Candice Laster

Candice Laster Email and Phone Number

As a former journalist, I love sharing stories about local businesses and their positive impact on the community. Communications-focused, background in marketing. @ 3R Educational Solutions
Candice Laster's Location
Grain Valley, Missouri, United States, United States
Candice Laster's Contact Details

Candice Laster personal email

n/a
About Candice Laster

I'm a former executive news producer with a copywriting/marketing background. I have created Emmy-award winning broadcast shows, along with winning the Missouri Broadcasters award and the Associated Press' "Newscast of the Year" award. I specialize in creating brand-centric content to give customers valuable information they won't get anywhere else.My background in news gathering, and marketing, makes me a unique candidate. With my marketing background I understand the importance of staying on track with any organization's brand messaging, and with my news background I know how to showcase the positive stories happening. Tack on my experience as a manager, I understand what it takes to look at the "bigger picture" in any situation and create a game plan to successfully implement the right message.Projects I led:Fill the Fridge: Managed a small team to create a week-long perishable food drive campaign across the KC metro. In 2020 we broke the record for the most online donations ever given in the drive’s history.Weather specials: Constructed Emmy- award winning weather specials by collaborating with the team’s weather department, creative services department, and digital department.Diversity, inclusion, and equity special: Created an hour-long special targeting the issues of bias throughout our community. This was a prequel to a special our company was airing called “The Hidden Bias of Good People.”

Candice Laster's Current Company Details
3R Educational Solutions

3R Educational Solutions

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As a former journalist, I love sharing stories about local businesses and their positive impact on the community. Communications-focused, background in marketing.
Candice Laster Work Experience Details
  • 3R Educational Solutions
    Marketing And Research Director
    3R Educational Solutions Oct 2023 - Present
    Helping school districts achieve emotionally responsible and accountable classrooms through personalized professional development.Write copy for websiteDesign brochures, print material Research trends for educators
  • American Mobile Fleet Services
    Account Representative
    American Mobile Fleet Services Aug 2023 - Present
  • Carney'S Five Star Supermarket
    Admin Assistant, Marketing & Pr
    Carney'S Five Star Supermarket Aug 2021 - Present
    Osceola, Missouri, United States
    Develop digital ads for MDD ClientsWrite press releases for MDD and Carney's SupermarketWork with executives on keeping MDD up to date with SAM.GOV for government contracts
  • Kshb / Kmci / The Ew Scripps Company
    Executive Producer
    Kshb / Kmci / The Ew Scripps Company Nov 2019 - Jul 2021
    Kansas City, Missouri
    Managed a team of 15 people to create in-depth content on a variety of media platforms. Led meetings to help the team understand the “heart” of the stories we were tackling and find ways to make those stories stand out from the crowd. Worked with reporters and producers to find new ways to create compelling content and intertwine that content with our digital department. Every day was a race to the finish line with high-stress situations and mandatory deadlines.On a personal level, I enjoyed being a manager to help my team accomplish their own achievements. During Covid, I learned how important it is as a manager to show my team grace and understanding to help them grow. My goal was to always listen and do my best to find solutions to their needs. I also created training opportunities to give new employees more success in growing their skills.Projects I led:Fill the Fridge: Managed a small team to create a week-long perishable food drive campaign across the KC metro. In 2020 we broke the record for the most online donations ever given in the drive’s history.Weather specials: Constructed Emmy- award winning weather specials by collaborating with the team’s weather department, creative services department, and digital department.Diversity, inclusion, and equity special: Created an hour-long special targeting the issues of bias throughout our community. This was a prequel to a special our company was airing called “The Hidden Bias of Good People.”
  • Kshb / Kmci / The Ew Scripps Company
    Producer
    Kshb / Kmci / The Ew Scripps Company Jul 2015 - Nov 2019
    Kansas City, Missouri
    I take complicated and mundane news stories and creatively constructed those elements to show widespread impact for our audience. Researched subjects daily to write stories that gave our audience a strong understanding of a certain subject. I wanted each copy I wrote to be relatable and impactful for a wide audience. My experience allowed me to take on roles to help train new talent. I created different ways writers and producers could tell news stories in a unique way. I lead workshops to teach newer producers “tricks of the trade” to give them a strong foundation for their career.
  • H&R Block
    Copy Editor
    H&R Block Jun 2015 - Jul 2015
    Hired on for a five-week contract job to copy edit the company's Participant's Guide and Instructor's Guide Income Tax Course books.
  • Schilling/Sellmeyer & Associates
    Copywriter
    Schilling/Sellmeyer & Associates Sep 2012 - Jan 2015
    Worked with several clients to produce multiple marketing and advertising materials. Collaborated with art directors to design successful brand-awareness campaigns with strong copy. Created and managed social media platforms for clients writing compelling blogs and social media posts. Organized and led weekly traffic meetings to keep projects on deadline. Researched topics to ensure the copy and content we were producing impacted consumers.
  • Klrt-Tv
    10 P.M. Producer
    Klrt-Tv Feb 2010 - Aug 2012
    Little Rock, Arkansas Area
    I produce, write & organize the 30 minute newscast. Daily goal of driving new viewers by using all avenues of social media. Develop special shows for Super Bowl & World Series audiences.Special award:AP award winner for Best Newscast of 2010-2011Online Courses:Poynter's Understanding Social Media Tools and TechniquesPoynter's Advanced Twitter for Journalists
  • Kshb-Tv
    Producer
    Kshb-Tv May 2007 - May 2009
    Produced the 5 am hour newscast. Wrote approximately 50 stories daily, organized special live shots & scheduled special events for live coverage. Booked celebrity interviews including Garth Brooks, George Brett, Tiki Barber, Laura Bush & Cynthia Nixon.Produced special shows for Opening Day at K, Toys for Tots & Olympic coverage.I also discovered and wrote stories for the website, www.nbcactionews.com.
  • Wdrb-Tv
    Producer
    Wdrb-Tv Jan 2005 - May 2007
    Generated content for 10 p.m. weekend newscast & 4 p.m. weekday newscast. Scheduled interviews for reporters. Updated news stories on the web.Produced special newscasts for high impact audiences including Kentucky Derby newscast, Thunder over Louisville newscast & the opening of the Muhammad Ali Center
  • Kspr
    Producer/Editor
    Kspr Oct 2002 - Nov 2004
    Started & Produced midday show and morning show. Wrote stories, edited video and scheduled interviews for newscasts. Produced Friday special "Around Town".

Candice Laster Skills

Social Media Storytelling Video Broadcast Television Event Planning Copywriting Media Relations Publishing Editing Creative Writing Non Linear Editing Advertising Time Management Online Advertising Feature Articles Interviews Producing Report Writing Feature Writing Organizing

Candice Laster Education Details

Frequently Asked Questions about Candice Laster

What company does Candice Laster work for?

Candice Laster works for 3r Educational Solutions

What is Candice Laster's role at the current company?

Candice Laster's current role is As a former journalist, I love sharing stories about local businesses and their positive impact on the community. Communications-focused, background in marketing..

What is Candice Laster's email address?

Candice Laster's email address is la****@****shb.com

What schools did Candice Laster attend?

Candice Laster attended Missouri State University, Osceola.

What skills is Candice Laster known for?

Candice Laster has skills like Social Media, Storytelling, Video, Broadcast, Television, Event Planning, Copywriting, Media Relations, Publishing, Editing, Creative Writing, Non Linear Editing.

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