Candace Hicks Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina Area

• Provide creative direction and/or act within the role of Creative Director or Brand Ambassador for varies agencies and marketing teams• Branding / Logo Design• SEO Specialist / Google Adwords Guru• Freelance Digital Strategist / Web Designer for Comcast Sports & Comcast California interactive websites and online media services• Leverage site metrics and KPI’s to help steer / guide digital marketing and design decisions• Orchestrate various geo targeted banner ads and landing pages to better speak to specific customer segments and/or referral programs• Design and execute custom email marketing campaigns• Design brochures, newsletters, postcards, flyers and magazines• Lead Design Consultant for premiere clients like Tempur Pedic, Sealy, Blue Cross Blue Shield, Carotek, The African American Chamber of Commerce, Minority Business Network and Brookstone Schools• Strategize Retargeting / FBX / Contextual / Keyword Targeting Campaigns• Oversee Google Adwords Campaigns / SEO / SEM

Charlotte, North Carolina Area

• Report to the AVP of Demand Generation• Spearheaded (2) successful websites, which increased our site traffic by 60%• www.dwellfinance.com• www.b2rfinance.com• Manage (1) SEO Specialist (2) Ad Agencies• Manage monthly digital media budget ($600K), 3rd party ad agencies and drafting of RFP’s• Lead strategic online specific / social marketing strategies based on detailed reporting analysis• Guide creative marketing decisions, ranging from content, brand consistency to creative presentation• Design various digital banner ads to increase online web presence• Partner with sales, corporate communications and senior management to reach over-arching goals and KPI's• Oversee social engagement initiatives to increase fan base (news feeds, video posts, tweets, etc.)• Outline / execute the digital strategy for all online / e-marketing funnels• Banner / video ad campaigns• Retargeting / contextual / keyword targeting• Google Adwords / SEO / SEM• Facebook Exchange (FBX) / Twitter / CRM / Look-A-Like targeting• Ensure creative brand / messaging consistency is followed across all digital advertising assets• Host monthly briefings with Executive Management, covering web traffic, visitor insights, geographical data, online revenue, and more

Charlotte, North Carolina Area

Report to the SVP of Marketing & Digital Strategy• Manage (1) SEO/SEM Manager (1) Social Media Manager (1) Digital Designer / Coordinator and(1) Web Analyst (1) Content Writer• Developed online shopping cart / mobile optimizations for all products / donation pageso Refining the checkout / payment process down to (3) steps• Acquired over $3.1M in online contributionso Exceeded online revenue goals by 25%• Guide creative marketing decisions, ranging from content, brand consistency to creativepresentation• Design / lead landing page user experiences / strategies based on detailed reporting analysis• Increase brand awareness with various tune-in messages and prime time shows• Partner with sales, advertising and senior management to reach over-arching goals and KPI's• Manage a marketing budget of $579K7923 Prescott Glen Pkwy., Waxhaw, NC 28173 Phone 704.340.6291•• • Design banner advertisements / e-marketing funnelso Banner / video ad campaignso Retargeting / FBX / contextual / keyword targeting o Google Adwords / SEO / SEMEnsure creative brand / messaging consistency is followed across all digital advertising assets Host monthly briefings with Executive Management, covering web traffic, visitor insights, geographical data, online revenue, and more

Fort Lauderdale, Fl

Responsible for developing and executing a strategic plan to step-change IRONMAN's (World Triathlon) digital efforts and strengthen the IRONMAN brand. Duties also include working closely with the content/editorial team, marketing, PR, sales and IT to tell the inspirational and aspirational IRONMAN story and reinforce the brand promise that “Anything Is Possible”.• Report to the Chief Marketing Officer• Spearhead several lead generation and marketing strategies to promote race event registration • Site retargeting • Mobile ad display • Contextual keyword targeting • Search retargeting • Facebook Exchange (FBX) right-rail and news feed ad display • CRM / Look-A-Like targeting • Premium Ad Placement on ESPN.com • Pre-roll and video ad display within IRONMAN’s Live Race Coverage pages• Govern daily DoubleClick and Google AdWord (CPC & CPM) media spend optimizations • Lead role in the global website re-design and ongoing web optimizations to drive breakthrough growth for IRONMAN’s top KPI’s • Partner with PR, content/editorial team and media production to drive engagement among all social media influencers • Build custom Facebook audiences to better reach Iron Girl’s prospective athlete• Manage digital media budget, 3rd party ad agencies and drafting of RFP’s• Outline weekly SEO improvements for the editorial/content team to execute

Charlotte, Nc

• Managed storefront and authenticated customer experiences• Managed daily rotational ad display of top performing banner across digital platforms• Introduced new banner testing opportunities across the site• Led, mentored and guided a team of designers / developers• Provided detailed performance analysis to executive management teams (Click-through rate, bounce rate, new visitor vs. return visitor, prospect vs. customer, etc.)• Key player in establishing the digital marketing strategy around email / social / paid search campaigns• Led and launched homepage redesign• Increased homepage return visitor rate by 40%• Decreased bounce rate by 8%• Spearhead / directed the creation of Ally's Online Digital Asset Library• Ran A/B and multivariate tests across storefront / authenticated spaces• Oversaw visitor traffic and marketing ad placement for ally.com and ally.ca• Reinforced and policed brand consistency across campaigns that touch multiple digital mediums• Hosted weekly meetings with Cross-sell Marketing/Product Team, providing detailed web activity, customer analysis, deposits and onsite global insights to highest performing banner ads, landing pages and e-marketing campaigns

Coraopolis, Pa

• Managed digital design team • Focused efforts on site retargeting / email optimization / paid search campaign improvements• Provided strategic marketing direction for DICK’S Sporting Goods (DSG) homepage ads, email campaigns, banner advertisements and web shops• Acted within the role of Creative Director for all DSG web and flash banner advertisements• Overlook creative direction / marketing display of email campaign initiatives (included design & work flow)• Provided user experience direction for DSG product details and category pages• Acted within the role of Business Analysis for upcoming web / email initiatives• Partnered with web merchants and cross-sell marketing team members, using DSG’s Facebook pages to leverage newly released commercials and video sponsorship ads• Served as Creative Marketing / User Experience Director for all DSG interactive catalogs• Spearhead the re-design of The North Face web shop - campaign led to over $1 million in online sales first day of launch• Leveraged site metrics and KPI’s to help steer / guide digital marketing and design decisions

Greater Pittsburgh Area

• Mentored and provided creative, emarketing direction for (2) Junior Designers and (1) Web Developer within the Home Healthcare Division• Served as the "go-to" digital marketing strategist for the marketing department• Acted within the role of Creative / User Experience Director for 200+ healthcare and sleep apnea related website(s), i.e. www.sleepapnea.com• Designed and executed custom email marketing campaigns to Philips (Home Healthcare) customer database (North America / Europe & Africa / Asia Pacific)• Initiated phone conferences / webex trainings for internal business partners (domestic andinternational) on Philips creative, digital and marketing brand standards• Conducted weekly meetings with senior management, providing to give executive briefs of all pending projects and current status• Lead designer for Philips Respironics eMarketing application, which allowed International Tradeshow / Program Managers to send marketing emails to various user groups in English, Spanish and Japanese

Greater Pittsburgh Area

• Digital marketing strategist / lead designer for Comcast Sports & Comcast California interactive website and online media services (i.e. www.css-sports.com and www.comcasthometown.com)• Lead designer / flash developer for US/Canadian based organizations, design agencies and premiere clients like CooperVision, Blue-Cross Blue Shield, MARC USA, The African American Chamber of Commerce and Minority Business Network