketing elements across Mickey Mouse & Friends, Winnie the Pooh & Friends, Disney Princess & Finding Nemo are compliant with Scentsy’s dual-brand partnership and on-brand for each franchise.

Developed the integrated marketing campaign for the launch of Scentsy’s new personal care line Scentsy Body, ultimately designed to replace the previously underperforming line Skin & Groom. High-level campaign elements included digital marketing, event activation, a sampling program and Consultant training elements, which produced 15M Reach, 2.3M Web Views, 97K Email Leads, and $5.8M Revenue (291% increase over Skin & Groom).Managed the integrated marketing campaigns & ROI evaluations for Scentsy’s Consultant Recruiting & Host programs, and Scentsy’s cause partnership with Habitat for Humanity.Facilitated budget development and tactical plans that outlined resource requests and creative needs for marketing elements including social media, digital advertising, print, blog, email and web. Collaborated closely with various creative teams to develop concepts and acted as the key stakeholder for all deliverables including video, photo, web & print design, UX/UI and copy.

Implemented corporate communications/public relations framework including corporate social responsibility, media and influencer relations, executive communications and crisis management.Developed and managed brand strategy and visual direction for Facebook, Instagram, Pinterest and Snapchat (1.2M+ followers across all platforms).Worked with integrated marketing team to develop holistic campaigns using public relations, social media, digital advertising, blog and email strategies.Partnered with creative team to develop photo, video and design concepts. Led communication strategy and execution for ‘Indigo by Scentsy’ campaign that reached 4M people and generated 88K email leads. Developed ‘Love Heals’ campaign for Shriners Hospitals for Children that raised $500K. Managed social media exposition at Scentsy Family Reunion, which included leading team of 30, presenting to 2K total event attendees, and developing training materials used by 120K people.

Built and implemented integrated communication strategies and campaigns that supported client goals and initiativesManaged public relations and reputation management efforts designed to create and maintain favorable perception for clients with their various publicsHandled all social media strategy and day-to-day managementAligned content strategy tactics with integrated marketing plans created with the purpose of expanding digital footprintsAssisted web development team on website navigation and structureProvided digital advertising strategies and created campaigns with the purpose of growing clients’ revenue and customer baseHandled all day-to-day digital media buying, overseeing technical and creativeManaged over 20 social media advertising accountsTracked, monitored and analyzed campaign performanceWrote proposals, estimates and planning documentsKey ClientsPapa John's Pizza, Jon Hart Design, Koontz McCombs, Hasslocher Enterprises (Jim’s Restaurants, Magic Time Machine and La Fonda Alamo Heights), Jefferson Bank, Texas Economic Development Corporation, Hill Country Hospitality and PRMA.

Wrote and developed media kits (news releases, media advisories, fact sheets, profile pieces and PSAs) and magazine articles distributed to media on behalf of retainer clients and for key events.Assisted with on-site media relations at press conferences, events, and live and taped TV segments.Designed, wrote and distributed marketing materials, and maintained website content on behalf of The CE Group, Inc.Assisted with on-site event management for Rock 'n' Roll Marathon, Tamales at Pearl and SíclovíaKey clientsBohanan’s Prime Steaks & Seafood, Palmilla Beach Resort & Golf Club and Eilan Hotel Resort & Spa, Eva’s Heroes Celebrity Casino Night, SanAntonio Cocktail Conference, Dickens on Main and Big League Weekend