Candace Oneil Email & Phone Number

As part of my role, I am responsible for ensuring that the United Way message is effectively communicated to the communities served by UWCA in Central Alabama (six-counties). This involves managing sponsorships, handling external media, and overseeing public relations.I also assist in managing advertising contracts for United Way’s campaigns, ensuring that our message reaches the intended audience effectively and efficiently.In addition, I oversee event management activities for Marketing and Communications events. This includes negotiating contracts for various event-related services such as catering, event space, decorations, speakers, and audio/video.Another key aspect of my role is managing the budgeting, reports, and purchase orders for the Marketing and Communications department. I also act as the liaison for the Marketing Committee, facilitating communication and collaboration between the committee and our internal teams.

Birmingham, Alabama, United States

I supported the digital marketing agency team and internal sales team to achieve annual bookings. I evaluated performance of client campaigns through data analysis against performance goals. I led a team of eight professionals, which included account managers, SEO and digital marketing specialists, providing strategic guidance and oversight to this team. Together, we managed a portfolio of more than 500 digital marketing and website clients in the health and wellness sector, ranging from small to mid-sized businesses to large enterprise customers.

Birmingham, Alabama

As an airport spokesperson, my role involved creating news releases to promote and publicize the airport, disseminating information to media outlets at local and regional levels. I was also responsible for handling media inquiries and emergency communications. I developed and executed communication plans and strategies to highlight the airport positively across earned, owned and shared media channels. I coordinated advertising initiatives, including airline launch events, media campaigns, and business events. I managed content creation for advertising materials, presentations, the website, and social media channels.I actively engaged in community outreach activities including conducting airport tours to showcase the inner workings of the airport to student groups and special visitors, enhancing their understanding and appreciation of airport operations.

Birmingham, Alabama Area

I managed and coordinated public relations, media relations, graphic design and marketing initiatives for Cornerstone Schools of Alabama working to develop strategies and materials to advance the mission, values, programs, and activities of Cornerstone School.I assisted in several key areas within the development team: fundraising, events, donor growth and retention, communication with boards and committees, marketing, and social media.

Birmingham, Alabama Area

I produced and coordinated multi-media publications including print advertisements, brochures, flyers, posters, calendars, direct mail promotions, videos, signs, and newsletters. I created content for social media and measured the success. I assisted the Public Relations and Marketing Manager with media buys, event planning, fundraising, community events, and passenger relations.

I increased in-store customers and web traffic for several clients by creating television commercials in line with their business needs and goals. My duties included creative copy writing, videography, and video editing with graphics for CBS 42 and 42.2 Untamed Sports. I engaged community members at promotional events.I previously monitored the on-air feed in the master control room for quality and accuracy. I prepared programming for future playback and corrected any on-air problems to minimize loss of sales revenue. I was also recognized as Employee of the Month in May of 2008.

I led several major projects, including having worked with the company president and department managers to create and oversee a new company wide mailing process, expanding business opportunities, retaining current clients, attracting new accounts and increasing company profits. I supervised an assigned team of account managers providing performance evaluations, training and development. I managed the internal needs of MailSouth’s largest key accounts in revenue for all aspects of in-house design products and preprint distribution services, serving as a liaison between the clients and internal departments. I also assisted clients with geographical data research, graphic layouts, copy writing, and ad changes.

I produced, directed and edited video for special events and Sunday services. I created video commercials and assisted in script writing.

B.S., Mass Communications

Activities and Societies: Senior Class President, Montevallo Masters Co-Coordinator, Student Government Association, Freshman Forum, Alpha.

M.A., Communication Management