Candace Smith

Candace Smith Email and Phone Number

Associate Vice Chancellor of Strategic Communications @ University of Colorado Boulder
Boulder, CO, US
Candace Smith's Location
Boulder, Colorado, United States, United States
About Candace Smith

I AM STRATEGIC COMMUNICATIONS EXECUTIVE who is a highly analytical and results-oriented professional with over 20 years of expertise in reputation management, public affairs, and media relations for major public and private entities. Proven track record in crafting and executing impactful communication strategies, enhancing organizational image and fostering positive public perception. Exceptional leader with a keen ability to manage outreach initiatives and engage diverse stakeholders effectively. Adept at navigating complex media landscapes and mitigating risks through strategic communications planning. Recognized for excellence in crisis communication, ensuring swift and effective responses in challenging situations. Demonstrated success in elevating brands through targeted media campaigns and successful outreach efforts. Strong analytical and problem-solving skills, coupled with a commitment to driving continuous improvement. Skilled in building and leading high-performing teams to achieve organizational goals and objectives.KEY ACCOMPLISHMENTS:●RESULTS, LEADERSHIP: Uses results to lead teams and set goals and objectives. ●SUCCESS, DEVELOPMENT: Demonstrated success in effective hiring, team development, department organization and training.●SKILLED, RELATIONSHIPS: Skilled in customer focused solutions to generate and foster relationships that drive increased program opportunities.●TRAINING, PROGRAMS: Developed successful public affairs executive training programs at multiple organizations.●REVENUE GENERATION: Created new revenue streams and reduced spending by 30 percent.●CRISIS, MEDIA: Tackled hundreds of crisis situations over the years while ensuring 96%+ positive or neutral earned media mentions.KEY SKILLS:Integrated Marketing & Communications | Crisis Communications |Reputation Management | Team leadership & Training | Operational Excellence | Digital Transformation | Change Management | Brand Equity | Public Affairs & Social Media | Project Management | Content Strategy & Development | Informed Decision Making | Social Media Influencer | Data Analytics | Campaign Launch & Oversight | Media Strategy | Customer Service | Outreach & Messaging | Complex Problem Resolution | Budgeting & Cost Control, Quality Analysis | Stakeholder Engagement | ROI Demonstrations | AI Communications

Candace Smith's Current Company Details
University of Colorado Boulder

University Of Colorado Boulder

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Associate Vice Chancellor of Strategic Communications
Boulder, CO, US
Candace Smith Work Experience Details
  • University Of Colorado Boulder
    Associate Vice Chancellor Of Strategic Communications
    University Of Colorado Boulder
    Boulder, Co, Us
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  • University Of Colorado Boulder
    Associate Vice Chancellor Of Strategic Communications
    University Of Colorado Boulder Aug 2020 - Present
    Boulder County, Colorado, United States
    Direct multifaceted operations at premier research university related to editorial strategy, issues management, proactive media relations, athletics, strategic events, social media, and internal, strategic, executive, emergency, and crisis communications. Lead cross-functional teams of 29+ in product launches and reputation management. Devised and deployed integrated marketing communications campaigns aligning with university priorities, yielding significant increases in website traffic, media mentions, and social media followers. Oversee creation of communications road map, encompassing earned owned and paid strategies/tactics, testing, content, messaging, research stories, media outreach, op-eds, proactive pitching, and digital paid organic research campaigns launch. Administer development and launch of LinkedIn and newsletters with high open rates.• Achieved 5 million digital impressions and a conversion rate of 1.82% among other successful campaign tactics via management of communications strategy for two ballot initiatives in the university’s favor for a development project. • Boosted social media followers by 33%+ in past year and internal employee newsletter open rates to 61%+.• Managed and optimized university reputation through strategic marketing/communications for research and capitalizing on opportunities, such as hiring a celebrity football coach.• Championed creation of a strategic events team, orchestrating impactful events like the Right Here Right Now Global Climate Summit with UN Human Rights and 2023 National Science Writers Conference and presence at COP, AAAS.• Defined strategic crisis communications plan for seamless coordination of changes/updates to stakeholders, employees and customers during COVID-19 pandemic while minimizing negative coverage and employee layoffs.• Championed creation and implementation of AI guidelines for marketing/communications professionals and lead communications for a campus community of practice.
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  • University Of Colorado Boulder
    Assistant Vice Chancellor For Strategic Media Relations
    University Of Colorado Boulder Jul 2017 - Aug 2020
    Boulder
    Delivered exceptional leadership support to multiple teams consisting of 15 employees working on issues management, strategic, crisis, internal, and executive communications and proactive media relations. Aided members of senior leadership in communications initiatives. Established media training program for faculty and executives.• Restructured team and increased headcount to improve earned media coverage and minimize reputational risk.• Led development of data analytics tracking system/communications plans for schools, colleges, and university initiatives.
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  • Self-Employed
    Media Training
    Self-Employed Dec 2006 - Aug 2017
    Washington Dc
    Led full lifecycle of half and full-day media training sessions on crisis communication for diverse audiences, including university faculty, administrators, and students, Metro police, Montgomery County Police, Metro executives and directors, American Public Transportation Association, and transit and insurance executives in California.• Developed crisis communication messages for the Metropolitan Washington Council of Governments.• Served as crisis communication consultant for insurance company representing multiple local governments in California.• Actively participated in Department of Homeland Security Terrorism and Pandemic Public/Media Affairs and Communication exercises.
  • The George Washington University
    Assistant Vice President For Media Relations
    The George Washington University Dec 2009 - Jul 2017
    Washington D.C. Metro Area
    Headed full spectrum of media relations team with 9 employees, including 3 part-time staff, handling hundreds of press announcements and managing thousands of media inquiries per year at a prestigious research university. Managed contracts and collaborations with media giants, like The Young Turks, BBC, CNN, and MSNBC for live campus events. Liaised with print partners such as Huffington Post and The Atlantic to feature GW experts. Oversaw and controlled budget worth $900K+. Led planning and implementation of university-wide media training program and social media tools.• Steered media relations strategy and team during crises, including leading media logistics for high-profile events involving the President, First Lady, and celebrities.• Functions as Adjunct Assistant Professor of Emergency Medicine from 2009 to 2010, teaching a risk communications class for emergency managers and health professionals.• Aided university leadership and 14 schools via strategic media counsel and plans while managing communication plans for the university president and major announcements.
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  • George Washington University
    Adjunct Assistant Professor Of Crisis Communications
    George Washington University Jan 2010 - Jan 2011
    Taught a crisis communications class for professionals working on a degree in emergency management.
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  • Washington Metropolitan Area Transit Authority (Wmata)
    Executive Communications Advisor And Public Relations Officer
    Washington Metropolitan Area Transit Authority (Wmata) Feb 2005 - Oct 2009
    Washington, District Of Columbia, United States
    Provided strategic counsel to the general manager on Board of Directors communications and managed content for public presentations at the second largest transit agency in the U.S. Oversaw production of employee publications, managing nearly 500 news releases, and handling 8K+ press inquiries annually, including film requests. Managed media relations, strategic communications, and executive correspondence while responding to public VIPs on behalf of the general manager. Administered news conferences, media availabilities, and special events for Metro’s top managers and Board members, including state and local politicians.• Mitigated potential risks for Metro policies and safeguarded the organization’s reputation.• Pioneered the establishment of social media platforms including Facebook, Twitter, and YouTube.• Developed and executed communications strategies and messages in both crisis and non-crisis situations.• Introduced media tools like a recorded breaking news line and packaged video and photos with interactive news releases.• Developed the communications plan model for the Authority and crafted the 2009 Presidential Inauguration communications plan for Metro.
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  • The Associated Press
    Reporter/Editor
    The Associated Press 1998 - 2005
    Washington, District Of Columbia, United States
    Reporter, editor, producer for radio broadcast; wire; and wire service reporter covering local, national stories. Edward R. Murrow Award winner.
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  • Freelance
    Journalism Highlights
    Freelance Jan 1990 - Jan 1998
    Journalism Highlights• Producer at NBC/Mutual Radio• Freelance Reporter and Producer at Feature Story; CNN, CBS, ABC Radio News; National Native News• Airborne and in-studio Traffic Reporter at Metro Networks in New York• Reporter and Anchor at Radio Stations in New Jersey and Northern and Central New York• Videographer; Producer; Copy Writer; DJ at TV and Radio Stations in Bismarck, ND

Candace Smith Education Details

Frequently Asked Questions about Candace Smith

What company does Candace Smith work for?

Candace Smith works for University Of Colorado Boulder

What is Candace Smith's role at the current company?

Candace Smith's current role is Associate Vice Chancellor of Strategic Communications.

What schools did Candace Smith attend?

Candace Smith attended University Of Denver, Syracuse University.

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