Cheryl Sweeney Email & Phone Number

Boston, Ma, Us

Vantaa, Fi

Leading a team of regional marketing managers in the development and execution of marketing and communications strategies to support growth objectives and customer experience for Vaisala’s Industrial Measurement’s business through direct and channel sales and services.

Cork, Ireland, Ie

Led a global team in translating the Access Control and Video Surveillance business unit’s goals and strategies into actionable and integrated marketing campaigns within defined deadlines and budgets. Collaborated across regional and cross-functional teams including, Product Management, Direct and Channel Sales, Engineering and Supply Chain. Ensured a strong alignment with corporate communication goals and branding strategies. Drove an organizational shift to lead with technology and customer intimacy in order to align the business with customer needs through a defined focus in the marketing strategy. Developed messaging and marketing programs to support growth platforms and technology initiatives; Cloud, Cybersecurity, Unification and AI/Automation.

Cork, Ireland, Ie

Responsible for the marketing communication strategy and execution of new product introductions (NPI) and brand management activities for the Video Surveillance business in North America. Hired and mentored team in developing launch/release plans for new and sustaining products, associated messaging and coordination with regional marketing teams to launch and support 25+ global launches per year.

New York, Ny, Us

Created and executed integrated marketing plans and a variety of approaches to manage digital advertising, content strategies, email campaigns and social media marketing for Security & Detection Systems business. Drove use of modern marketing techniques to create an online footprint and increased use of paid media platforms by 30% to boost awareness of SDS capabilities and digital presence.

Boston, Ma, Us

Managed internal and external resources in the design and production of marketing collateral and advertising campaigns. Served as brand ambassador to assure all collateral, products, signage and internal and external uses of the company's brand adhered to corporate guidelines. Directed the efforts of translators, proofreaders, internal agents, designers and printers to localize marketing literature into several foreign languages. Supported the division's participation in GE's global corporate-wide "Imagination Breakthrough" campaign.