Candace Shaw Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Operations and Administration -Zoho, Quickbooks, file management, banking, billing, pay stubs, formatting, contracts, reporting, financial tracking, creating processes and systems to manage workflow
• Sales and Marketing - Prospectin/Walaxy, Sales Navigator, Zoho CRM, strategically building leads lists at major CPG companies and creating and implementing campaigns to increase sales in an ecommerce AI and analytics.
• Client Success - creating and managing a Client Success program, leading client onboarding process, training, retention, support
• Research, writing, and editing - social media posts building client's reputation as a leader in their field, fostering high engagement on LinkedIn, writing and editing ebooks
• Social Network Building - increasing client's high-quality CPG industry connections on LinkedIn by more than 500%, with an average 30% acceptance rate
• Building and maintaining a database of leads using ZoHo CRM and Sales Navigator

Canada

• Leadership, operations and management of a national arts advocacy organization working within the live music industry
• Strategic planning, fund raising, and execution
• Creation and implementation of the Canadian Festival Report Card, which led to a 20% increase in women booked in major music festivals across Canada
• Creation and implementation of industry-skills training programs which ran across Ontario with more than 200 participants
• Fiscal management, fund raising, and reporting
• Public speaking, media relations, presentations

Toronto, Ontario, Canada

• Operations, sales, and management of events including brand activations, festivals, film and photo shoots, including contracting, budgets, and staff management
• Increased annual event and sponsorship revenues by 370% over five years
• Increased event days from 36 to over 200, including rentals and partnerships
• Re-branded, relaunched, and managed Distillery District marketing materials, including website, brochure, and social accounts
• Analyzed and redesigned processes for maximum efficacy and minimum staff time
• Successfully collaborated with partners such as Toronto Christmas Market, NHL, Tirgan, and PanAm Games

Toronto, Ontario, Canada

Planning and managing the Toronto Christmas Market; booking and managing musical acts and other programming, overseeing staff, liaising with site services such as Security, Restaurant, and Production staff.

Toronto, Ontario, Canada

• Contracting, production, and implementation of five major annual festivals, including Tirgan, Taiwanfest, Caribbean Tales, and the Waterfront Festival
• Management, operations, and administration, including managing relationships with clients, partners, contractors, and stakeholders
• Managing staff and budgets, event timelines, execution, and logistics
• Research, development and implementation of events, supervised the day to day operation of assigned staff including scheduling, assigning and reviewing of work
• Management of relationships with clients and stakeholders, communications, execution, and logistics

Peterborough, Ontario

• Leadership, operations, and management of an annual festival and year-round not-for-profit arts and community organization
• Re-branded and re-launched the festival, managing marketing materials including website, social media, and physical media
• Planning, production, and execution of events and day-to-day activities
• Fund raising, fiscal management, reporting, and reconciliation
• Public speaking, media relations, presentations to sponsors, stakeholders, and media
• Successfully revived a faltering community festival and revamped it into an annual regional linchpin event with support from the Canadian Department of Heritage

Peterborough, Ontario, Canada

• Successfully rescued an endangered multidisciplinary arts festival, and revamped processes and programming to increase relevance and engagement
• Rebranded, created a transparent jury process, managed communications, vision, contracts, budget, execution, and logistics

Peterborough, Ontario, Canada

• Revamped the CCM Volunteer program, engaging and retaining over 150 volunteers
• Managing and maintaining the museum’s social media and websites. Coordinating and scheduling special events, and managing event logistics and execution

A short contract which led to a permanent position with the museum.Planning and managing the museum's event in celebration of National Canoe Day, as well as coordinating National Canoe Day eventS with volunteer coordinators across Canada and internationally (events in France, the U.K., the U.S., and Brazil).

A small digital video production company based out of Peterborough Ontario, we create high-quality presentations, training videos, documentaries and web-based video marketing tools for businesses and organizations.

Member-at-Large on the Board of Directors.

Member-at-large on the Board of Directors at a Provincial Music Industry organization, advocating for artists and arts administrators.

The Ptbo Arts Umbrella is a multi-disciplinary community arts organization dedicated to training and facilitating artists via a digital media centre, gallery, rehearsal spaces, mentoring and workshops, and access to information and support.

Peterborough, Ontario

Over the course of two years, I brought live music and a new demographic to The Montreal House, increasing sales by 40%.By bringing a carefully-curated selection of touring acts and local artists, I reinvigorated the local live music scene, establishing paid rates as the norm and raising the standards of professionalism for local acts.