Candace Van Oostrum Email & Phone Number

Toronto, Ontario, Canada

- Foster and nurture psychological safety and growth across the US and Canada during times of acute crisis, insecurity and personal health and safety - Strategic portfolio includes the core Incident Response, Mobile App (iOS & Android) and AIOps- Build an accessible design system (WCAG 2.0 Level AA) from the bottom-up in a North Star framework and design language on ReactJS and Chakra UI- Conduct generative research, BI data mining and synthesis to produce a framework for… Show more - Foster and nurture psychological safety and growth across the US and Canada during times of acute crisis, insecurity and personal health and safety - Strategic portfolio includes the core Incident Response, Mobile App (iOS & Android) and AIOps- Build an accessible design system (WCAG 2.0 Level AA) from the bottom-up in a North Star framework and design language on ReactJS and Chakra UI- Conduct generative research, BI data mining and synthesis to produce a framework for Behavioural Personas and unified Customer Journey maps- Ship user experiences for users in both “wartime” (under duress) and “peacetime” with a strong focus on reducing time spent/clicks/taps, and empowering users to take action in context to reduce MTTA (mean time to acknowledge) and MTTR (mean time to resolve)- Partner with Product Managers and Engineering Managers to frame the problem, discover and validate the solution, and breakdown the designs to multiple releases- Support multi-channel touchpoints across Web, Mobile, API, ChatOps and third-party integrations - Implement Agile DesignOps processes & methodologies to increase velocity, consistency and quality Show less

Toronto, Ontario, Canada

- Lead the Agile lab 2.0 business transformation and roadmap- Implement a user-centric agile rapid design methodology in a 1-week and 2-week sprint cycle- Define the experience strategy for B2B & B2C customers- Run design teams across two labs in Toronto and London, On

Toronto, Ontario, Canada

- Own the product roadmap & prioritize the backlog for a 3-week release train delivery cadence- Oversee the cross-functional teams throughout the entire product delivery lifecycle- Curate the user experience to drive the early adoption by the Innovator & Early Adopter marketsegments, while planning for a future Early Majority conquest- Conduct user research, testing and interviews to develop ethnographic and psychographicpersonas and customer journey touchpoint mapping-… Show more - Own the product roadmap & prioritize the backlog for a 3-week release train delivery cadence- Oversee the cross-functional teams throughout the entire product delivery lifecycle- Curate the user experience to drive the early adoption by the Innovator & Early Adopter marketsegments, while planning for a future Early Majority conquest- Conduct user research, testing and interviews to develop ethnographic and psychographicpersonas and customer journey touchpoint mapping- Develop high-fidelity user experience wireframes, micro-interactions, prototypes and usercentricjob stories- Interface with Product Marketing to optimize the cost of customer acquisition and customerlifetime value Show less

Toronto, Canada Area

Clients include SickKids, SickKids Foundation, Hydro One, McDonalds, Public Mobile, BMW, TD, World Vision, Heart & Stroke, Science North, Honey Nut Cheerios, Habitat for Humanity, HYR App, Dundee Corporation, Dundee Global, Cossette, Community, Normative, Real Interactive, Jan Kelley, KPD-IProvide User Experience Strategy leading the Discovery and Design project phases: Requirements Gathering, Content Audit, Current State Heuristic Analysis, Competitor Landscape Analysis, Stakeholder &… Show more Clients include SickKids, SickKids Foundation, Hydro One, McDonalds, Public Mobile, BMW, TD, World Vision, Heart & Stroke, Science North, Honey Nut Cheerios, Habitat for Humanity, HYR App, Dundee Corporation, Dundee Global, Cossette, Community, Normative, Real Interactive, Jan Kelley, KPD-IProvide User Experience Strategy leading the Discovery and Design project phases: Requirements Gathering, Content Audit, Current State Heuristic Analysis, Competitor Landscape Analysis, Stakeholder & User Interviews, Personas, Customer Journey Map, Mental Models, Information Architecture, Content Strategy, Job Stories, User Flows, High Fidelity Wireframes, Prototypes, Usability Testing, Analytics Analysis & Optimization Show less

Toronto, Canada Area

Teaching creatives the art and science of User Experience Design (UXD): How to make informed design decisions based on human physiology (how the brain & eyes works), emotional design, cognitive bias, market & user research, accessibility, psychographic and ethnographic data, behaviours, needs and motivators.

Toronto, Canada Area

Toronto, Canada Area

Canada Post is challenged with an out-dated and cost-ineffective operating model, projecting to reach a $1B annual deficit in 2020. The Crown corporation needs to act quickly to re-invent itself, find new ways of being relevant with its consumers and reduce operational costs.- Develop a cross-company digital strategy and roadmap for the Virtual Post Office that modernizes the corporation's business model with a user-centric approach- Responsible for the take-to-company vision… Show more Canada Post is challenged with an out-dated and cost-ineffective operating model, projecting to reach a $1B annual deficit in 2020. The Crown corporation needs to act quickly to re-invent itself, find new ways of being relevant with its consumers and reduce operational costs.- Develop a cross-company digital strategy and roadmap for the Virtual Post Office that modernizes the corporation's business model with a user-centric approach- Responsible for the take-to-company vision framework to gain stakeholder engagement and participation with over 15 General Managers- Oversee the multi-million dollar program to deliver the Virtual Post Office, which involves the implementation of new framework technologies and software followed by a complete overhaul of 40+ applications that span Shipping Systems, E-commerce, Self-Serve Support, Campaign Management, SSO, Lead Generation, and CRM- Day-to-day manages a team of 12 reports based in Toronto and Ottawa: Interaction Designers, Business Analysts, Graphic Designers, Web Analytics, Ad Ops and Copy writers- Launched the Business Section of the site in June (2013) as a pilot for the Virtual Post Office, with a strong focus on lead generation for the SMB audience. Within the first four months of launching, attributed $1M in new business revenue- Implemented a mobile-first responsive and accessible approach adhering to the W3C WCAG 2.0 Level AA and WET Framework Show less

CGI is a premier business and IT consulting and services firm with a solid reputation for high-quality services. CGI celebrated its 35th year of business with over 31,000 professionals in 125 offices worldwide who provide end-to-end IT and business process services.• Fulfilled the dual role of Program Manager and Project Manager for RSA, one of Canada’s largest Property & Casualty companies. • Oversaw and managed the RSA program of 9 parallel projects including: Enterprise… Show more CGI is a premier business and IT consulting and services firm with a solid reputation for high-quality services. CGI celebrated its 35th year of business with over 31,000 professionals in 125 offices worldwide who provide end-to-end IT and business process services.• Fulfilled the dual role of Program Manager and Project Manager for RSA, one of Canada’s largest Property & Casualty companies. • Oversaw and managed the RSA program of 9 parallel projects including: Enterprise Global Digital Platform, Native Mobile Application (BlackBerry, Android, iPhone), SharePoint Intranet and Conceptual Prototyping• Other Clients include TELUS, Manulife Bank, Royal Bank of Canada Insurance Show less

• As the TTC.ca Account Lead, oversees dedicated team of project coordinators and developers, while managing concurrent projects and maintenance initiatives• Current clients include City of Toronto, Women’s College Hospital, CAMH, Bravado Designs and TTC, managing over 1M in budgets.• Strong focus on designing and building for Web Content Accessibility Guidelines (WCAG) 2.0 compliance as required by the Accessibility for Ontarians with Disabilities Act (AODA)• Reporting to the VP of… Show more • As the TTC.ca Account Lead, oversees dedicated team of project coordinators and developers, while managing concurrent projects and maintenance initiatives• Current clients include City of Toronto, Women’s College Hospital, CAMH, Bravado Designs and TTC, managing over 1M in budgets.• Strong focus on designing and building for Web Content Accessibility Guidelines (WCAG) 2.0 compliance as required by the Accessibility for Ontarians with Disabilities Act (AODA)• Reporting to the VP of Client Engagement, spearheaded end-to-end project process and methodology to standardize business practices including: Project Management, Development and Quality Assurance lifecycles and work flow. • Mentor and support team Client Services of project managers on a day-to-day basis• Liaise with Sales & Marketing team to support and drive new business opportunities in writing RFPs and proposals and providing project cost estimates, timelines and scope. Show less

Infinite Media is a Toronto-based boutique digital media company creating integrated solutions for portal development, e-learning modules and state-of-the-art video production.Responsibilities:• Fulfils the leadership task of realizing and integrating creative strategies for short and long-term client projects • Conceptualizes innovative and interactive pitches to sell new business development initiatives• Manages client relations and day-to-day operations of all aspects… Show more Infinite Media is a Toronto-based boutique digital media company creating integrated solutions for portal development, e-learning modules and state-of-the-art video production.Responsibilities:• Fulfils the leadership task of realizing and integrating creative strategies for short and long-term client projects • Conceptualizes innovative and interactive pitches to sell new business development initiatives• Manages client relations and day-to-day operations of all aspects of the project timeline, budget, and scope. Clients include: Accenture, WIND Mobile, Xerox, BWM, Royal Bank of Canada, Scotia Bank, Bank of Montreal, TTC, and BMW• Strong focus on user experience, interactivity, interface design, video and social media project execution• Direct and enhance creative, architectural, production and video teams to develop site architecture, learning path / user flow, taxonomy, user experience, and content strategy• Defines detailed technical project requirements and oversees production, QA and project fulfillment Show less

A digital media company serving multiple corporate clients, as well as the parent company of Toromagazine.com, Black Angus Media has built and maintained the following third-party social media sites in the last 12 months. Responsibilities:• Partnered with Young & Rubicam to conceptualize, pitch and develop social media and editorial content strategies for Ford of Canada’s new brand positioning “Powered By You” and Advil’s “Where there’s a will”• Worked from a very basic… Show more A digital media company serving multiple corporate clients, as well as the parent company of Toromagazine.com, Black Angus Media has built and maintained the following third-party social media sites in the last 12 months. Responsibilities:• Partnered with Young & Rubicam to conceptualize, pitch and develop social media and editorial content strategies for Ford of Canada’s new brand positioning “Powered By You” and Advil’s “Where there’s a will”• Worked from a very basic tagline concept to help client develop and fulfill potential of site and build a coherent campaign • Managed project, analyzing concept and liaising between client, advertising agency, team of designers, developers to meet requirements within scope of strict client QA / QC standards (e.g. ISO 9001) Show less

Toromagazine.com, is the newest manifestation of an award winning, men's lifestyle magazine. Launched in May 2008, the site boasts video-on-demand, animation & graphic novel and robust editorial content. Responsibilities:• Performed due diligence of men's lifestyle content across all media, both traditional and non-traditional • Completed a thorough and insightful competitive & market analysis, highlighting areas of opportunity and unique value propositions… Show more Toromagazine.com, is the newest manifestation of an award winning, men's lifestyle magazine. Launched in May 2008, the site boasts video-on-demand, animation & graphic novel and robust editorial content. Responsibilities:• Performed due diligence of men's lifestyle content across all media, both traditional and non-traditional • Completed a thorough and insightful competitive & market analysis, highlighting areas of opportunity and unique value propositions Toromagazine.com could bring to the marketplace • Managed team of designers and developers to design, build, and identify open-source technology and launched Toromagazine.com within budget • Hired and trained suite of videographers in all aspects of shooting, lighting, sound, editing, post-production and developed processes / workflow for producing 10 weekly video segments. Built state-of-the-art HD studio• Liaised with editorial team, ad rep firm, marketing & PR to populate site, develop processes for content-flow, promotion, contests and all other editorial and marketing aspects Highlights:• Launched Toro magazine online within 3 months of initial planning. First 3 weeks post-launch, achieved 84k ad impressions and 50k page views• Created and managed Garage Band video franchise from concept to execution, collaborating with artists, record labels, and management to host and shoot interviews and studio performances with up-and-coming and established international musicians Show less

In November 2005, was appointed Multimedia Producer at CanWest Interactive – the growth engine of the CanWest’s Canadian Ops, also the business segment responsible for driving overall strategy and business integration. The canada.com network includes eleven affiliated newspapers websites as well as broadcast websites. Responsibilities:• Spearheaded the Multimedia department, a horizontal business unit, to support over 45 different brands and web properties with a strong focus… Show more In November 2005, was appointed Multimedia Producer at CanWest Interactive – the growth engine of the CanWest’s Canadian Ops, also the business segment responsible for driving overall strategy and business integration. The canada.com network includes eleven affiliated newspapers websites as well as broadcast websites. Responsibilities:• Spearheaded the Multimedia department, a horizontal business unit, to support over 45 different brands and web properties with a strong focus on video• Developed live and video-on-demand strategies for all Canwest properties, including broadcast, print, third-party and original online video content • Managed nationwide build and roll-out of video provider and digital asset management system across Global television stations and metro dailies, training local staff on digital video production • Developed & maintained video channel to support canada.com, newspaper.com sites and GlobalTV.com• Manage video production for mobile devices, including bbTV, Canada’s first video push to blackberry devices• Liaised with sales and marketing teams to secure sponsorship of video content and fulfill campaigns• Supervised and trained staff on all aspects of video production, distribution and Microsite developmentHighlights:• Increased daily video views by 80,000% across the canada.com network • Nominated for the 2006 Izzy Award for Striving for Quality and Excellence • Nominated for a 2006 Gemini Award for video content on a website for “From The Ground Up” Show less

• Developed content, visual aids and other materials for two courses: “New Media Design” and “Tools and Processes for Communicators” • Planned and conducted weekly three hour lessons• Responsible for creating tests, assignments and marking