Can Bayram Email & Phone Number

Berlin, De

Berlin, Germany

Berlin, Germany

- Leading the partnerships across Outdoor categories (Furniture, Recreation, Structures & Spa, Fireplaces & Grills) for inventory and replenishment strategy- Leading end-to-end supply chain, logistics and operations strategy for selling partners/suppliers for Recreation category in UK & EU- Owner of the management of inventory planning and availabilty strategy (Availability, Forecasting, Ordering, Inbounding, Inventory Health), dropshipping setup (Delivery speed for the customer), product performance, and supply chain costs- Leading the short/long-term forecasting and planning for the largest categories in the EU- Built a forecast model to create the full season demand forecast for +70 Outdoor category Suppliers in the EU- Leveraged data to recognize trends and model replenishment strategy for Suppliers across multiple categories

Istanbul, Turkey

- Owned the end-to-end P&L and e-commerce funnel: Managing key external vendor negotiations and strategic internal interfaces, owning all buying (procurement & supply chain) and category management scope, pricing and deal strategy.- Led unit & revenue & profitability growth journey, via maximizing Selection growth and Availability pillars, building momentum in Traffic (working with External Marketing/PR for Google/Facebook Ads, Social Media, and Associates), improving Conversion and UX/CX (Leading the team in Pricing & Deals Strategies & On-Site Merchandising), and working with Product Teams to introduce new features for customers- Identified opportunities based on deep data analysis and improved sales and margin: Increased revenue by 80% YoY for the brands managed, achieved 15% YoY higher growth compared to retail brands.- Drove supply-chain operational excellence by reducing costs, defects, lead times, and by managing stock: Led the new pilot project for liquidating unsellable stock; increasing liquidation revenue by 40%, now expanding the process to other brands in retail.- Initiated and led 2 complex projects as well, from growing selection to increasing vendor/customer experience involving multiple stakeholders from different teams.- Managed end-to-end business and strategic plans to grow revenue and margins , from increasing the selection with the right products, new launches and rollouts, to deal and promotion activities setting the medium and long term strategy for the business.- Increased revenue 22% MoM, while maintaining 80bps higher gross margin via Category Events. Managed 5 brand specialists, and collaborated with 3 marketing and PM associates.

- Managed the pricing strategy, forecasting and initiated new projects to grow revenue and margins.- Created 2 different offerings for special segmented pricing, being applied to different markets afterwards as well- Working with data sets to deduce actionable, insightful information to recognize unfilled demand and detailed analysis on cost/profit,- Analyze and track the current pricing and conduct and coordinate market research to ensure competitiveness- Tracking and analyzing profitability by relevant segments and product groups to identify opportunities to improve revenue growth- Managing up to €90 million in yearly revenue- Evaluated KPIs and competitive environment to improve load factor, yield and meet budget goals through pricing and capacity measures

San Francisco Bay Area

- Identified opportunities and led the expansion of portfolio with market reports and trends, and heavily utilizing our own analytics data, creating focused marketing campaigns to direct the geographical expansion. Improved search engine rankings for the product pages; identifying and implementing SEO focused requirements; identifying and correcting sitemaps and flaws that affect speed and ranking- Leading categorization with long-tail keyword research and backlink analysis to find new opportunities- Tracking and evaluating marketing channels (email, SEO, social, affiliates, etc.) and taking necessary actions to optimize overall marketing effectiveness in line with budgeted marketing spend- Monitoring web analytics tools&dashboards to manage campaigns, constantly A/B testing to adjust and pivot marketing campaigns- Communicating weekly updates, progress reports, and results.

Economics

3.70/4, International Business