Improves sales business processes and supports critical business strategies by managing the development, implementation, and maintenance of sales business applications systems. Manages user adoption, training, change management and planning of CRM systems. As the platform owner of the GTM tech stack, responsible for leading the Sales initiatives from evaluation, to design, testing and implementation to change management, adoption and training. Led numerous Sales process initiatives ranging from Deal Desk and Legal Support requests, Partner Attribution, Projections, Programs, Field Customer Interactions and Intelligence reports, forecast calls and prediction systems. Architected and constructed various territory structures, forecast roll-up and designs as needed based on multiple factors such as by markets, by products, geography, business model or a combination of each.Design and maintain Sales dashboards for forecasting, planning and reporting needs. Data governance and integrity of CRM systems. As member of Business Continuity team, tested, prepared and trained on measures needed to be in place in case of systemic failure, natural catastrophe and security breaches for the business to continue to function.

Implemented and consolidated 4 separate CRM/Sales automation systems into 1 global CRM system with integration into Order Management and Business Intelligence. Unified Sales forecasting process, sales reporting and lead to cash processes into a single CRM/BI solution.Additional responsibilities included:- Continually evaluate the current system and processes, implementing elegant improvements that scale as the organization grows.- Monitor tool usage and user proficiency across the sales organization in order to assist the sales team with adoption and utilization as needed. Provide hands on, on-demand or video learnings to the organization as enhancements and new functionality are provided.- Lead cross-functional process and system improvement initiatives- Document and define in partnership with IT the Sales Tools technology roadmap and establish strategic operational priorities.- Define and implement metrics that measure system optimization and effectiveness.

Managed and implemented processes for database standards and maintenance. Integrated acquired company legacy data into company customer database. Tested and approved system changes and enhancements. Developed on-going training manuals, procedures, and guidelines for implementation by Order Management, Inside Sales and Key Administration groups

• Successfully managed a team of order specialist handling revenues from $44M for 1996, growing to over $170M in 2000. Created and standardized processes and procedures to accommodate company growth. Pioneered order fulfillment error tracking process for ISO 9001 certification. • Engineered standard bookings reporting metrics for company wide use. Managed customer update/upgrade process for 7 major software releases. Supported Sales force of over 200 strong.• Created and managed the Key Administration team to resolve customer installation and license management problems. Coordinated customer satisfaction efforts with Customer Support and Field Sales. Devised customer service standards and procedures that ensured 2-hour response time turnaround. Consolidated and produced a known bug list and workaround for license management. Received a Field Engineers Award for Outstanding Service and Support for 1998.

• Coordinated and managed department support staff. Functioned as account executive maintaining and servicing various client accounts. Interfaced with cross-functional group as a team player on client projects, requests and mailings. Expedited various work orders. Handled research projects and requests. Implemented methods for better client service.

Assisted sales staff and local sales manager with various presentations, schedules and correspondence. Performed research and evaluated data for presentations.