• Strategically developed compelling social media content to enhance brand visibility and drive audience engagement, leading to a 700% increase in reach and a 222% boost in social media interactions.• Led the strategic development and implementation of a referral program aimed at fostering stronger relationships with existing clientele and expanding brand reach to new schools. Driving to the brand 40 incremental opportunities in the first quarter. • Developed and implemented a comprehensive franchise sales training program and workshops resulting in a 12% increase in franchisee satisfaction scores.• Conducted comprehensive training sessions for new franchise owners on the Apex sales and marketing process, while delivering continuous marketing support to facilitate the acquisition of new contracts and drive business growth.

• Achieved a 20% year-over-year increase in qualified prospects through a targeted digital campaign, leading to a company record for franchise agreements awarded in 2023.• Spearheaded the marketing brief process, drafting comprehensive briefs with actionable insights, clear goals, and KPIs while collaborating closely with internal stakeholders to align campaign strategies with business objectives.• Conducted ongoing assessments of available communication channels to effectively reach potential franchise prospects, real estate developers, landowners, and independent childcare owners. Utilized selected channels strategically to deliver targeted messages and maximize outreach effectiveness.• Managed end-to-end campaign execution, ensuring internal alignment, compiling deliverables for review and feedback, collaborating effectively with agency partners, and conducting ongoing measurement and optimization to enhance performance.• Led new strategic initiatives cross-functionally that drove new leads, and increased communication and brand awareness in new target markets.

• Implemented an enhanced new school marketing campaign that drove a 21.7% lift in weekly inquiry volume which accelerated schools meeting their 65% occupancy target within the first year.• Advised franchise owners on digital best practices to help maximize SEO and expand online presence on social media to increase digital inquiries by 18% YOY. • Partnered with new franchise owners to ensure that marketing activities adhered to company brand standards and aligned with the broader marketing strategy.• Directed the planning and successful execution of grand openings, open houses, and other new school events, ensuring a seamless and impactful experience for attendees.• Collaborated with Field Operations Consultants to ensure franchise owners were executing against Primrose initiatives for growth and school-level profitability.

Turner (formerly Turner Broadcasting System, Inc.), a division of Time Warner, Inc. is the leading provider of news, entertainment, sports, animation, and young adult media on television and other platforms for consumers around the world. Turner delivers some of the world’s most successful and well-known news and entertainment brands – CNN, TNT, TBS, Turner Classic Movies, Cartoon Network, and Adult Swim. Collaborated on the development of effective marketing strategies for Cartoon Network and Adult Swim on- air graphics and promos, to increase ratings, visibility and a positive viewing experience. Managed the workflow and timeframes of creative graphics from discovery through delivery, across multiple departments. Update flowsheets with changes so all projects are met on time. Communicated daily with strategic planning and programming departments to ensure strategies and initiatives are being properly executed for the successful implementation of all secondary events on the networks. Created weekly promo plan reports, monthly graphics project plans and reports based on information provided by business clients and run monthly status meetings.

Arranged the daily logs for TCM. This comprised of promo placement, simultaneous event placement, timing, quality control, log revisions, printing within traffic system. Managed all graphics that aired on Cartoon Network and Adult Swim on a daily basis. This includes lower thirds automation, countdown clocks, network bugs, and any one-off placements. Daily communication with the Cartoon Network partners regarding the correct placement of simultaneous events

Acted as a liaison for the sales operations group and Cartoon Network sponsored promotions department. Received sponsorship requests and tracked production process to ensure timely on-air delivery. Ensured contracts and deals of sponsored promotions were current to on-air programming and legally compliant to network standards. Maintained and updated sponsorship calendar records.