Bob Davies Email & Phone Number

We are a branding strategy and brand campaign activation firm with experience across a large range of industries. This is a veteran team with strong processes proven across b2b, b2c and not-for-profit sectors.I started candescence twelve years ago after thirty five years working in the advertising and integrated marketing communications industry. My primary focus has been in starting and managing brand planning and strategic planning departments for agencies leading to the inception of this brand consulting firm.Companies that hire candescence are typically facing a change in strategy owing to significant changes in their business environments. For instance, the onset of industry deregulation, new or tougher competitors, changes in consumer demographics or needs, the introduction of new products or mergers with other companies or brands. Our "Context Analysis" process is an excellent means of understanding the context in which a brand is competing, creating institutional collaboration and buy-in and developing actionable strategies to support the brand. Once a set of branding strategies are created, we can very efficiently assist clients with campaign implementation across a variety of contact points that include web marketing, advertising, public relations, social media and the development of brand collateral and brand identity.Specialties: Creation of initial branding strategy and implementation across the spectrum of "brand contact points." Services include: brand planning, qualitative and quantitative research, competitive analysis and benchmarking, workshop facilitation, new product ideation, off-site strategic planning and naming.

Listed skills include Integrated Marketing, Marketing Strategy, Brand Development, Advertising, and 18 others.

• Owner, Chief Branding Officer

  Candescence, Inc.

  2003 - Present

  Bob personally leads and oversees brand and marketing strategy consulting engagements for all candescence clients as the project manajer and key strategist on projects such as: brand audits, brand strategy development, brand activation, branding campaign implementation, marketing research, new product ideation and general marketing consulting. If you have complex branding needs or challenges, we are the company with the techniques, experience and passion to create the strategy, activate your brand and manage your branding campaign.