Candace Miller Email and Phone Number

Manage the execution of a wide variety of digital campaigns while working with team members, clients, account executives, and 3rd party vendors to ensure the necessary tools for successful campaigns. Work with clients to communicate their vision and messaging to assure their expectations for their promotional strategies are accomplished.• Actively launching and maintaining over seventy-five-plus Digital Campaigns daily. Developed creative plans to showcase a customer’s vision and branding for generating leads for their business and website growth. Experience managing projects with both short and long-term deadlines. • Extensive experience building and optimizing Digital Ad Campaigns, including Paid Search, Display, Addressable Geo, YouTube, Email Marketing, Mobile Geo-Targeted Campaigns, and Device ID Products.• Create and oversee the Projects Schedules, Budgets, Implementations, and Deliverables. Organize and Kick-Off Projects, Works Streams, Meetings Agendas, and Notes.• Work with various departments in a highly collaborative environment and directed ongoing internal meetings, including monthly and quarterly client reporting updates. Identify and champion new tools, tactics, and experiments to drive continued growth.• Collaborated and built relationships with vendors, account representatives, designers, and clients. • Worked with B2C and B2B clients. Developed creative plans to showcase a customer’s vision and branding for generating leads for their business and website growth.

Worked with the clients and creative teams to guide the development of more complex, innovative, and targeted digital solutions. Introduce clients to digital capabilities, and options, emphasizing search, mobile, and native products. Analyze metrics data to make recommendations that will increase client ROI.• Deliver formal and informal presentations to help win and educate clients, prospects, and internal teams. Secured business by educating prospective clients on WLWT's comprehensive digital products. Hosted Live Connect events on WLWT.com and on-air during newscasts.• Supported Business Development staff with creative and strategic outlines as part of the RFP process. Developed documentation, including proposals, presentations, and client case studies. Communicated the key elements of the project to the digital strategy, design, production, and project management departments.

Reviewed critical metrics across the entire website to assess the strategy’s effectiveness and performed competitive site analysis to evaluate on-page optimization, optimized the on-page information, including page content, Meta tags, page titles, and descriptions.• Internal linking strategies to disperse value throughout the whole site. Perform keyword research to identify and go after incremental marketing opportunities.

Responsible for generating leads and contacting area companies to secure deals or coupons to be displayed on the company’s websites. Built and maintained relationships with local vendors.

Set and achieved sales and profitability objectives for new and ongoing accounts. Developed marketing and public relations plans. Supervised and directed corporate, educational and web video projects. Attended annual industry events to increase brand awareness and keep up with growing trends for our clients. Identified marketplace opportunities, engaged new clients, developed proposals, and managed the contract process.Led viral and commercial video projects for clients from pre-production to post-production. Served as producer on shoots with budgets exceeding $100,000Developed marketing and Brand Management Programs. Created sales packages and tools including sales promotions and print materialsDeveloped and managed social media campaigns including Twitter, Facebook, and BlogsBuilt strong relationships with clients to ensure continued success and satisfactionResolved sales and delivery issues while setting priorities based on urgencyParticipated in the revenue, budgeting and scheduling processes while meeting timeline*As of June 2010 currently Commissioned Freelance Account Executive/Producer

Managing departmental functions, schedules, invoices, and secured client relations Updated, tracked and monitored accounts, executed letters acted as a liaison between all departments within the station managed various client, production and engineering issues designed and executed ways of reducing time constraints; therefore achieving financial goals acquired trade agreements for the station with local business in exchange for airtime produce computer-generated artwork for marketing and promotional materials tracked down and received free promotional materials for the use by the sales executives.

Designed and created printed materials including greeting cards, invitations, event programs, and newsletters for public affairsAssisted CEO and senior-level executives in the development of reporting activitiesPlanned, executed and managed quantitative analysis of project dataManaged large diverse teams and the development of project deliverablesResearched and analyzed donor database system