- Orchestrated the comprehensive redesign of TradeZing's platform to align with the requirements of the Samsung partnership, resulting in increased user engagement and platform usage.- Spearheaded the end-to-end design process for all new features and components for web and mobile app platforms. - Synthesized abstract concepts into concrete design solutions, actively participating in the platform's development. Played a key role in transforming feature concepts into tangible features, leading to the enhancement of an incomplete platform.-Managed cross-functional teams, including, developers, and marketing teams, to integrate design strategies that aligned with business objectives and partnership requirements.

- Took base designs and reworked them to rebrand outdated applications and designs- Collaborated and worked cross-functionally with developers, designers, and programmers to ensure designs were implemented accurately- Created and managed product roadmaps to support business goals and strategies- Identified and resolved UX issues within existing platforms for further improvement

- Applied design and customer feedback to make updates to designs that ensure consistent branding and customer loyalty- Responsible for end-to-end processes from initial concept sketch to execution delivering designs

- Worked cross-functionally with marketing and sales teams to adjust design foundations before officially releasing products on the market

- Managed quality execution and delivery of business priorities, reaching target audiences, and executing the content journeys that attract, inspire, and retain customers- Designed logo and official brand assets including UI components, graphic design, and social media content to successfully increase digital impressions

- Designed by setting long-term objectives and strategies for growth for clear design patterns, libraries, and assets for overall branding