I lead the product roadmap for the internal tools used to manage campaign budgets. This includes pre-sales campaign projections and mid-campaign pacing.

I led a team of five analysts who performed quantitative research for the product team’s growth strategy. The team’s focus included building executive dashboards, setting team KPIs, targeting optimization, bank feature adoption, and marketplace health.Cardlytics purchased Dosh in March of 2021. A key motive for the acquisition was Dosh’s ability to experiment and iterate quickly. I led the effort to bring an experimentation culture to Dosh + Cardlytics by defining consumer KPIs, sharing best practices, developing standardized methodologies, and preaching a growth mindset.

Dosh was acquired by Cardlytics in March of 2021.I was the 2020 CEO Values Award Winner. My colleagues voted me as the principal team member who executed toward the company values of urgency, purpose, unity, resourcefulness, accountability, and excellence. I managed a team of three analysts who focused on campaign optimization and performance reporting. The team supported over $11M in annual revenue and delivered Nielsen stamped reporting to advertisers.

I built an NLP algorithm for categorizing merchant names on Dosh’s transactional data. The data is used to build campaign audiences, prove campaign performance, share insights for sales prospecting, and forecast budgets.I defined the business logic and led the data development of Dosh’s audience segmentation tools for targeted campaigns, which has supported over $20M in annual revenue and its automation saved over $100K in annual operating costs.I served as the product manager for the personalization engine which is the first instance of machine learning developed at Dosh.

I built and maintained a campaign performance reporting suite that shows customer attribution, shift in market share, pre/post campaign analysis, and A/B test results. The reporting suite is used by the account management team to share lift in campaign performance to our merchant clientele. I also provided customer-facing consultative support for campaign optimization.

- ConversionXL had no insight into recurring revenue. I scoped technical requirements and designed a metrics dashboard and as a result they have full visibility into customer sales opportunities.- Designed and created a conversion course for ConversionXL entitled, “Creating a Personalization Project From Scratch.” - Managed product usability and audited data for HomeAway’s internal A/B testing tool which built company-wide internal trust for automated A/B testing.- Designed data products for various startups, including Dropship Lifestyle and Albino Dragon, that illustrated website traffic and the effectiveness of marketing campaigns.

- Worked with customers to define product requirements for the reporting suite which led to a product redesign with enhanced usability.- Created the technical requirements for a model that predicted load capacity so that the concessions product was more stable during peak usage times.- Researched product requirements and value for analytics software to create data products so that Bypass could offer big data products to their current customer base.Bypass is the leading innovator in enterprise point of sale systems, robust back office management tools, and rich insights engines for the multi-site food & beverage industry. Our approach helps more than 175 professional & collegiate sports venues and national restaurant chains accelerate their profit, efficiency, and guest experience well beyond the levels achieved with legacy solutions. Bypass makes this happen with tablet POS terminals and a cloud-enabled open API platform broad enough to serve the full spectrum today’s needs and agile enough to rapidly support future requirements.

- Launched an A/B testing platform that achieved exponential growth and drove product design decisions.- Managed the tagging and verification of data added to Google Analytics so that all website traffic was collected for future analysis.- Created a segmentation analysis which gave the marketing team insight into behavioral patterns of target markets.- Worked with the UX team to design data-driven features. As a result the CarStory product was optimized for the best interest of the customer base.Vast is a big-data-as-service platform that provides consumer experiences —powered by data and analytics — for big purchases in automotive and real estate. Founded in 2005, Vast is the premier provider of big data solutions for many of the Global 1000’s largest automotive and real estate businesses. Learn more at Vast.com.

- The marketing team had no insights on customer acquisitions so I defined product requirements, scoped development work, and built the framework for an acquisitions report that generated over $100K in revenue.- The product and marketing teams had no insights into long term usage metrics so I formulated company-wide key performance indicators that led to data driven goals for each department.- Built mathematical software in Python that calculated the best long-term investment strategy for a product that generated approximately 50% of Spiceworks’ revenue. - Primary data expert for the incidence response recovery team so that the company could quickly and accurately report incidents to their customer base.Millions of IT pros use Spiceworks to get the info, advice and tools they need to do their jobs and decide what to buy. Thousands of tech vendors engage with these IT buyers in Spiceworks while they're doing their day-to-day IT duties. Both marvel "Wow, now I can get my job done by interacting with real people...now that's makin' IT social!"