Candi Adams is a leading theatrical publicist and communications expert in the field of arts and entertainment within the current cultural landscape. With 20-plus years-experience working in the commercial and not-for-profit world, Candi has a track record of creating and leveraging brand value and recognition to create communications strategies for institutional, commercial and individual clients in New York and around the country.From 2007 to 2019, she was the Director of Communications at the award-winning Public Theater where she oversaw media and public relations campaigns, global institutional press, image evolution, print and digital content publication, and key messaging across all platforms. She was responsible for press campaigns for five theaters; mobile Shakespeare productions and the free national tour of Lynn Nottage’s Sweat; the launch of the Public Works program which successfully expanded the institution’s community engagement and outreach; sit-down productions at Joe’s Pub; annual galas and special events; and free Shakespeare in the Park at the Delacorte Theater in Central Park. She oversaw all press for co-productions with other theaters and helped steer commercially enhanced productions to Broadway and London and on tour. She worked on the world premieres of Hamilton and Fun Home; Hair; Eclipsed with Lupita Nyong’o; the Pulitzer Prize-winning Sweat by Lynn Nottage; Bloody Bloody Andrew Jackson directed by Alex Timbers; John Leguizamo’s Latin History for Morons; Conor McPherson’s Girl from the North Country with music by Bob Dylan; and Seawall/A Life with Jake Gyllenhaal prior to their commercial Broadway engagements. Most recently represented on Broadway by Freestyle Love Supreme with Thomas Kail and Lin-Manuel Miranda (Special Tony Award; National Tour). Broadway includes Al Pacino in The Merchant of Venice; Man of La Mancha with Brian Stokes Mitchell; Fortune’s Fool with Frank Langella; Movin’ Out; Jane Eyre The Musical; Fiddler on the Roof with Alfred Molina; 25th Annual Putnam County Spelling Bee. Off-Broadway includes Fiddler on the Roof in Yiddish, directed by Joel Grey; Richard Nelson's Apple Family Plays; Burn This with Ed Norton; Elaine May’s Adult Entertainment. Other projects with Ars Nova, Williamstown Theater Festival, Signature Theater, Shakespeare Theater, Classic Stage Company, Grammy winner John Lloyd Young, No Safety Net 2.0 Festival, Philip Glass’ The White Lama, Shields for Heroes, Drama League, NY Stage & Film, Sundance, Hermitage Artist Retreat, Feinstein’s/54 Below, Broadway-bound Walk on the Moon.
Self Employed
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Founder And President Candi Adams Public RelationsSelf Employed 2019 - PresentGreater New York City Area• Create and manage publicity for Broadway, Off-Broadway and regional projects, including Freestyle Love Supreme with Lin-Manuel Miranda and Thomas Kail (Special Tony Award), Fiddler on the Roof directed by Joel Grey, Richard Nelson's Apple Family Plays, Feinstein's/54 Below, FLS Academy, Broadway-bound Walk on the Moon, Hermitage Artist Retreat and New York Stage and Film. • Campaigns include national and international placements across all media, including broadcast, print, and online.• Provide consulting services to arts and non-profit organizations.
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Director Of CommunicationsThe Public Theater 2007 - 2019• Developed and executed press campaigns for New York's premier theater company, including campaigns for shows in five downtown stages, Shakespeare in the Park, the Mobile Shakespeare Unit, and Joe's Pub. • Collaborated with other stakeholders in the organization to craft relevant and consistent messaging.• Managed media relations for over 100 off-Broadway productions, including works by Suzan-Lori Parks, Lynn Nottage, Tony Kushner, Wallace Shawn, Lin-Manuel Miranda, Stephen Sondheim, and others.• Collaborated on the Broadway transfers of HAMILTON, FUN HOME, BLOODY BLOODY ANDREW JACKSON, SWEAT and others.• Oversaw press efforts for the Broadway campaign of THE MERCHANT OF VENICE, starring Al Pacino.• Crafted campaign and messaging for institutional projects such as the renovation of The Public’s historic downtown building, the $200 Million capital campaign, and the renovation of the landmarked Delacorte Theater. • Served as The Public's chief spokesperson and ambassador, drafting responses to complex or controversial issues. • Prepared leadership for interactions with the press, media appearances and speaking engagements.• Led, mentored and developed a staff of six. -
Publicist - Broadway & Off-BroadwayVarious 1993 - 2007Greater New York City AreaInstitutional press including The New Group, Signature Theatre Company, Playwrights Horizons, and others. Broadway highlights include Fiddler on the Roof, Wicked, Fortune's Fool, Man of LaMancha, The 25th Annual Putnam County Spelling Bee, Jane Eyre, Movin’ Out and others.
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Press DirectorWilliamstown Theatre Festival 2003 - 2006Williamstown, MaPress and media relations for prestigious summer festival for three seasons. -
Press Relations ManagerNew York City Center 2004 - 2005Greater New York City AreaManaged press relations for City Center's popular Encores! Series as well as the launch of the Fall for Dance Festival. -
Marketing CoordinatorDodger Touring 2000 - 2001Greater New York City AreaProvided assistance for touring productions. Coordinated marketing and promotional activities. Acted as liaison between the production company and the marketing teams at various markets.
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Press AssociateShakespeare Theatre Company 1991 - 1993Managed press for one of the nation's foremost classical companies, including the opening of a new building, The Lansburgh Theater, as well as the launch of the popular "Free for All" Shakespeare in Carter Barron Park.
Candi Adams Education Details
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Journalism
Frequently Asked Questions about Candi Adams
What company does Candi Adams work for?
Candi Adams works for Self Employed
What is Candi Adams's role at the current company?
Candi Adams's current role is Founder and President at Candi Adams Public Relations.
What schools did Candi Adams attend?
Candi Adams attended University Of Florida.
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