Responsible for conducting market research, creating and executing effective marketing strategies, analyzing the effectiveness of each campaign and developing marketing lead generation programs. Builds and engages OTA's customer base and supports the long-term growth and success of PIKEPASS.

Developing high-level messaging to resonate with customers and prospective clients by creating thought-provoking content- including articles, blog posts, preparation of proposals and interviews for CGE clients that highlights the value of our excellent engineering. Tracking leads and prospects via Cosential and designing/maintaining promotional materials inventory, planning for meetings and trade shows, maintaining databases and CGE social, preparing reports.Cowan Group Engineering was founded on a simple idea: To be the engineers of choice for the State of Oklahoma. Our company strives to put the client first and that starts with our team of employees. Our team is most valued. We have a culture focused on communication, integrity, knowledge, optimism, growth, and service.

Responsible for the creation, implementation and measurement of internal and external communications strategies to support the company’s social and digital channels. Ultimate goals are to promote and protect the brand, raise awareness and brand perception, manage and mitigate reviews, track longitudinal changes and drive membership and recruiting through the use of social media. In addition to leading LegalShield’s social strategy, I also support public relations, including speaking and awards as well as working across the company to help build social, digital and communications acumen and drive employee engagement on come company’s channels. Daily responsibilities include: developing and executing a clearly defined social media strategy; monitoring KPIs: Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback; Creating, developing and maintaining new campaigns for marketing endeavors of the company; Driving brand promotion campaigns on various social media sites; Managing comments that are posted on social and web sites; Continuously creating new content and ideas and establishing the effectiveness of these ideas; Watching trends, testing and integrating new tools that help drive the business; Ensuring consistent messages are delivered to the strengthen company’s position; Conducting, gathering and analyzing market research to find other the business opportunities; Helping execute PR-driven events such as press briefings, third-party event participation and public demonstrations; Managing in-house contact lists for key media and influencers–including local, national and international outlets; Managing calendar and details for press opportunities, media/influencer events, photoshoots, etc; Assisting in creation of presentations for company leadership, quarterly board meetings and partners; Assisting with awards submissions and identifying speaking opportunities.

JMC4970 - Social Media MarketingThis course examines the key steps necessary to develop a successful corporate/brand social media marketing plan. We cover the rules of engagement and social media ethics for behaving properly as marketers on the social web and mobile devices. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform will be examined in depth. Case studies are incorporated throughout the semester that highlight best practices in social media marketing, featuring forward- thinking Fortune 500 companies, innovative small businesses and adaptive non-profit organizations. This course concludes with applying the eight-step social media marketing planning model to construct an extensive real world social media marketing plan for local, regional and national clients.Learning Outcomes: Upon completion of this course, students will be able to:• Acquire an understanding of what makes social media marketers successful• Identify each step in the social media marketing planning cycle• Conduct primary and secondary research to identify target audiences• Determine appropriate social media platforms and apply marketing strategies & tactics to create social media content• Describe the benefits of marketing with social networks• Consider the importance of diversity in social media marketing and determine the roles of race & gender in persona development• Identify the strategic and tactical components of successful social media marketing programs• Describe how social media marketers can take advantage of mobile communications• Identify social media monitoring tools and determine how to evaluate tracking & measurement• Create a comprehensive social media marketing plan• Calculate a Proxy ROI (Return on Investment)

My job consists of a continual cycle of researching social media marketing trends, planning and deploying materials through various social media channels and measuring success with statistical analysis and findings. Branding the university through social media is a vital part of this position and this is accomplished, in large part, through creating original content specifically for the University of Oklahoma.I manage the following OU Official Social Media Sites/Apps: Facebook: https://www.facebook.com/uoklahomaTwitter: https://twitter.com/UofOklahomaTumblr: http://uofoklahoma.tumblr.comLinkedIn: http://www.linkedin.com/company/university-of-oklahomaPinterest: http://www.pinterest.com/uofoklahomaGoogle+: https://plus.google.com/104620369929503587904/postsInstagram: @UofOklahomaFlickr: http://www.flickr.com/photos/universityofoklahoma/

Created, designed and distributed marketing promotions to the sales force, designed all Business Review materials, planned and executed company events as well as designed menus for restaurants across Oklahoma.