Candace Godwin Email & Phone Number

Coeur D'Alene, Id, Us

Coeur D'Alene

If you are like many small business owners, you don't have marketing staff and lack the resources to hire an advertising agency, or you simply don't have the time to devote to marketing while still managing your business. Godwin Marketing Communications offers affordable marketing services that include marketing plans, social media marketing, advertising campaigns, media buying, website content and development, copywriting and more.We can help you expand your customer base, improve communications and provide extra marketing assistance when you need it most.

Edit publications, fact sheets and manuscripts for Washington State University Extension.

Coeur D'Alene, Idaho

Managed all aspects of marketing communications for a large real estate brokerage with more than 200 real estate agents and three offices in the Inland Northwest. Assisted brokerage in meeting and exceeding market share and agent recruitment/retention goals. o Created and organized the brokerage’s marketing department and developed and managed a $1 million marketing budget.o Increased market share, growth and retention through strategic marketing plans and integrated advertising campaigns focusing on brand awareness and preference resulting in increased market share, new agent recruits and market dominance. During my tenure the brokerage consistently ranked number one in market share and was the number one Century 21 Office in the world in 2007, 2009 and 2010. o Maintained a 97% agent retention rate by conducting proactive focus groups and satisfaction surveys and competitor analysis research. Developed and implemented research tools, compiled results and delivered measureable action plans. o Redesigned the company’s websites, improved content and search engine optimization and created social media platforms resulting in an increase of web traffic and lead generation. Wrote company web and social media policies and procedures and use guides. Managed web hosting partners. o Provided marketing consultation and technology training and served as IT liaison to triage and troubleshoot technical issues resulting in reduced agent down-time and company costs. o Negotiated all media contracts and centralized media buying to improve office efficiencies and cost savings. Oversaw office advertising coordinators and agent advertising programs.o Coordinated public and media relations and special events. Pitched story ideas and wrote news releases.

Moscow, Idaho

Provided marketing consultation and project management for undergraduate and graduate recruitment; development and alumni; UI resident instruction centers in Coeur d’Alene, Boise and Idaho Falls; and numerous university colleges and departments. o Co-managed a four-year, $2M strategic communications initiative to enhance the university’s image and branding. o Developed and monitored marketing communication plans, strategies and related budgets.o Managed agency-institution relationships with advertising, public affairs and consulting firms. o Created recruitment materials, including view-books, brochures, websites and videos. Was responsible for writing and editing, design concepts, coordinating photo-shoots, and management of the print production process.o Created and implement university-wide image and recruitment advertising campaigns, including budget development, creative concepts, copywriting, media planning and buying. Campaigns utilized print, broadcast, outdoor, direct mail, Internet and e-mail.o Conducted and analyzed market research, including focus groups and surveys.o Coordinated event planning and media relation activities for university image enhancement, signature and special events, grand openings, building dedications and fundraising events.o UI career highlight was promoting the world’s first equine clones. I was responsible for coordinating the marketing communications, related collateral materials, websites and special events which garnered regional, national and international media attention.

Moscow, Idaho

Department director for community relations, volunteer services and the Gritman Foundation; supervised a staff of five; and was responsible for developing and managing more than $300,000 in departmental budgets. Developed and implemented strategic marketing and communication plans. o Developed strategies and positioned the medical center as the region’s healthcare leader through new and existing service development, physician relations/practice development and image management. Planned and conducted market research, including design and implementation of phone and written surveys, focus groups and community forums.o Implemented all aspects of medical center advertising campaigns, including concept design, print and broadcast copy-writing, media buying and scheduling, direct mail, outdoor and collateral materials. Served as medical center spokesperson and broadcast voice talent.o Conducted all aspects of public relations and special event coordination, including internal communications and publications, public speaking, media relations, news release writing and editing, planning and implementing special events and fundraising activities.o Managed two major hospital fundraising events each year – a golf tournament and wine-tasting event -- raising more than $150,000 during my tenure.

My duties included media sales and account services for more than 50 clients; advertising copywriting and voice talent; coordinated special events, radio promotions and contests.

Print and broadcast copywriting and advertising design, market research, news releases, account services and bookkeeping.

Bs, Animal Science, Communications

Education record