Growth and performance marketing leader with experience building and guiding high-performing teams across affiliates, paid and organic search, paid social, and display channels. Focused on driving meaningful improvements in CAC, LTV, and conversion rates, I’ve helped develop and optimize digital strategies for companies like Novo, Greenlight, and Kabbage, supporting sustainable growth while balancing acquisition goals with cost efficiency.I’m passionate about data-driven marketing, leveraging predictive LTV models, attribution, and building test-and-learn approaches to improve cross-channel performance. Working closely with product, data, and analytics teams, I strive to implement scalable marketing solutions and actionable insights. With a background in forecasting, budgeting, and managing 8-figure marketing budgets, I focus on resource allocation that maximizes ROI and supports growth across customer segments.