*Provided strategic marketing, e-commerce and business development consulting services to diverse clients including tech startups, fashion brands and consumer goods companies.*Consulted start up clients on their go to market strategy to help scale up and increase their revenues via conducting competitive analysis, consumer behaviour researches and lead generation services. *Exceeded sales, revenue and traffic growth targets over 50% in major online market places.*Led tailored digital… Show more *Provided strategic marketing, e-commerce and business development consulting services to diverse clients including tech startups, fashion brands and consumer goods companies.*Consulted start up clients on their go to market strategy to help scale up and increase their revenues via conducting competitive analysis, consumer behaviour researches and lead generation services. *Exceeded sales, revenue and traffic growth targets over 50% in major online market places.*Led tailored digital marketing activities generating significant online presence and obtained the best seller and Amazon's choice badges in respective categories.*Awarded with Star Seller badge for outstanding track record of providing great customer experience consistently by effectively managing pay per click advertising campaigns, promotion tools and fulfilment strategies using hands-on experience. Show less

Provided consultancy to start-up clients creating targeted route to market strategies to drive customer engagement

Managed Nescafé and Nesquik Ready to drink beverages brands, leading all aspects of marketing, including developing and executing offline and online campaigns, managing marketing budgets and ensuring sustainable/profitable growth of Ready To Drink Beverages in a highly competitive FMCG environment.*Created the fastest growing beverages category in FMCG.*Managed a team of senior brand managers and collaborated with key stakeholders to ensure successful execution of marketing campaigns… Show more Managed Nescafé and Nesquik Ready to drink beverages brands, leading all aspects of marketing, including developing and executing offline and online campaigns, managing marketing budgets and ensuring sustainable/profitable growth of Ready To Drink Beverages in a highly competitive FMCG environment.*Created the fastest growing beverages category in FMCG.*Managed a team of senior brand managers and collaborated with key stakeholders to ensure successful execution of marketing campaigns. Developed and implemented tailor-made channel strategies resulting in channel specific best practices.*Collaborated with cross-functional teams to develop and execute effective marketing campaigns, new product launches and profitability improvement initiatives which led to sustainable growth of Nestlé Ready to Drink Beverages. Show less

Developed and executed trade marketing strategies to drive brand awareness and increase sales via market research and analysis*Collaborated with sales teams to develop and implement promotional programs and incentives*Created best practices in category and channel development management

Developed and implemented Infant Nutrition category development KPI's ensuring the sustainable growth of core sales channels

Managed Nestlé's biggest distributor and distributor sales force specialising on convenience & supermarket channels development