PACC brings art and design together by connecting global artists and designers with enthusiasts. Specializing in the trade of textiles, objet d’art, accessories, jewelry, organic olive oil, and honey, the company serves both B2B and B2C markets. PACC meets the prestigious gifting and premium promotional needs of institutions, provides branding consultancy for SMEs, and offers income-generating solutions for non-profits. Committed to social impact, PACC donates a portion of profits to global NGOs and supports disadvantaged groups and artisans. It also offers consultancy in international market expansion, product design, and hotel/yacht decoration.

Built the entire business structure from the ground up, assembling a high-performing team and driving rapid growth. Successfully positioned the brand in luxury markets, achieving sales in top-tier destinations such as St. Barth, St. Tropez, Dubai, Monaco, and Miami within a short timeframe.

Managed end-to-end operations for store and e-commerce platforms, including creating artist collaborations, developing marketing content, overseeing inventory, staff training, visual merchandising, and corporate sales. Led special brand projects and built partnerships with companies like Turkish Airlines and Vakko, while ensuring budget control, market analysis, and business growth.

Armaggan was a luxury retail and culture organization with it’s 7 storey building consisting of various departments such as the culinary arts center (YESAM), art & design gallery and Nar restaurant, also including Armaggan Bosphorus Suites in Ortaköy, operating under the roof of the Turkish Cultural Foundation (TCF) based in Boston, MA, and it’s sister organization, Turkish Coalition of America (TCA) based in DC. Delivered VIP service to high-profile clients, including royalty, politicians, and celebrities from the US, UK, and GCC, while managing store operations, sales, and staff training. Led gallery sales, presented collections to luxury department stores like Bergdorf Goodman and Saks Fifth Avenue, and also famous fashion magazines to ensure growth in the US market, and conducted presentations for key visitors. Oversaw visual merchandising, budget control, sales analysis, customer service, and inventory management.

Built connections and selected appropriate actors for commercials based on briefs. Led the shooting process, planned events with the team, and provided leadership during event execution.

Evaluated contestant resources, selected and organized candidates, and led the team during shootings.

Produced and presented various live TV shows, and performed stage shows at events for Digiturk in venues such as fairs and 5-star hotels.

Modeled with Nese Erberk Model Agency since age 7, later transitioning into acting in commercials, modeling, and TV presenting. Acted in 8 TV commercials and participated in the reality show “Supermodels (Big Brother Turkey)” on SHOW TV in summer 2004.