Marketing, Corporate & Community Relations initiatives.

Creative/Graphic Designer. I enjoy developing concepts, graphics, and design layouts for product/service promotions, company logos, digital/social media platforms and more. Consult/Advise on design and arrangement of copy and illustrative material, as well as font style and size etc. Includes t-shirt/graphic tee designer. Tools experience: Photoshop, Illustrator, Indesign.

(Formerly Hill-Rom, it was acquired by Baxter in 2021)Integrated Marketing and Brand Communications. • Project management/coordination of the review/approval process for marketing collateral/advertising promotional materials for the company’s products/services.• Liaison between Marketing Communications, Graphics/Digital Marketing/Web team, Legal, Regulatory, Engineering, Marketing Managers, Senior Level Execs, and additional stakeholders to carry out advertising/marketing review prior to customer facing and promotion of marketing assets.• Creative content editing to help meet marketing strategy and brand guidelines for both traditional and digital marketing campaign initiatives.• Set workflows and timelines to keep stakeholders organized and on schedule.• Organize PO/invoice processing. Help track budget.• Marketing and sales organizations point of contact in management/training of sales enablement/content management platforms and digital asset tools for marketing material.• Working knowledge of social media marketing, google analytics and digital marketing in various platforms.Platforms and tools experience: Oracle/Agile, Salesforce, Seismic, Modus, Aprimo Digital Asset Management (DAM) and Marketing Operations Systems, Asana, Jira, SharePoint, Brainshark. Microsoft Word, PowerPoint, Excel.

Marketing and Brand Communications• Project managed marketing initiatives throughout the project cycle of initiation, execution, and closing• Facilitated/managed communications between business owners, stakeholders and advertising/creative team throughout entire project initiatives • Consulted, recommended, helped plan and implement marketing campaigns and events designed to promote brand preference/awareness and community relations initiatives• Managed campaign/program budgets, invoice control/reconciliation, tracking status of project funds and expense reporting• Worked closely with and built collaborative dependable relationships with various areas of the organization including Sales, Web, IT, Legal/Compliance, Accounting, Community Relations, Corporate Communications, Executive Leadership• Managed and negotiated contracts with Video Production, Promotional, and Advertising vendors and agencies• Managed/web editor/content owner for the internal marketing intranet site

Advertising• Coordinated the creation and implementation of marketing materials for brand in support of key corporate sales and marketing goals by managing the development and production of various advertising initiatives which included print collateral, print ads, multimedia, power point presentations, video production, web ads/promotions and media advertising• Liaison between key stakeholders, vendors and creative team through the project cycle• Worked with the Advertising Manager and business owners to ensure marketing initiatives and materials met goals and objectives • Project managed the execution and production of marketing campaigns and materials to ensure schedules, timelines, and budgets were met• Worked closely with various areas of the organization including Community Relations, Sales, Web, Legal/Compliance, Accounting, Customer Service Operations and other internal departments• Coordinated communications with external vendors