Digital Project Leadership:Pioneered digital initiatives, taking charge of web development, digital campaigns, and continuous eCommerce enhancements to drive innovation and excellence. Acting as the Digital Project Manager for Rolex Projects.Marketing Strategy:Conceived and executed annual marketing plans, orchestrating omnichannel marketing strategies that seamlessly harmonized traditional and emerging media channels to lead the team toward success.Strategic Community Engagement:Proactively initiated and orchestrated strategic partnerships with local organizations and community groups, fostering invaluable collaborations for mutual growth. Elevated brand visibility at community events.E-commerce Content Optimization Strategist:Strategically directed and optimized web content for the eCommerce Shopify store, catalyzing a substantial surge in website sessions, traffic, leads and delivering notable improvements in conversion rates through astute management.Email Marketing Growth:Spearheaded the continuous implementation of email marketing strategies, propelling a remarkable 56% growth in the subscriber list. Simultaneously, orchestrated a notable surge in email open rates, from mid-20s to low 40s, to maximize engagement.

Digital Project Manager for Web and eCommerce:Spearheaded digital projects encompassing web development, digital campaigns, and eCommerce solutions.Holiday Marketing Strategy and Planning:Devised and executed holiday marketing plans, prioritizing paid advertising and social media growth while maintaining budget constraints.Comprehensive Marketing Management:Oversaw all marketing activities and initiatives for multiple stores, including organic and paid social media, email marketing, paid media, influencer campaigns, and traditional print media.Collaboration with Luxury Brands:Collaborated with prestigious luxury brands such as Rolex, OMEGA, Tudor, Maison Birks, FOPE, and Gucci, ensuring strict adherence to all marketing policies and procedures.Strategic Social Media Growth:Utilized a combination of organic, earned, and paid social media strategies to elevate brand awareness, drive increased conversions, grow subscriber lists, and boost sales.Community Engagement and Partnership Building:Forged valuable community partnerships with influencers and local businesses, expanding the brand's reach and credibility.Rapid Social Media Growth:Achieved a remarkable 20% growth in social media following within the first 30 days and an impressive 63% growth within 90 days, thanks to strategic partnerships and content initiatives.Web Content Optimization:Strategically optimized and managed web content for the eCommerce Shopify store, resulting in increased website sessions and higher conversion rates.Email Marketing Specialist:Orchestrated and executed all email marketing campaigns while pioneering automated customer journeys on MailChimp to enhance customer touchpoints.

Social Media Manager | Influencer Marketing Strategist & Consultant | Small Business Marketing Consultant

• Assisted in social media & digital media marketing for the CFL Redblacks, The Ottawa 67’s & TD Place• Covered live events on social media to increase community engagement with original content and outreach• Used a variety of software/programs for marketing & content management • Built targeted marketing emails within Adobe Campaign & created original blog posts• Helped in execution of community events

• 30+ cold leads/day, managed 100+ ongoing contracts, over 1B+ in reach & 3500+ social media posts• Prospected, built & maintained relationships with key influencers• Negotiated competitive contracts to meet business’ needs and foster long term relationships• Worked efficiently on Salesforce to track & manage a robust pipeline• Facilitated and managed all aspects of an influencer marketing campaign including outreach, photo style, copy, timing, schedule etc

Working under the Rath Professorship in Entrepreneurship in the FC Manning School of Business- Coordinating regular weekly/bi-weekly meetings of the “entrepreneurs-in-residence” project team, attending and preparing summaries of those meetings, and providing administrative support to the faculty lead on the project.- Providing administrative and logistical support for the “entrepreneurship division” and “business of development” symposium at the Atlantic Schools of Business conference.- Coordinating logistics for a research trip to Ontario and plan all elements of the transportation, accommodations and scheduling.-Developing a social media strategy and content plan for the Rath Professorship.

-Part of the DU mini technical coaching staff-Coached U6-U8 girls and boys mini soccer-In addition to running U10 C skills sessions-Facilitated and fostered a safe environment for all kinds to enjoy and learn the game

• Updated data base, prepared congratulatory certificates and other packages• Door-to-door canvassing, phone canvassing • Helped at events such as Dartmouth Natal Day Race, and NDP ceremony for new Canadians