Canan Pehlivanoglu Öke Email & Phone Number

Istanbul, Turkey

Türkiye

An integrated brand and communication strategist: Integrated into the CMO team, integrated into research agencies, integrated into advertising agencies. Fully dedicated to one brand per sector, I aim to own a brand from A to Z and work as their Effiliate: Partner in efficiency. + İşbank My Bank Strategy + Here is My Maximum Communication Strategy+ This is my job, this is my bank - İsbank's SME Platform+ The world is ours, the future is ours - İsbank's Sustainability Platform+ Leading İsbank's Awards Committee + Strategic leader++ Arçelik in collaboration with Havas Istanbul (2020-present)++ Trendyol in collaboration with Havas Istanbul (2020-2024)++ Tat Gıda with Havas İstanbul (2021-2024)++ Popeyes in collaboration with Havas Istanbul (2021-2023)++ Opet in collaboration with Havas Istanbul (2022-2023)++ Hasata in collaboration with Havas Istanbul (2024)++ Eti, Eti Tutku, Eti Karam, Eti Karam Gurme, Eti Nero, Eti Balık Kraker, Eti Mutlu Kutu in collaboration with Güzel Sanatlar (2023-2024)++ Ülker Metro, Ülker Probis, Ülker İkram, Ülker Lovenut, Ülker Stars Cookie, Ülker Çokoprens with Güzel Sanatlar (2024)+ Consultant Strategist++ Turkcell in collaboration with Future Bright Group (2021-2022)++ Pharmaton in collaboration with Future Bright Group (2022)++ eVital (2022)+ Brand and communication strategist ++ Kiğılı (2023-2024)++ Obsesso (2024)++ Fawori, Filli Boya, Nippon Paint, Dalmaçyalı (2022-2024)++ Jumbo (2023-2024)++ VitrA & Artema (2020-2023)++ Istanbul Modern (2021-2023)++ eVital (2022-2023)++ Apimaye (2023-2024)++ KazandıRio (2022-2024)++ Cheeotos (2022)+Jury Member ++ Kristal Elma 2020++ Martech 2021++ Felis 2022++ Effie Türkiye 2022++ MMA Smarties 2022++ Felis Curious 2023++ MMA Smarties 2024

Türkiye

Istanbul, Turkey

+ Responsible of Brand Strategies, Omni-channel Communication, Content Excellence, Product Communication and Marketing Analytics(Managing Content Excellence, Product Communication, Digital Marketing and Marketing Analytics teams (02.2018-01.2020))+ Repositioning VitrA Bathrooms globally and Artema locally + Defining the glocalisation strategy for Villleroy & Boch Tiles+ Managing the communication budget+ Preparing brand campaigns for different target groups: End consumers, architects, plumbers and contractors.+ Juror: AME Awards New York Festival 2019 and 2020+ Juror: Effie Turkey 2019+ Juror: Baykuş Awards 2020 - Turkish Researchers' Association

Istanbul, Turkey

Medina Turgul DDB, Tribal DDB & Grafis+ Is Bank Micro Segmentation - Capillary Strategy (2017); + Koctas Solutions Campaign *Cristal Apple 2017 (2017); + KFC: Creative Strategy of Finger Lickin Good Campaign - FINGERS (2017);+ Algida Boom Boom: Creative Strategy of The Masculine Ice Cream Bar (2017);+ Member of the Advertising Self-Regulatory Board (RÖK) +Juror: AME Awards New York Festival 2018+ Nominated as a DDB talent and invited to Management Development Program / EMEA / Amsterdam / April 2017

Istanbul, Turkey

+ KFC: Localisation of Always Original in Turkey - Ethnography & Main Platforms/Sub-platforms Repositioning (2015-2016); + Dimes Main / Sub-platforms Repositioning and Relaunch "Hayata Başka Bak - Have a different perspective on life" *Bronze Effie Turkey 2017 (2016); + Vodafone Residential Communication *Bronze Effie Turkey 2017 (2016);+ Algida Nogger Season Extension Communication "Kim demiş?! - Who said this?!" *Silver Effie Turkey 2017 (2016);+ Carte D'Or: Creative Strategy of the Integrated Local Communication Platform "Seninle Daha Tatlı - Sweeter with you"(2016);+ Ülker Hanımeller: Creative Strategy of the Integrated Communication Platform "Ben de Anne Kuzusuyum - I'm the baby-in-arms too!" (2016-2017);+ Atasun Optik Sun Glasses - Repositioning and Communication (2016-2017); + Member of Effie Turkey Jury (2016)+ Silver Effie Award: Algida Nogger (2017)+ Bronz Effie Award: Dimes (2017), Vodafone Residential (2017)

Istanbul, Türkiye

+ SOK Communication Strategy according to Future Bright & Behaviour Institute Brand Positioning / 52 Weeks Strategy (2017);

Istanbul, Türkiye

Istanbul

Achievements in a nutshell:+ Yapı Kredi - The Unlimited Family (2014-15); + The Relaunch of Pegasus - Just Go (2014); + Pegasus - New Year Gift (2014); + Pegasus - The Big Surprise PR Campaign (2014-15); + Pegasus - One travel is not enough (2015); + sahibinden.com - it doesn’t exist probably (2014); + Traffic Detectives Project (2014); Successful pitches as sahibinden.com, Vaseline Social Media, Turkcell Platinum Social Media; + Gold Effie Award: the relaunch of Eti Wanted (2015); + Silver Effie Award: sahibinden.com it doesn’t exist probably (2015);+ Bronz Effie Award: Profilo (2014); Canga (2014); Pegasus - New Year Gift (2015)

Istanbul, Turkey

Since January 2012, the direct strategic responsible working for+ Opet;+ Yapı Kredi Credit Card Brands (Worldcard, Adios, Play, Crystal Club, Taksitçi - since October 2012)+ Profilo;+ Eti (Eti Benim'o, Eti Cin, Eti Puf, Eti Canga, Eti Kombo);+ Mey (Binboa, Istanblue, Bazooka, Nazen, Altınbaş Rakı, Kulüp Rakı, İzmir Rakı); + Doğuş Media (Star, Ntv, Ntv Spor, Cnbc-e, Virgin Radio, Radyo Eksen, GQ); + Boyner, Çarşı; + Yudum, Sırma; + Moova (untill January 2013);+ Amnesty International, IKSV and Buğday Derneği;Worked for brands as + Akbank Credit Card Brands (Axess, Wings, Fish - untill January 2012); + hepsiburada.com (untill january 2012); + morhipo.com (untill January 2012); + Hürriyet (untill October 2011); + Sinpaş (untill November 2011, Ottomare, İşModern, Liva) + Sony Ericsson (Xperia: Challenge Life, Challenge Xperia - untill January 2012);Head of !lham! Projects (Rafineri inspiration tools)+ !lham! - The daily+ Fanzineri (http://www.rafineri.net/fanzineri)+ Trend reports+ #kesifci @Instagram+ Creator and moderator of creative workshop models as Fikri(töz), Fikri(co), Kon(septik)Achievements in a nutshell:+ The relaunch of Istanblue - It's the city;+ A new platform idea for Istanblue - Shot the City;+ The rejuvenescence campaign of Kulüp Rakı - The ageless attitude brand;+ The launch of Nazen / the new liqueur brand - Today's liqueur;+ The relaunch of Opet - 'Travel to the Perfect' (The Grandpa Campaign (2011), Opedo (2012));+ The launch of Moova, the new premium dairy brand and "The Innocent Milk" campaign; + The launch of Eti Canga - For young people who love it messy;+ Profilo Mothers' Day Viral: Kido I Liked You (Yavrum seni like ettim);+ The relaunch of Star Tv - Turkey has one Star;+ Successful pitches as Moova and Yapı Kredi;+ Gold Effie Award - Turkey with the relaunch of Istanblue (2013);

Istanbul, Turkey

Worked for big brands as + Coca-Cola (Coca-Cola Red, Coca-Cola Zero);+ Nestlé (Nesquik, CPW);+ L’Oréal-Paris;+ Tetrapak;+ MasterCard;+ Becks;+ Solo (IpekKagit-Georgia Pacific);+ Ulker (Alpella);+ Gnctrkcll (Turkcell) (untill 2009);+ Algida (Unilever) (untill 2008);+ VakifBank (untill 2009);Responsible for "Pulse" - a McCann tool that keeps consumers, brands and the world connected with one another;Acquisition of transversal skills as an analysis of local and global trends, innovation development, focus-group moderation and workshop animation;Achievements in a nutshell:+ Adaptation of the ‘Open Happiness’ campaign to the Turkish market;+ Creation of a new umbrella concept for 2010 in the frame of the global campaign;+ Development of the strategy for the “Ramadan Charters 2009-2010” and the “Coke&Meal Charter 2009” (Victory of McCann Erickson Istanbul for the Ramadan Charter 2009 and 2010);+ Launch of Coca-Cola Zero (Effie Award 2009-Turkey)+ Nominated for “EMEA Academy 2009” (London);

Masters, Master Research Marketing

Thesis on consumer resistence to the carbonated soft drinks market (Turkey); French Government Scholarship of Excellence;

Bachelor And Masters, Communication

Specialities: Public Relation and Advertising; Thesis on social advertising and social responsibility campaigns;

Mathematics And Science