Candace Gregory Email & Phone Number

New Rochelle, NY, US

• Created omnichannel digital merchandising strategy; email, the websites, paid search, organic search, and social- transforming to a digital-first mindset from catalog-first approach
• Optimized product assortments for the websites (PLP and PDP), leading to an improved user experience for 4,000 active products in each of the 7 brands, which is creating less friction on the websites, 4% higher.
• Switched website platforms for all 7 brands and rebuilt site navigation by evaluating analytics, search terms, and user journey leading to less friction and higher conversation rates on newly created gifting landing.
• Developed cohesive brand tone across digital and the catalog, including making a style guide and inspiration board for the company’s largest brand, resulting in greater user engagement
• Reimagined new item process leading to efficiency, higher speed to market, and better data to analysis sales for inventory buys

• Reinvented the strategic growth plan for FTD and ProFlowers in the plant and gift categories by reviving the product assortment with new gift baskets and boxes, plants, and plant containers
• Created value proposition statements in order to differentiate the brands from the competition
• Oversaw budget for the plant and gift categories, managing inventory and planning for trends and seasonality
• Managed Category Manager for plants & gift categories

Brooklyn, New York, United States

• Curated the product assortment across all marketing channels and site for $160M business
• Led a 3-person site merchandising team and developed long-term and short-term merchandising and marketing strategy
• Oversaw assortment and production of the quarterly 100-page catalog
• Analyzed customer personas and behavior, historical sales and data, internal and external trends, etc. to develop cohesive product stories; gift guides alone had a 5x increase in contribution to revenue YOY
• Managed site taxonomy and landing pages and optimized for conversion, SEO, and paid search resulting in 30 basis points increase in conversion rates

Brooklyn, NY

• Led 16 people across the site merchandising and buying teams to discover products, with sales growing50% and exclusive sales growing 71% in 3 years
• Added buying categories for wellness and growing garden, leading to $1 million+ in incremental salesduring the first year
• Produced product merchandising brand guides and cross departmental RACIs so that the assortmentvision could be better understood leading to clearer communication and more efficient processes
• Margin grew 100 basis points during leadership of buying team, 2014-2018

Brooklyn, New York

• Managed 4 people, half of the company’s buying team, as owner of the tabletop, kitchen, food & drink categories
• Oversaw buying strategies that contributed to tabletop sales growing 24% in 1 year

Brooklyn, NY

• Increased tabletop business by 30%, making it grow to 33% of total company sales
• Launched the first vendor manual and charge back program at the company

Brooklyn, NY

• Introduced the food and drink category to the business, which became 11% of total sales in 2019
• Managed the tabletop category, 31% of the company’s retail sales, and grew it by 50% in 1 year

• Created 2 new brands and grew them through product launches (400+ items per year)
• Developed giftware lines for Canada, UK, and France and grew worldwide sales 10% in 1 year
• Managed inventory for a 97% fulfillment rate and found sourcing partners in China and Thailand

Greater New York City Area

Worked with the executive team and managed the new $6 million wholesale brand, whose customer base grew 1,000% in the first year of operation