Founded, built and grew a market research sole proprietorship to implement quantitative and qualitative research, supporting business decisions and planning, marketing, and communications strategies for a variety of clients in sectors including retailers, CPG manufacturers, medical device manufacturers, healthcare, higher education, arts & tourism, government, and non-profits.Performed dozens of audience development studies to attract and support corporate sponsorship for major sporting and specials events, including Grand Prix events, Albuquerque International Balloon Fiesta, and large marathons. Custom design research captured the consumer experience, as well as analyzed consumer purchase intentions, shopper brand preferences, and buying and spending habits developing precise marketing and sponsorship strategies.• Sell, design, and manage and execute custom market research consulting projects and service contracts.• Apply research techniques, including customer value analysis, conjoint for product development and pricing, MaxDiff, trending and tracking, and secondary data sources. • Utilize consumer paneling and surveying software, data analysis and visualization software (Qualtrics, SPSS, MarketSight, Suzy, Decipher, Recollective).• Develop key market relationships though cold calls, email, and partnerships. Increased efficiency in revenue by maintaining a repeat national client base for 12+ years.

Build and strengthen brands, manufacturers, and retailers’ strategies with consumer insights from quantified research designed to understand shoppers - their lifestyles and life stages, values, and where, how and why they choose to spend their time and money. Analyze shopper sentiments by category across channels and retailers (both physical and digital) and by segmented dimensions.

In charge of communicating and selling new marketing and business strategy projects for a small nationally recognized market research consulting firm with under 10 employees. • Maneuvered a complex proposal process for Governments, Universities, Pharmaceutical and Medical Device Manufacturers and Healthcare Systems.• Sought collaborative partnerships, built proposal teams and cultivated relationships with architect and engineering firms, healthcare leaders, senior consultants and renowned experts. • Provided key information in support of the marketing and sales plan, such as collecting and analyzing data on prospective customers and firm’s competitors. • Managed the entire sales process: contacting and presenting to prospective customers, crafting compelling sales message, creating and writing proposals, pricing, on-going communication, closing the deal, as well as managing client accounts, and finding opportunities for new and repeat business.• Managed up to 5 project staff. Maintained relationships with 3 of the top 5 billing clients.

Executed custom market research and planning assignments across 5 industry sectors. Utilized techniques such as customer value analysis, branding research, market segmentation, conjoint and pricing studies, to conduct studies revealing customer and/or employee satisfaction.• Created easy to comprehend reports using a broad skill-set including: survey questionnaire and discussion guide design, data collection, focus group moderating, statistical analysis, secondary data analysis. • Oversaw all research project milestones to completion. • Authored 25+ prioritized action reports, managing 3 projects at any given time, and presented the recommendations to clients.