Clients Include: Prairie Surf Media, Maya's Cookies, Two-time Emmy Award-winning series Fresh Glass, BeyGood Foundation Grant winner: Rhymes with Reason, An's Dry Cleaning, Wynston's Ice CreamDevelop and drive clients’ marketing, communications, and sales strategies throughout their product and organizational lifecycles. For Maya’s Cookies, (Black Business of the Year - SD Business Journal 2021, confirmed PR hits: Oprah Daily, Buzzfeed, ABC 20/20 Soul of a Nation, MSN and more), led growth marketing efforts that drove annual sales over 5x in less than 2 years. Directed the rebranding of the company. For Rhymes with Reason, (Forbes 30 Under 30), developed pitch presentations that landed partners: Boys & Girls Club of America, Joel Imbiid, Detroit Pistons, and more. For Wynston’s, (National Blue Ribbon Winner), developed and executed a PR pitch plan and coordinated co-marketing partners for the successful opening of a new retail store. For Fresh Glass Productions, a TWO TIME EMMY AWARD NOMINEE and KPBS limited series with national syndication, assisted with all PR and Communications efforts for the regional and national launch that led to multiple local and regional PR hits.Experience in Consumer Products, Food Industry, Beer and Wine Industry, Games, Entertainment, Television, Fashion/Apparel, Beauty Care and Licensing.

Mentor to the following companies: Perspective Fitwear, Lume, Gofynder, R-YoloSan Diego Sport Innovators is a business accelerating trade organization that connects and drives the growth of the thriving sports industry in Southern California. Currently serving as a Volunteer Mentor to an Accelerator Program offering fundamental business advice particularly in Marketing and Communications in the sports, fitness and wellness industry in Southern California.

Led and restructured the Marketing team to improve efficiencies and leverage strengths. Ended the year with one of the highest recorded annual revenue for the company. Rebranded the corporate identity to reflect a more modern, international, fresh image. Initiated and led the development of a new web site from concept to publish, developing the first ecommerce plan opening a new revenue stream. Completely revamped the budget process, creating accountability and coached team members in proper P&L management. Launched a livestreaming program. Coordinated a co-marketing program with Barnes & Noble.

Led the HP.com - Personal Systems team that includes project managers as well as managing and liaising with an external agency through the development of HP.com web presence from concept to publish for Consumer and Commercial products. Leveraged Games Industry experience to create innovative, custom, player-focused journeys that reflect and resonate with the Video Game Community.

Build, shape and craft J!NX as the first lifestyle brand for video game culture in their online store as well as launch first of its kind program at specialty retailers: Zumiez and Hot Topic. Managed in-store retail promotions and retail initiatives with Walmart, Target, Old Navy, Kohl's and more. Worked with AAA video game companies and brands like Blizzard, Psyonix, Microsoft and more to develop and market licensed apparel. Identified by email service provide YesMail as a case study on how to build a successful email lifecycle program from the ground up. Concepted and directed the development of gorgeous video assets for multiple campaigns with a unique brand personality that led to hundreds of thousands of organic and paid views.

Sony Online Entertainment transitioned into Daybreak Game Company after a private equity acquisition. Trusted to manage the concept, creation and internal/external rollout of the new corporate identity from SOE to Daybreak that included the new company name, logo development (including full style guide design) to mission statement, belief statements, corporate website and more. Developed industry leading 360-degree marketing and communication plan across multiple disciplines and set new industry performance benchmarks in digital marketing through innovative campaigns and programs. Managed multiple licensed consumer goods launches including a comic book series with Wildstorm/DC Comics and line of books with Scholastic and multiple partner relationships including LucasArts, Lucasfilm, Hasbro, Cartoon Network, Nickelodeon, and more. Managed multi-million dollar advertising campaigns including managing media buys for over a dozen television commercials. Adept at building support for initiatives, ideas and plans through all levels of the organization. Won multiple marketing awards, including best overall campaign and best game trailer in the industry.

Promoted to lead the brand marketing team and drive the overall vision for the portfolio as a result of demonstrated accomplishments in strategic marketing, advertising and business planning as well as team building and mentorship.. • Develop industry leading 360 degree marketing and communication plan across multiple disciplines including Public Relations, Social Media and Community Relations.• Manage multiple licensed consumer good launches for Free Realms including a comic book series with Wildstorm/DC Comics and line of books with Scholastic and multiple partner relationships including LucasArts, Lucasfilm, Hasbro, Cartoon Network, Nickelodeon, Miniclip and more.• Manage multi-million dollar advertising campaigns including managing media buy for over a dozen television commercials, optimizing online advertising initiatives and driving unique co-marketing opportunities with multiple brands and partners.• Lead, energize and mentor the brand team in the development of the overall marketing plan and individual brand roadmaps for such key brands as: H1Z1, PlanetSide 2, DC Universe Online, EverQuest Next, Landmark, and more.• Adept at building support for initiatives, ideas and plans through all levels of the organization.• Manage, develop and execute corporate-wide initiatives and projects as requested by Executive leadership.

Managed existing Consumer Products merchandise mix and identified innovative ways to license and distribute the brand. • Led senior level cross-functional team on a high profile game development project for a major video game console.• Tripled projected sales for the existing line of trivia card sets and collaborated with licensee to develop a new board game.• Managed and developed strategic partnership proposals in areas including advertising sales, content aggregation, technology partnerships and distribution partnerships.

Managed new product conception, development and maintained existing 164 sku product line for $40M brand Back to Basics.• Led multi-national cross-functional team on a $4M new product launch with 14 sku’s for multi-language North American distribution.• Selected for the four-person team to lead the effective transition from shutdown of the Carlsbad office to the startup and training of the Woodland Hills, CA and Geneva, Switzerland locations.• Managed and coordinated internal teams to execute ongoing promotions including monthly custom programs and collateral for JCPenney.

• Responsible for execution and product development of the following entertainment brands: Disney, Nickelodeon and Winx Club.

• Manage and grow properties from archives of 37-year-old greeting card company. Brands include Little Suzy's Zoo, Adventures in Duckport and Wags and Whiskers. • Named #61 on the list of Leading 101 Licensors by License! Magazine in 2004.