Candice Arnold Email & Phone Number

New York, Ny, Us

Los Angeles, California, United States

Here, I champion and act as the gatekeeper of the brand, expertly collaborating with leads across the business – brand, production, product, marketing, and social content creation - supporting department operations for project intake and collaborating with cross-functionally to shape the future of the ChowNow Brand. I oversee direct reports and a ten-person team spanning two different departments. ➥ Streamlined the entire process from top to bottom, implementing much-needed SLAs and project intake processes, filling a hole in operational leadership, and ensuring project deadlines. ➥ Halted team churn and salvaged team burnout by creating timelines to meet business initiatives promptly. ➥ Reduced redundant cross-functional team reviews and repurposed time, giving the brand team the opportunity and space to ideate. This resulted in better, high-quality output and a team that worked seamlessly and in lockstep.➥ Improved capacity from 2 to 3 projects concurrently to 4 to 5 concurrently, reducing the number of ad hoc projects with a formal intake system in place, reducing ad hoc projects by 60%.➥ Led the full lifecycle of brand refresh campaigns and initiatives, managing end-to-end project execution from concept development to delivery across various media, including print, digital, video, OOH, direct mail, social, and swag while leading project management for MVP rollout.➥ Serve as the creative team's guide and quality assurance, facilitating brainstorming sessions and developing strategic concepts that drive impactful and on-brand outputs. ➥ Successfully managed outside vendors and freelancers, seamlessly integrating them into the team and process, which enhanced project efficiency and improved overall deliverables by 25%. ➥ Spearheaded the rollout of company’s new website, exceeding expectations by meeting budget and timeline targets while achieving a significant increase in conversion rates up to 4% (previously 1.4%).

Philadelphia, Pennsylvania, United States

In this position, I oversaw a team of 20, expertly delivering 20+ weekly creative requests and strengthening and sustaining stakeholder relationships. I managed the internal team/external partner allocation, conducted resource planning, and developed project tiers, providing visibility and classification to drive project accuracy and prioritization. I also drove efficiency gains by redesigning digital processes, documentation, and scale design systems, while onboarding Creative Ops candidates, ensuring team production accountability through KPIs spanning project velocity, quality, and budget.➥ Defined project scope, goals, and deliverables in collaboration with stakeholders, resulting in a 95% project completion rate within budget and timeline constraints.➥ Managed an outside agency, located in Costa Rica, as an extension of the creative team, fostering collaboration that resulted in a 30% improvement in project turnaround time and elevated creative output.➥ Led the rollout of org’s new app and website across all channels, significantly enhancing user experience and increasing user engagement by 40% within the first three months.➥ Achieved 40% volume reduction, resulting in expanded team capacity to focus on more complex campaign needs that required more creativity and innovation.➥ Spearheaded the organization-wide implementation of Bynder for digital asset management, enhancing workflow efficiency and achieving a reduction in asset retrieval and distribution time, resulting in an estimated annual cost savings of $50,000 for the organization.➥ Steered all Q1 OOH campaigns, with a total value of $3M+.

New York, New York

In this role, I acquired deep experience as a graphics producer and project manager. Relentlessly pursued this role, resulting in an incredible opportunity to gain deep experience as a digital and graphics producer with project management. Managed a team of 3 production assistants, facilitating the development and review of all creative content for the 3rd Hour of TODAY. Monitored adherence to brand standards and creative deadlines, vetting all video, digital, social and broadcast design for accuracy prior to review with executive team. ➥ Safeguarded team morale, acting as gatekeeper and facilitating multiple rounds of revisions and notes between the brand team and a problematic executive producer.➥ Created a game-changing process around how executive team and design team review notes, installing a lot of formal project management structure, tracking creative deliverables, and working with the executives to funnel feedback to those executing on the team. ➥ Demonstrated a keen eye for detail in all aspects of creative work, ensuring accuracy in punctuation, grammar, and adherence to naming conventions to maintain brand consistency and quality across deliverables.➥ Enabled the team to work efficiently and meet project completion deadlines, while fostering a creative environment for generating new ideas on current and emerging topics. Collaborated with the executive to provide ongoing creative suggestions, promoting a sense of teamwork and camaraderie.➥ Implementing additional SLAs spanning various other work types enhanced executive visibility and understanding of request turnaround time, resulting in enhanced trust between the creative team and the executive team, improving the team’s capacity to juggle up to 10-12 projects concurrently, improving from only 4-5. ➥ Emmy nominated for Informative Talk Show and won a Gracie Award in 2020.

New York, United States

Here, I was Invited to partner with a former colleague at a newly formed client facing agency, gaining a solid introduction to negotiation, creative budget management, and optimization tactics, creating a foundation of end-to-end operations and management practices. Oversaw all creative projects across brand, marketing, video & photo studios as well as the larger marketing organization and sales organization managing projects through the stages of planning kickoff, creative development, editing, traffic, production, print, design, and support, as well as developing creative team workflows. Forecasted creative resources, assisted with risk assessment, and liaised cross-functionally, influencing critical decisions.➥ Managed an aggressive timeline for client campaign launch, including new website, pop up events, and app redesign. ➥ Developed and executed a plan with teams of different back grounds to create various creative results and effectively handle project expectations.➥ Led marketing campaigns that focused on increasing brand awareness and driving sales, utilizing a mix of digital marketing strategies, promotional initiatives, and customer engagement tactics to effectively reach and resonate with target audiences.➥ Developed a prioritization method that has since applied to every forthcoming project. ➥ Acted as the primary liaison for multiple clients, building lasting relationships through transparent communication, proactive problem-solving, and regular project updates, resulting in a 30% increase in client satisfaction scores.➥ Utilized a solid understanding of performance media data to drive creative testing and optimization in CRM, paid and organic social and web.➥ Spearheaded the creative direction and brand execution for HQ events and conferences nationwide, ensuring cohesive messaging and innovative design that elevated attendee engagement and reinforced brand identity.

New York, New York, United States

Here in this role, I directed the vision, strategy, and workflow for static and motion graphic design, broadcast graphics, industrial design, digital campaigns, social, and brand marketing OOH campaigns. Developed layout design and conceived material details, including style and size of type, photographs, graphics, motion, and creative workflow implementation. Delivered highly visible projects, remaining aware of impact, and leveraging expertise around co-branding, pulling in executive revision or aggressive timeline execution as needed. Oversaw junior staff, helping to set the creative tone.➥ Developed, trained, and managed a team of 15 creatives in graphic design, animation, social, video editing, UX, industrial design, and print design, reviewing projects and driving creative deadline achievement. ➥ Provided creative collateral for Fox’s new Fox Nation streaming channel. Developed video pieces covering election returns, visual analysis, and community feedback for paid advertising dollars.➥ Drove brand awareness for 2017 Presidential Election, investing $2M and supporting business objectives for the Plaza concert series onsite.➥ Spearheaded the ideation and design process for multi-platform campaigns for streaming service ensuring alignment with brand messaging and audience interests, which led to a 45% increase in subscriber engagement and strengthened brand identity.