As Marketing Manager, led brand messaging and customer engagement initiatives. Demonstrated expertise in crafting specialized brand messages tailored from deep medical knowledge to resonate with both doctors and patients, enhancing the perceived value of services from essential treatments to cosmetic procedures. Responsible for acquiring and retaining customers, analyzing and experimenting with customer care activities, and measuring customer conversion rates, with a focus on internal audience understanding of messaging, promotional strategies, and targeted customer groups.

Managed marketing efforts to attract and retain customers for the Korean e-commerce platform in Vietnam. Collaborated with the Technical team to develop a style-matching application aimed at customer retention. Leveraged platform discount codes or unique gifts set to sponsor potential sellers' sales programs and launched exclusive product offerings to attract customers. Though faced challenges in fully executing marketing roles due to evolving business models resulting in the company pivoting its direction.

Responsible for repositioning the brand through various marketing initiatives targeting young, modern, and independent women, shifting perceptions from a Vietnamese shoe brand to a fashion-forward footwear and accessories brand. Implemented cost-effective advertising strategies and personalized marketing tactics through Integrated Marketing Communications (IMC), segmentation, and promotional campaigns to optimize advertising expenditure and customer engagement during sales promotions and opening campaigns

Working with agency and medium direct client, help their business scale up and reach target audience through wise strategy solution or tactic to touch market insight.Manage and optimize Google AdWords campaign for over 1,000 agency and medium companies in Viet Nam.Especially retail, e-commerceand fashion industry.Be ability to analyse and evaluate information through Google Analytics, tracking results and take in charge the full advantage of business to choose the wise method.

Strategic discussions & project management each of month campaigns.Make suitable marketing plan reach the brand positioning and acheive sale target quater and yearly. National store management and execution a campaign to per store (56 stores nationwide)Submit to BOD get approve.Develop & coordinate the deployment of marketing initiatives, promotion campaign or new arrival according to Marketing Calendar, all the way to communicating it to ASM, store manager. Coordinate the development of work by advertising & promotional agenciesRecommend & coordinate the execution of market researchEstablished the Juno Black Friday sale event have 2 years wins in succession. In 2016, Juno had 5,500 access person at the same time on the website, 1,000,000 traffic website during campaign (2 days). The revenue increased 10 times with CIR 4%.www.juno.vn to more information