VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv

• Meet with various vendors to learn about the latest targeting technologies and offerings available within the industry and provide thorough POVs to the client• Assess RFPs, evaluate publisher capabilities per campaign goals and develop media recommendations for the client each quarter• Simultaneously plan and manage four large-scale campaigns at a given time, tailoring each campaign to specific objectives and goals  • Specialize in planning awareness campaigns for Verizon FiOS and measure success through back-end metrics as well as assess awareness studies through InsightExpress and Nielsen • Work closely and manage work flow with three creative agencies (R/GA, Erwin Penland, McGarry Bowen) across multiple campaigns• Analyze media partners' performance on a weekly basis, present results to the client and pro-actively recommend optimizations to drive efficient ROI• Managed six Assistant Media Planners and one intern across branding and direct response initiatives; supervise day-to-day tasks including plan data entry within MediaBank, issuing IOs, trafficking, pixel and tag implementation, reporting and billing

• Met with various vendors to assess offerings and determine which partners to include on the media plan• Built media recommendation by evaluating RFPs, then allocating budget among publishers based on ComScore rankings, site demographics, targeting capabilities and proven efficiency against CPA goal• Utilized DDS, iDesk/MediaVisor to set up, traffic, and implement multiple online display campaigns every quarter• Assembled weekly performance reports incorporating DART and Omniture data to ensure placements are running efficiently and made optimizations as needed on site and placement levels; present weekly performance results to the client on reporting calls• Integrated various types of media buys across campaign including DSPs, retargeting, audience data and contextual targeting for maximum efficiency, with comprehensive understanding of pixel implementation• Worked with Creative, Search, and Radio teams at Ogilvy/WPP to establish fully integrated media plan • Worked directly with Group Planning Director and Cisco client on a daily basis to ensure all goals are met

• Pulled reports using Telemetry ad host to ensure that ads were delivering as planned and that impression goals were met • Analyzed effectiveness of various ad networks used for advertising campaigns by comparing video interaction and completion rates• Helped build digital media plan for the following quarter by reviewing and optimizing previous successful campaigns• Updated and maintained media flowcharts to show campaign flighting and GRPs across four quarters•Helped maintain Excel billing sheets to ensure that there were no discrepancies in billing figures between client and agency

• Worked closely with the media buying team to assist with purchase orders, tags, and channel creation• Attended upfront meetings to learn more about media and prospective publishers• Utilized ad server reporting tools to pull various reports and analyzed effectiveness of campaigns• Maintained and updated Undertone Ad Server by publisher to ensure successful demographic targeting

• Worked with online and offline teams on Pfizer across all brands and gained broad experience across target groups and media types• Created integrated full-year media plan with fellow interns for Chantix (smoking cessation drug) and presented to Pfizer • Conducted competitive assessments and marketplace analysis for the media agency• Performed active searches and reports to make sure ads were running as planned• Targeted audience analysis using syndicated research

• Created and developed direct marketing campaigns such as email blasts and tracked effectiveness• Utilized Social Networking (Linked-In, Facebook, Myspace, Twitter, Blogs, etc.) as a business development tool• Conducted effective marketplace analysis to determine where to appropriately spend company’s advertising budget • Wrote over 100 job ads for Advertising, Media, and Marketing positions that were posted on job boards and agency website• Helped manage company website using Search Engine Optimization which increased page rankings on search engines