Candela Delucchi Email & Phone Number

San Diego, California, United States

• Launch and execute new TOUR event series to drive hyper-local sales activity—completing 14 events in U.S. and Canadian cities, hosting 260 attendees, and attributing directly to the sales of 7 systems.
• Launch global World TOUR with EMEA and APAC teams after program’s success in the Americas.
• Develop AMR regional event presence and strategy to lead logistical and tactical execution of local tabletop shows and larger trade shows.
• Manage logistics of all field marketing efforts to support the international sales team.
• Create new field marketing assets to build a toolbox from the ground up to equip the sales team, including sourcing and shipping new road warrior kits globally.
• Analyze campaign ROI to inform strategy and investment of all regional marketing efforts to efficiently drive brand awareness, lead generation, and sales growth.

San Diego, California, United States

• Design, launch, and optimize monthly "The Lead" job newsletter, netting 43% average open rates. Launched a student version of “The Lead”, yielding 50% open rate, to expand talent initiative’s content marketing reach.
• Oversee lifecycle content marketing for regional brand and investment initiatives, leading B2B content partnerships with global brands and monthly case studies.
• Lead social media for San Diego: Life. Changing. and World Trade Center San Diego, driving respective 128% and 66% increases in social engagements.
• Plan, promote, and execute 15 events per year, securing 400 attendees and generating $85K in revenue at EDC’s flagship summer fundraiser.
• Manage relationships with 200+ investor members and partners. Onboard 10+ new corporate members annually.
• Build and manage Salesforce CRM database in collaboration with COO, department leads.

San Diego, California, United States

• Led Innovate78's integrated B2B marketing strategy, generating the highest social media engagement rates in the campaign's history, increasing Innovate78's web traffic by 540% in 10 months, and winning International.
• Led social media marketing and content strategy for San Diego: Life. Changing. and World Trade Center San Diego, generating a 42% increase in website traffic.
• Strategized, created, and published weekly SEO-optimized blogs and maintain web pages, driving 28.7% increase in organic search traffic.
• Raised $25K in revenue for EDC's signature annual event via month-long multi-channel digital marketing strategy.
• Wrote EDC's weekly newsletter for 6K+ San Diego business leaders, increasing open rates by 50% in one year.

San Diego, California, United States

Produced marketing materials including newsletters, quarterly reports, and industry fact sheets.Published blogs highlighting San Diego businesses and educational programs.Compiled and analyzed marketing performance metrics for leadership and internal client teams.

Greater San Diego Area

Developed company policy with CEO and COO. Spearheaded all talent acquisition, recruitment, and hiring efforts.Led all new staff training monthly sessions.Managed employee relations and recognition initiatives.

Supervised a team of 7 people who program events for a population of over 17,000 students.Managed social media and marketing strategy for all event promotion.Oversaw programming assistant’s budget of $30,000 and approved all purchase requests.Conducted one on one, and weekly team meetings with programmers.Organized team retreats and trainings throughout.

Planned and hosted programs that satisfied specific wellness areas such as intellectual, emotional, cultural, and social, to maximize student’s college experience and engagement.Utilized programming budget to purchase creative decor and inquire with vendors.Worked as an event lead and monitored the execution of elaborate large scale events.Composed student.

Bachelor'S Degree, Communication, General

Education record