Candace Schierling Email & Phone Number

Saskatoon, Sk, Ca

Saskatoon, Saskatchewan, Canada

Saskaton

• Initially directed the national sales strategy for the non-profit organization dedicated to attracting leisure and business tourists to the Saskatoon region before taking over the International and Sports portfolios in June 2020 • Develop annual sales plans to generate leads, increase hotel attendance, and secure new events and sponsorships • Report directly to the CEO and attend executive leadership meetings to inform strategic planning and direction• Lead the Strategic Advisory Committee comprised of global leaders to assess industry trends and brainstorm ideas• Manage a team of 2 direct and 3 indirect reports and administer the annual sales budget worth $600,000+• Design and launch integrated marketing campaigns to raise brand awareness and drive yearly sales growth• Devise and monitor key performance indicators (KPIs) and facilitate advisory committees and focus groups• Serve on industry panels, deliver engaging speeches, and advise external hospitality organization on best practicesKey Achievements:✔ Provided leadership during the culture transformation at Tourism Saskatoon by helping revamp the performance evaluation process, introducing new employee recognition programs, and promoting team building ✔ Earned awards and media coverage for pioneering the V.I.Plane program that leveraged sponsorship deals to provide key influencers from Ontario an exclusive flight and hotel accommodations for a conference on in Victoria✔ Recruited to deliver presentation to crowds with over 5,000 guests and sit on professional panels with prominent government stakeholders during renowned industry events including the Global Meetings Industry Day in 2020 ✔ Founded the Cities in Sync Program that established partnerships between Saskatoon, Victoria, and St. John’s to combine resources and expand their marketing reach✔ Launched the Event Marketing Assistance Program to incentivize meeting planners to host events in Saskatoon

Saskatchewan, Canada

• Tasked with penetrating and establishing Tourism Saskatoon’s presence within the untapped Toronto market • Prospected potential clients, initiated sales conversations, and prepared and submitted competitive bids • Promoted the benefits of Saskatoon as an ideal conference destination for event planners and business leadersKey Achievements:✔ Successfully entered the Toronto market and built a strong network and foundation that remains to this day ✔ Promoted to the Director of National Sales

• Mandated with helping open the new radio broadcast station in Saskatoon and managing the advertising traffic• Acted as the regional trainer and mentored employees at Harvard radio stations in Alberta and Saskatchewan• Determined the optimal time slots for client advertisements and ensured they were accurately implementedKey Achievements:✔ Designed formal procedures and policies and created manuals and programs for the Train the Trainer system✔ Centralized the sales process for the region and produced and delivered training sessions to the Sales Managers